{"id":3480343,"url":"https://alion.io/job/3m-shopper-marketing-lead","title":"Shopper Marketing Lead","company":{"id":5030,"name":"3M","domain":"3m.com","url":"https://alion.io/company/3m","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":87,"open_postings":92,"ghost_share":0.033,"stale_share":0.413,"repost_share":0.065,"time_to_fill_p50_days":41,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Taguig, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":17500,"max_usd":48000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1214},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":true},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-10-27T00:00:00Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-01T06:19:09Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.Job Description:\nKey Responsibilities:\nShopper Strategy and Planning\nDevelop and lead the shopper marketing strategy for the Consumer Business Group in the Philippines across priority brands, categories, and retail channels.\nTranslate brand strategies into actionable shopper activation plans that drive awareness, consideration, conversion, and repeat purchase.\nIdentify shopper behavior trends, purchase barriers, category opportunities, and retail execution gaps.\nBuild annual and quarterly shopper marketing plans aligned with business objectives, channel priorities, and customer plans.\nRetail and In-Store Activation\nDesign and execute shopper programs across key retail environments, including modern trade, general trade, hardware, office supply, and other relevant physical retail channels.\nLead the development of point-of-sale materials, merchandising solutions, promotional toolkits, display programs, and shopper communication assets.\nEnsure shopper activations are relevant to local market needs while aligned with brand guidelines and business priorities.\nPartner with Sales and Key Account teams to customize programs for strategic customers and retail partners.\nCategory and Customer Collaboration\nWork with Sales, Category, and Customer teams to develop compelling selling stories and shopper activation plans for key accounts.\nSupport joint business planning with strategic customers by providing shopper insights, activation recommendations, and category growth opportunities.\nCollaborate with commercial teams to improve in-store visibility, assortment, promotion effectiveness, display quality, and execution standards.\nInsights, Analytics, and Performance Management\nUse shopper data, sales performance, retail audit information, customer insights, and market intelligence to guide decisions.\nDefine KPIs for shopper programs, including sell-out, conversion, basket size, display compliance, promotion effectiveness, and ROI.\nTrack and evaluate campaign effectiveness, capturing learnings and recommending improvements.\nProvide regular performance updates to internal stakeholders.\nBudget, Agency, and Project Management\nManage shopper marketing budgets and ensure effective investment allocation across brands, channels, and customers.\nLead agency briefing, creative development, production, and execution timelines.\nEnsure all shopper materials and activations are delivered on time, within budget, and in compliance with applicable company standards.\nCoordinate cross-functional project execution from planning through post-campaign evaluation.\nRequired Qualifications\nBachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field.\nSignificant experience in sales, shopper marketing, trade marketing, brand activation, category management, customer marketing, or commercial marketing, preferably within FMCG, consumer goods, retail, or related industries.\nStrong understanding of the Philippine retail landscape, including modern trade, general trade, and key physical retail channels.\nDemonstrated experience developing shopper programs that drive commercial outcomes.\nStrong project management skills with the ability to manage multiple priorities and stakeholders.\nExperience working with sales teams, key accounts, agencies, and cross-functional partners.\nStrong analytical skills with the ability to convert data and insights into actionable plans.\nExcellent communication, presentation, and stakeholder management skills.\nPreferred Qualifications\nExperience supporting consumer categories such as home care, stationery, DIY, household products, office supplies, hardware, or related categories.\nFamiliarity with category management principles, customer joint business planning, merchandising strategy, and retail execution.\nExperience managing external creative, merchandising, or activation agencies.\nPrior experience in a multinational company or matrix organization.\nKey Competencies\nShopper and customer insight orientation\nCommercial and business acumen\nStrategic planning and disciplined execution\nCross-functional collaboration\nData-driven decision-making\nCreativity in retail activation\nStrong ownership and accountability\nAbility to influence without direct authority\nAdaptability in a fast-moving retail market environment\nSuccess Measures\nGrowth in sell-out, market share, or category performance for priority brands and customers.\nImproved shopper conversion through effective retail activations.\nStrong execution of shopper campaigns on time and within budget.\nMeasurable ROI and learning agenda for shopper marketing programs.\nImproved visibility, merchandising quality, and retail presence across priority physical channels.\nEffective collaboration with Sales, Marketing, Category, and external partners.\nLearn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.\n3M Global Terms of Use and Privacy Statement\nCarefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.\nPlease click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). 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