Word Bank

HIGHLIGHTS: Discovery no longer has one or two front doors - it has a dozen. Gen Alpha viewers aged 13-14 already name AI tools as their single best source for what to watch (49%), ahead of streaming and cable interfaces (41%) and search engines (11%). Fo

HIGHLIGHTS: A crowded market: Mexico already averages close to two streaming subscriptions per subscriber - the highest stacking density in Latin America, rising to 2.22 by 2031. A growing industry: Latin American SVOD subscriptions overall are projected

HIGHLIGHTS: Discovery has already left the app. 55% of consumers now use the internet to find shows, movies and live events, and nearly 70% of young adults rely on search engines to do it. Localized metadata is no longer just a UX asset. It's the raw mate

HIGHLIGHTS: A global rollout isn't one product: it's many localized products. FIFA offered broadcasters just two options for hydration-break ads, but across more than 220 territories, different commercial models turned them into almost as many outcomes as

HIGHLIGHTS: Netflix has invested over $23 million in Nigerian productions, not as a local market bet, but because Nigerian content already travels - 70% of watch time on Nigerian content on YouTube comes from outside Nigeria. Nollywood YouTube channels ar

HIGHLIGHTS: The era of the mass audience has permanently ended. Insights from StreamTV 2026 indicate a transition from a unified monoculture toward "feudal media," a landscape where unreachable audiences remain unaware of your brand's existence. Existing

HIGHLIGHTS: Rising churn rates and shifting audience behavior have made engagement and retention the industry's primary performance metrics. AI-powered personalization is a key retention strategy, helping platforms increase watch time and improve content

HIGHLIGHTS: Over 59% of Gen Z now choose subtitles even in their native language, and their expectations for accuracy and cultural fidelity mean that cultural nuance in streaming is now a direct driver of engagement quality. Global audiences increasingly

HIGHLIGHTS: Since 2021, microdramas have exploded in popularity. They're now a $26 billion global industry, and in early 2026 officially surpassed major streamers in total mobile viewing time. Streaming platforms are seeing up to 40% lower engagement in f

What CinemaCon 2026 Tells Us About the Future of Global Film Every April, Hollywood descends on Las Vegas to review upcoming film slates and discuss the state of the industry. This is CinemaCon, of course, the annual theatrical exhibition trade show at Ca