{"id":3404464,"url":"https://alion.io/job/2droida-trafik-menedzher-performance-marketing-manager","title":"Трафик-менеджер / Performance Marketing Manager","company":{"id":66355,"name":"2DROIDA","domain":"2droida.ru","url":"https://alion.io/company/2droida","size_band":"1-10","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Novosibirsk, Russia"],"countries":["RU"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":null,"max":130000,"currency":"RUB","period":"month","gross":false,"usd_annual":18468},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Telegram","optional":false}],"status":"live","first_seen_at":"2026-10-27T10:29:20Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-04T20:38:02Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"2DROIDA - это динамично развивающаяся сеть салонов smart-электроники и гаджетов (5 офлайн-магазинов в 4 городах + E-commerce).\n Мы активно расширяем своё присутствие и ищем в команду в Новосибирске Трафик-менеджера (Performance Marketing Manager). Нам нужен специалист, который сможет эффективно рулить привлечением клиентов как в онлайн-магазин, так и в наши физические салоны, а также не боится тестировать новые рекламные каналы.\n Чем предстоит заниматься:\n Управление основными каналами: Запуск, ведение и непрерывная оптимизация рекламных кампаний в Яндекс.Директ и VK Рекламе.\n\n Привлечение трафика (Online + Offline): Разработка и запуск связок для роста продаж в интернет-магазине и стимулирования трафика в офлайн-салоны (работа с гео-сервисами Яндекс.Карты/2GIS, локальным таргетом).\n\n Тестирование новых каналов: Поиск и запуск новых источников целевого трафика (Telegram Ads, новые рекламные сети, спецпроекты).\n\n Работа в связке с командой: Взаимодействие с CRM-маркетологом, SMM-отделом и авторами блога на Дзене для усиления совместных механик и кросс-канальных воронок.\n\n Аналитика и KPI: Отслеживание метрик (CPA, CPL, ROMI, DRR/ДРР), работа с Яндекс.Метрикой и сквозной аналитикой, регулярная отчётность.\n\n Что мы ждем от кандидата:\n Опыт работы Performance / Трафик-менеджером от 2-х лет (преимуществом будет опыт в e-commerce, ритейле электроники или потребительских товаров).\n\n Уверенное владение инструментами Яндекс.Директ, VK Реклама и Яндекс.Метрика.\n\n Понимание особенностей привлечения трафика для гибридного бизнеса (Online store + Offline retail).\n\n Опыт работы с бюджетами и умение отвечать за бизнес-метрики (стоимость лида/покупки), а не просто за клики.\n\n Проактивность: инициатива в тестировании новых гипотез и каналов.\n\n Что мы предлагаем:\n Стабильный и прозрачный доход: Оклад + KPI (готовы индивидуально обсуждать вилку с сильным кандидатом).\n\n Удобный график: 5/2 с 10:00 до 19:00.\n\n Работа в комфортном офисе в Новосибирске.\n\n Ресурсы и бюджеты на тесты новых гипотез и рекламных каналов.\n\n Дружная команда digital-специалистов (SMM, CRM, контент).","description_format":"text","description_chars":2088,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Russian","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Retail & Shop Systems","Smartphones"],"lifecycle":[{"event":"open","at":"2026-10-28T15:41:51Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring 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