Content Writer

Job Title: Content Writer

Experience: 2-3 Years

Mode: Onsite

Employment Type: Full-Time

About Us

21K School is Asia’s largest online school, delivering world-class virtual education to over 7,500 students across 72 countries. We are not just an EdTech company-we are building scalable, technology-driven education systems that redefine how learning happens globally.

About the Role

We're seeking experienced content writers to create SEO-optimized educational content that ranks well in search engines and provides value to our audience. You'll write blog posts, guides, and website content across various educational topics.

Key Responsibilities

• Write high-quality, SEO-optimized blog posts and articles (1500-5000 words)
• Research and create content on educational topics, parenting, child development, and online learning
• Conduct keyword research and incorporate target keywords naturally
• Follow SEO best practices for content structure, headers, and internal linking
• Write compelling meta titles and descriptions
• Adapt tone and style for different audiences (parents, students, educators)
• Research and fact-check all information from credible sources
• Optimize existing content for improved search rankings
• Collaborate with SEO team on content strategy
• Meet content deadlines and production targets (target: [X] articles per week)
• Stay updated on education trends and industry news

Required Qualifications

• Bachelor's degree in English, Journalism, Communications, or related field
• 2-3 years of professional content writing experience
• Proven portfolio of published articles (preferably in education, parenting, or related niches)
• Strong understanding of SEO writing principles
• Excellent research and fact-checking skills
• Flawless English grammar and writing mechanics
• Experience with WordPress or content management systems

Preferred Qualifications

• Experience writing educational or ed-tech content
• Knowledge of Indian education systems (CBSE, ICSE, Cambridge)
• Familiarity with SEO tools (SEMrush, Ahrefs, Surfer SEO)
• Background in education or teaching

Skills Required

• Exceptional writing and editing skills
• SEO knowledge and optimization
• Research and analytical skills
• Time management and ability to meet deadlines
• Adaptability to different writing styles
• Self-motivation and independent work ethic