Sales Trainer

Role: Sales Trainer

Location: Bangalore, India (Work from Office)

Department: Sales & Admissions

Employment Type: Full-Time

Experience: 5-6 Years

About 21K School

21K School is Asia’s leading online school, delivering world-class education to students across multiple geographies through a flexible and technology-driven learning model. Our mission is to make high-quality schooling accessible to learners regardless of location while

ensuring academic excellence and meaningful parent engagement. As our admissions and revenue teams continue to scale, building a strong and consistent sales capability is critical to driving conversions, improving customer engagement, and achieving revenue targets.

About the Role:

We are looking for an experienced Sales Trainer to design and deliver effective training programs for our admissions and sales teams.

The role will focus on sales onboarding, product training, communication skills, sales techniques, objection handling, call quality, and continuous performance coaching. The Sales Trainer will work closely with sales leadership to identify skill gaps and build training interventions that directly contribute to improved conversion and revenue performance.

The ideal candidate should have strong hands-on experience in sales training, coaching, call audits, and performance improvement, preferably within EdTech, Education, B2C, Inside Sales, or a high-volume sales environment.

Key Responsibilities:

1. Sales Training & Development

• Design and deliver training programs for new and existing sales teams.
• Conduct structured onboarding programs for new sales hires.
• Train teams on sales processes, customer engagement, product knowledge, and sales techniques.
• Develop training modules, presentations, role plays, activities, and assessments.
• Conduct refresher and upskilling sessions based on business requirements.

2. Sales Skills & Conversion Training

• Train sales teams on consultative selling and effective sales conversations.
• Coach teams on probing, need identification, pitching, and closing techniques.
• Develop strong objection-handling and negotiation capabilities.
• Train counsellors on creating urgency and effectively communicating product value.
• Improve conversion through structured sales coaching interventions.

3. Call Audits & Quality Improvement

• Conduct regular call audits to assess sales conversations and customer handling.
• Identify gaps in communication, pitch quality, product knowledge, and objection handling.
• Provide actionable feedback and individual coaching to sales representatives.
• Track recurring quality issues and create targeted training interventions.
• Work with sales managers to improve overall call quality and conversion performance.

4. Performance Coaching

• Analyse individual and team performance to identify training requirements.
• Conduct one-on-one coaching sessions for underperforming team members.
• Work with Sales Managers and Team Leads to create improvement plans.
• Monitor the effectiveness of training through post-training performance metrics.
• Continuously identify opportunities to improve sales productivity and conversion.

5. Product & Process Training

• Develop strong understanding of 21K School's programs, offerings, admission process, and customer journey.
• Train sales teams on product positioning and communicating key value propositions.
• Ensure teams are aligned with updated sales processes, policies, and communication standards.
• Conduct regular knowledge checks and assessments.

6. Training Content & Reporting

• Create and maintain training materials, SOPs, sales scripts, and learning resources.
• Maintain training calendars and track completion and participation.
• Prepare regular reports on training effectiveness and team performance.
• Measure training impact through metrics such as conversion, productivity, call quality, and sales performance.

7. Cross-Functional Collaboration

• Work closely with Sales Managers, Team Leads, HR, and Revenue Leadership to identify capability gaps.
• Collaborate with leadership to align training programs with business and revenue goals.
• Support new product, process, or campaign launches through focused sales training.
• Provide insights to sales leadership based on call audits and training observations.

Selection Criteria:

1. Education

• Bachelor's degree in Business Administration, Management, Marketing, or a related field.
• Relevant sales training certifications will be an added advantage.

2. Experience

• 4-6 years of experience in Sales Training, Sales Coaching, L&D, or Sales Enablement.
• Strong hands-on experience training Inside Sales / B2C / Admissions / Counselling teams.
• Experience in EdTech, Education, SaaS, BPO, or high-volume sales environments is preferred.
• Prior experience conducting call audits and performance coaching is highly preferred.
• Experience working with sales teams and sales leadership is required.

3. Skills & Expertise

• Strong knowledge of sales techniques, consultative selling, and objection handling.
• Excellent communication and presentation skills.
• Strong coaching and mentoring capabilities.
• Ability to conduct effective role plays and practical sales simulations.
• Good understanding of sales metrics and conversion funnels.
• Strong analytical and problem-solving skills.
• Proficiency in MS PowerPoint, Excel/Google Sheets, and training tools.

4. Professional Attributes

• Confident and engaging trainer with strong facilitation skills.
• High ownership and ability to work in a fast-paced sales environment.
• Strong interpersonal and stakeholder management skills.
• Data-driven approach to identifying and solving performance gaps.
• Ability to influence and motivate sales teams.
• Strong attention to detail and follow-through.
• Comfortable working from the office and closely with sales teams.