{"id":500180,"url":"https://alion.io/job/367-agency-performance-marketing-manager-d2c-e-commerce","title":"Performance Marketing Manager (D2C E-commerce)","company":{"id":100440,"name":"367 Agency","domain":"367.agency","url":"https://alion.io/company/367-agency","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_company_offices","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["IN"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":56000,"max_usd":121000,"period":"year","method":"global_role_seniority_cell","sample_n":2986},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Shopify","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-20T00:00:00Z","employer_posted_date":"2026-08-20","last_verified_at":"2026-11-06T13:29:21Z","board_verified":true,"closed_at":null,"days_open":78,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":78},"description":"This is a remote position.\nRole Overview-\nWe’re looking for a Performance Marketing Manager who can take ownership of D2C e-commerce accounts and drive growth through a combination of strong performance marketing fundamentals, strategic thinking, data analysis, and client leadership.\nThe ideal candidate has deep hands-on experience across Meta Ads and Google Ads, understands the business behind the numbers, and can translate campaign data into clear growth strategies.\nThis is a client-facing managerial role where you will be responsible for account strategy, performance, client relationships, team guidance, and overall business outcomes.\nYou should be comfortable working independently, managing multiple accounts, making strategic decisions, and taking complete ownership of the accounts you handle.\nKey Responsibilities-\nPerformance & Growth Strategy\nOwn the overall performance marketing strategy for multiple D2C/e-commerce client accounts\nDevelop media plans, growth strategies, budget allocation frameworks, and channel strategies based on business objectives\nPlan, launch, manage, and optimize campaigns across Meta Ads and Google Ads, with exposure to other digital platforms where relevant\nDrive revenue growth, profitability, ROAS, CAC, and other key business metrics across accounts\nIdentify growth opportunities across the funnel, including acquisition, retargeting, conversion, and customer retention\nLead experimentation through A/B testing, audience testing, creative testing, funnel optimization, and new campaign formats\nContinuously analyze performance trends and proactively identify opportunities, risks, and areas for improvement\nAccount & Client Management\nOwn day-to-day relationships with assigned clients and act as the primary performance marketing point of contact\nLead weekly/monthly performance review meetings with clients\nPresent campaign performance, insights, recommendations, and growth plans clearly to clients\nUnderstand client business goals and translate them into actionable marketing strategies\nProactively communicate performance updates, challenges, and opportunities rather than waiting for clients to ask\nBuild strong, trust-based relationships with clients and contribute to account retention and growth\nIdentify opportunities for account expansion and additional business within existing client relationships\nTeam Management & Collaboration\nGuide and mentor Performance Marketing Associates, Executives, and Interns working on assigned accounts\nReview campaign strategies, performance analysis, reports, and optimization plans prepared by the team\nDelegate tasks effectively while maintaining accountability for overall account performance\nHelp team members develop stronger analytical, strategic, and client management skills\nWork closely with creative, analytics, marketplace, and other internal teams to build integrated growth strategies\nShare performance insights with the creative team and provide clear direction for monthly creative requirements\nData & Analytics\nAnalyze performance across Meta Ads, Google Ads, Google Analytics, Shopify, and attribution platforms\nDevelop a strong understanding of business-level metrics such as revenue, contribution margins, CAC, ROAS, AOV, LTV, and conversion rates\nIdentify patterns and insights from performance data and translate them into business decisions\nEnsure accurate tracking, measurement, attribution, and reporting across accounts\nPrepare and review regular performance reports and strategic recommendations for clients\nRequirements\nWe’re looking for someone with:\n4-7 years of hands-on experience in performance marketing, preferably working with D2C/e-commerce brands\nStrong expertise in Meta Ads and Google Ads\nPrior experience working in a performance marketing/digital agency managing multiple client accounts\nProven experience managing and scaling e-commerce performance campaigns across small to large budgets\nStrong understanding of D2C growth metrics including ROAS, CAC, AOV, CVR, LTV, and contribution margins\nStrong understanding of Google Analytics, attribution, conversion tracking, and campaign measurement\nWorking knowledge of Shopify and e-commerce website analytics\nAbility to build performance strategies and media plans independently\nStrong analytical skills with the ability to turn data into actionable business recommendations\nGood understanding of creative strategy and the ability to provide data-backed creative direction\nPrior experience managing, mentoring, or guiding junior team members\nStrong client-facing and presentation skills with confidence in leading client conversations independently\nAbility to manage multiple accounts, priorities, and stakeholders simultaneously\nExperience with email marketing, WhatsApp marketing, marketplace marketing, or other growth channels is a plus\nExperience with lead generation campaigns is an added advantage\nProficiency in Excel and PowerPoint\nMust have their own laptop and a stable work-from-home setup\nYou’ll Thrive in This Role If You\nThink beyond campaign metrics and understand the business impact behind the numbers\nNaturally take ownership of client accounts and their outcomes\nCan move comfortably between strategy, analysis, execution, and client conversations\nEnjoy solving complex performance and growth problems\nAre proactive about identifying opportunities instead of waiting for instructions\nCan confidently challenge assumptions and bring new ideas to the table\nEnjoy mentoring people and helping teams perform better\nCommunicate clearly, especially when dealing with clients and stakeholders\nAre comfortable making decisions independently in a fast-moving environment\nCan balance multiple accounts without losing attention to detail\nAre curious, dependable, analytical, and constantly looking for ways to improve\nAt 367 Agency, attitude matters as much as skill. We value curiosity, ownership, reliability, and a strong willingness to learn and take responsibility.\nBenefits\nWe don’t run on rigid policies, ownership matters more than rulebooks\n\nNo micromanagement. If you take responsibility for your work, you get full trust and autonomy\n\nNo unnecessary salary cuts or restrictive leave calendars\n\nHybrid team offering flexibility to work from wherever you are\n\nFreedom comes with responsibility, be available, responsive, and deliver quality work\n\nOpportunity to sit in on real founder-level conversations and business discussions\n\nExposure to how real business and growth decisions are made\n\nWork directly with leaders who have built and scaled some of India’s leading D2C brands\n\nA learning environment where you gain practical industry exposure, not just task execution","description_format":"text","description_chars":6676,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Advertising","Creative Agencies","Marketplaces"],"lifecycle":[{"event":"open","at":"2026-09-07T09:21:45Z"},{"event":"open","at":"2026-09-09T06:40:00Z"},{"event":"open","at":"2026-09-20T06:20:00Z"}],"visa":[],"liveness":{"score":12,"band":"cold","label":"Long shot","p_open":1,"p_active":0.417,"p_room":0.28,"age_days":78,"expected_fill_days":35,"reasons":["conf:1","win:tail","crowd:"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/367-agency-performance-marketing-manager-d2c-e-commerce","json_url":"https://alion.io/job/367-agency-performance-marketing-manager-d2c-e-commerce.json","meta":{"generated_at":"2026-11-06T15:35:39Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29072,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":100440},"rest":"https://alion.io/mcp/rest/get_company?id=100440"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2F367-agency-performance-marketing-manager-d2c-e-commerce"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2F367-agency-performance-marketing-manager-d2c-e-commerce"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2F367-agency-performance-marketing-manager-d2c-e-commerce"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/367-agency-performance-marketing-manager-d2c-e-commerce\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2F367-agency-performance-marketing-manager-d2c-e-commerce"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":500180}},{"tool":"search_jobs","arguments":{"company":"367.agency","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":500180},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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