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On September 16, Google told retailers two things about AI shopping. One of them got the attention. The other is the one that will show up in your analytics. The first is that AI performance insights in Merchant Center is now generally available in the US

Real user monitoring (RUM) is the practice of collecting performance data from actual visitor sessions on a live site - load times, Core Web Vitals, JavaScript errors, and third-party script behavior - rather than from simulated tests. For eCommerce teams

In December 2025, Safari 26.2 started exposing the Largest Contentful Paint and Event Timing APIs through the Performance API. For the first time, real Safari sessions could report LCP and INP. Before that, WebKit simply did not emit the entries that Java

Every modern eCommerce site is an assembly job: a personalization engine, a chat widget, a tag manager, an analytics suite, a consent banner, and the browser stitches them all together at runtime. Each of those vendors adds value, and each one also adds s

A good eCommerce conversion rate in 2026 is about 2.5% to 3% blended, but that average is a trap. Your real target is your industry's: apparel runs 2-3%, beauty 3-4%, food and beverage 4-6%, luxury under 1.2%. And site speed is one of the most controllabl

We're excited to share that longtime Yottaa exec, Carlos Famadas, is now our Chief Executive Officer. An eight-year Yottaa veteran, Carlos brings with him an exciting combination of industry and company knowledge, along with a fresh perspective that will

The Age of AI Search Is Here to Stay For those wondering when AI search would start eating into your eCommerce traffic, the answer is: it already has. An Ahrefs analysis of 300,000 keywords published in February 2026 found that when a Google AI Overview a

Having previously taken a look at how to optimize site performance across Magento/Adobe sites, this week we turn our attention to BigCommerce. As usual, the biggest gains come from controlling third-party app and tag execution, optimizing images, refining

Cumulative Layout Shift (CLS) is a Core Web Vital that measures how much visible page content jumps around as the page loads. To fix CLS on an eCommerce site, reserve space for images and ads using width and height attributes, defer late-loading scripts t

At Yottaa, we're passionate about helping all eCommerce brands find success, regardless of the tech stack they're using. Today, we're taking a closer look at Adobe Commerce (formerly Magento) and how to ensure your Adobe site is optimized, whether by tuni