Area Sales Manager - Cleaning Workspace Safety

Job Description:

Job Purpose / Role Summary

The role is responsible for driving sales growth and business development for the Cleaning Workspace Safety Vertical in North India. The incumbent will promote a differentiated brand experience across Facility Management (FM) companies, Building Service Contractors, QSRs, Hotels, and Commercial Properties by engaging stakeholders across the project lifecycle-from specification and tendering to application, daily cleaning, and maintenance.

The role focuses on specification selling, channel expansion, key account management, and execution excellence, while delivering sustainable, high-quality solutions in floor care, surface care, aesthetics, and safety.

Key Responsibilities

1. Specification & Concept Selling

• Work closely with FM companies, QSRs, consultants, and end customers to drive incorporation of company specifications into annual tenders and contracts.
• Map and influence key stakeholders and decision-makers across customer organizations.
• Track competitive activity and develop counter-strategies.
• Identify and align segment partners to ensure correct product specification and quotation.
• Develop pricing and margin strategies across channel levels.

2. Coverage & Channel Expansion

• Expand market presence in Tier-B and upcountry cities across North India.
• Identify, appoint, and onboard new distributors and resellers in state capitals, major cities, and tourist hubs.
• Strengthen distributor capability and ensure alignment with business goals.

3. Sales Execution & Operations

• Own end-to-end sales execution for floor care and surface care solutions in the North region.
• Lead sales planning, forecasting, order management, billing, and payment collections.
• Track inventory levels and ensure issue resolution for smooth customer experience.
• Consistently deliver and exceed sales and collection targets.

4. Pipeline & CRM Management

• Manage sales pipeline using SFDC (Salesforce):
  • Account, Lead, and Opportunity management
  • Revenue schedule creation
  • Call logging and activity tracking
• Ensure data accuracy and strong funnel visibility.

5. Cross-Functional Collaboration

• Partner with Marketing and Technical teams to:
  • Execute campaigns and lead-generation programs
  • Convert leads into qualified opportunities and sales
  • Plan and deliver technical training and product demonstrations
• Drive value selling by articulating product features, advantages, and benefits (FAB).
• Identify new applications, segments, and product opportunities to drive growth.

Required Skills

• Strong B2B sales and business development capability
• Specification selling and concept selling expertise
• Channel management (dealer/distributor handling)
• Key account management
• CRM proficiency (SFDC mandatory)
• Commercial acumen and pricing strategy
• Stakeholder influencing and negotiation skills

Preferred Skills

• Experience working with Facility Management companies, Building Service Contractors, QSRs, Hotels, or Commercial Real Estate
• Ability to conduct seminars, workshops, and large-scale product demonstrations
• Experience launching new products or opening new market segments

Education Qualification

• MBA (Sales / Marketing or equivalent)

Experience Required

• 5-7 years of relevant experience in core B2B sales
• Proven track record in driving regional sales growth
• Hands-on experience in distributor and reseller management

Key Competencies

• Strategic thinking and execution excellence
• Customer-centric and solution-oriented mindset
• Strong communication and presentation skills
• Analytical ability to identify customer pain points
• Collaboration and cross-functional leadership
• High ownership and result orientation

Industry Background (Preferred)

• Cleaning & Hygiene Solutions
• Facility Management Services
• Building Services / Commercial Property Solutions
• Floor Care, Surface Care, Safety, or Industrial Solutions

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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