CBG JP Category Development Marketing
Job Description:
Position Title
Category Development Marketing - Consumer Business Group in Japan
Key Responsibilities
1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share
2. Country category expertise to execute category/portfolio strategies and plan
3. From NPI to product availability
Responsibilities
1. Portfolio
Adapt the area portfolio strategy and marketing plan for specific regions or countries.
Manage NPI pipeline & product launch
2. Price
Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
Develops price increase plans to optimize margins and address inflation or cost changes.
Collaborates with APL to implement price guidance.
3. Campaign
Own overall sales growth targets for campaigns within the country or region.
Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
Implement Local campaign strategy by defining.
4.Analytics/Budget
Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
Manage and track local activation budgets.
Required Experience / Skills
5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches.
5+ years of experience in collaborating with agencies/designers.
Required Skills
Data based mindsets with strong analytical skills to identify growth implications.
Strong influence in leading diverse internal and external team members and stakeholders.
Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.
Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.
Ability to manage multiple project timelines, budgets, and resources.
Basic P&L knowledge
Language Proficiency
Japanese: Native
English: Business level
Education
Bachelor’s degree or equivalent
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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