Manager, Public Relations

Who We Are:

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league-eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024-as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:

The Public Relations Manager plays a critical role in shaping and promoting the public image of PBR as a premier global sports and entertainment property. As a key member of the PR team, this individual will help develop and execute strategic media and communications plans with a focus on PBR live events that support the organization's mission to elevate bull riding as a widely recognized, respected, and celebrated sport and drive event ticket sales. This role demands a creative thinker with strong media instincts and writing skills, the ability to juggle multiple projects, excellent organizational skills, and a passion for building internal and external relationships that drive positive exposure and engagement.

• Develop, coordinate, and implement comprehensive PR strategies and event-specific media plans that support organizational goals and brand positioning with the goal of driving event ticket sales.
• Own assigned events and markets from planning through execution, including developing PR timelines, identifying media opportunities, coordinating outreach and interviews, tracking deliverables, and ensuring timely follow-through.
• Serve as a primary media liaison during events, managing schedules, media day logistics, press materials, and talent/media coordination for rider interviews and appearances.
• Manage the media credential process for PBR events, including reviewing and tracking requests, routing requests to the appropriate PR team member for their respective events, coordinating approvals, maintaining accurate credential lists, and coordinating onsite credential distribution when necessary.
• Prepare riders, coaches, executives and other spokespeople for media opportunities by developing briefing materials, key messages, background information and interview preparation as needed.
• Partner with the Marketing, Sponsorship, Social and other internal teams, as well as TKO team members where appropriate, to amplify event promotion through integrated campaigns.
• Draft and edit a wide range of content including press releases, web copy, media advisories, press kits, video scripts, and talking points that reflect PBR's voice and objectives.
• Lead efforts to secure earned media coverage for events by proactively pitching national, regional, and local outlets across TV, radio, print, and digital platforms.
• Maintain and manage accurate and up-to-date media contact lists, rider profiles, and communication assets.
• Coordinate the development and distribution of key publications including the annual media guide, fact sheets, and promotional collateral.
• Assist in maintaining and updating media-related content on PBR’s official website, ensuring accurate and timely communication.
• Prepare and communicate/distribute regular internal briefings to keep marketing and communications staff aligned on event activities, media priorities, and schedules.
• Conduct daily monitoring of earned media coverage and news clips related to PBR, its events, athletes and teams, and prepare a timely daily coverage report for distribution to PBR leadership.
• Track and report earned media results for events and initiatives, providing timely post-event recaps.
• Monitor and respond to media inquiries in a timely and professional manner, escalating where appropriate.
• Support on-site event operations as part of the PR team, providing direct media support and coverage management during live events.
• Coordinate with external agencies, venues and other communications partners as needed to ensure alignment on media outreach, event support and execution.
• Assist in identifying and executing innovative PR opportunities, storytelling angles, and brand partnerships to elevate the sport's cultural relevance.
• Work collaboratively across departments and assist team members with broader marketing and communications initiatives as needed.
• Additional duties as assigned.

You Have These:

• Outstanding written, verbal, and interpersonal communication skills.
• Proven ability to craft compelling narratives and deliver effective pitches.
• Strong organizational, time management, and project coordination skills.
• Comfort working in a fast-paced, deadline-driven environment with shifting priorities.
• Ability to build effective working relationships with media, athletes, executives and internal and external partners.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint) and familiarity with media monitoring or distribution platforms (e.g., Muck Rack, Critical Mention).
• Working knowledge of the Associated Press (AP) Stylebook.
• A self-starter with a collaborative mindset and a solutions-oriented attitude.
• Proficiency in spoken and written Portuguese or Spanish is a plus.

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.