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It used to be that marketers could take a beat in January, reflect on the year before, and (preflect?) on the trends to come. But marketing marches much faster now. To finish the second half of the year strong, we need to think about the shifts from the f

They say a relaxed mind is a creative mind, but it's hard to stay relaxed when you're running a business-let alone in September when everyone's switching gears. Lucky for you though, there's a slew of events and themes in September that you can use for ea

Most businesses trying to show up in AI-generated answers are focused on their website. They're tweaking copy, adding FAQ sections, and maybe looking into schema markup. That work matters, but it covers maybe 40% of how generative AI actually decides what

Google's reach may extend across the world, but for some local searches, users need a trusted solution in their own neighborhood (and quickly)! Local service advertisers want to convert these searchers into leads fast, as with most local service inquiries

Imagine you're the owner of a local plumbing company. You've invested months into your SEO. You're ranking number one for "how to fix a leaky faucet." Google Search Console shows 1,400 visits a month to that page. Your agency sends you a report with a gre

A marketer's time is sacred. But it rarely gets spent on one big, satisfying task the way we'd all like it to. More often, it gets chipped away by repeat work: another summary, another cleanup pass, another batch of variations, another update someone need

In May of 2026, Google announced that standalone Display campaigns are being absorbed into Demand Gen campaigns. The Google Display Network (GDN) itself isn't going anywhere and isn't changing substantially, but the way advertisers are able to purchase ad

Since 2016, Google Local Services Ads (LSAs) have been a staple strategy for service-based businesses. They allow brands to showcase their professional services to local searchers and potential customers to book right through Google. What also makes LSAs

You've probably had this exact same experience: You land on a website, get three H2s deep, tilt your head to the right, and-magically-you can hear the rest of the copy queuing up backstage. And it's weird because nothing is technically wrong. The sentence

August is 31 days of opportunities for creative marketing. And we have tons of engaging August marketing ideas to prove it-for blog posts, social media, events, promotions, and more-plus real examples to inspire you. Let's get into it! Contents August mar