WordStream
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Overview
WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.
News
Mid-Year Check-In: The 8 Biggest New Marketing Trends of 2026 So Far
It used to be that marketers could take a beat in January, reflect on the year before, and (preflect?) on the trends to come. But marketing marches much faster now. To finish the second half of the year strong, we need to think about the shifts from the f
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58 Free & Creative September Marketing Ideas for Any Business
They say a relaxed mind is a creative mind, but it's hard to stay relaxed when you're running a business-let alone in September when everyone's switching gears. Lucky for you though, there's a slew of events and themes in September that you can use for ea
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The Biggest AI Search Signals You're Probably Ignoring
Most businesses trying to show up in AI-generated answers are focused on their website. They're tweaking copy, adding FAQ sections, and maybe looking into schema markup. That work matters, but it covers maybe 40% of how generative AI actually decides what
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The Ultimate Guide to Google Local Services Ads
Google's reach may extend across the world, but for some local searches, users need a trusted solution in their own neighborhood (and quickly)! Local service advertisers want to convert these searchers into leads fast, as with most local service inquiries
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How to Find Keywords That Still Drive Results in the AI Era
Imagine you're the owner of a local plumbing company. You've invested months into your SEO. You're ranking number one for "how to fix a leaky faucet." Google Search Console shows 1,400 visits a month to that page. Your agency sends you a report with a gre
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