Performance Marketing Manager

42 Agency is a B2B MOPS & Demand Generation agency helping high-growth B2B SAAS companies build Demand Generation strategies, build sales & marketing processes, and implement efficient technology stacks. We work with customers like Smile, Profitwell, Teamwork & more to support GTM.

This is a Performance Marketing Role. You will report to our Senior Growth Strategist.

You will be working on executing the demand generation strategy that the Senior Growth Strategist develops in collaboration with the team & customer.

• Start the day by reviewing all active client campaigns, finding optimization opportunities

• Flag any anomalies in lead quality to the team

• Get buy-in from the senior growth strategist to implement recommendations.

• Prioritize backlog of projects with the team

• Build Paid Search Campaigns in Bing and Google.

• Build custom audiences on LinkedIn for an enterprise BOFU Campaign.

• Perform Keyword Research for a new campaign initiative.

• Report on the pipeline, SQLs, MQLs for internal review.

• Create a report for a client QBR, reviewing last three months of data using Hubspot / Salesforce / Sheets / Databox.

• Creating & reviewing QBR Deck V1 with the growth strategist.

• Working with the team to create quarterly plans for clients.

• Four years of Demand Generation experience (in-house or agency side), with skills in:

  • Paid Search
  • Paid Social

  • Reporting & Presentation (Databox is a plus)

  • Excellent written & verbal communication
• Ability to self-organize.
• Learning attitude
• High GSD Quotient

• Understand B2B Marketing Concepts like SQL, MQL, SQA

• Comfortable with change.

• Ability to multi-task and work well within a team environment

• Passion for continuous learning, problem-solving, conversion optimization and teamwork

• Communication:

  • Communicates clearly and concisely, both internally and externally.

  • Articulates work, results, and blockers effectively.

  • Prioritizes and explains key points.

  • Demonstrates strong verbal and written communication skills.

• Technical Ability:

  • Possesses the technical skills to execute tasks independently and effectively within their area of responsibility.

  • Demonstrates deep domain knowledge and requires minimal oversight.

• Results Oriented:

  • Understands client goals and desired outcomes.

  • Uses data and client feedback to inform strategies that drive tangible results.

  • Effectively connects daily work to broader client objectives.

  • Can they effectively use data to inform strategy and demonstrate results to clients?

• Accountability:

  • Takes ownership of work and demonstrates a strong sense of responsibility, including when things are unplanned.

  • Proactively seeks improvement
  • It avoids placing blame.

  • Follows through on commitments and takes pride in delivering high-quality work.

  • Checks work 2-3 days later to measure/ask for results.

• Gets Things Done (GSD):

  • Proactively finds solutions to problems and proposes workarounds.

  • Demonstrates a sense of urgency and a commitment to continuous improvement.

• Bias for Action:

  • Takes initiative and executes tasks quickly while balancing speed and quality.

  • Informs the team of actions taken rather than waiting for direction.

• Account Management:

  • Actively manages client expectations, anticipates problems, and proposes solutions proactively.

  • Builds trust and rapport with clients through effective communication, timely project delivery, and robust results.

• Responsiveness:

  • Responds promptly to emails and Slack messages (within 24 hours).

  • Keeps tasks and documentation up-to-date.

• Three weeks of paid vacation
• Immersive learning
• L&D Budget (courses, conferences)

• Home Office Allowance (hardware, office chair, computer)

• Completely offline the last 2-3 weeks of December.

• Fully Remote - partially async.

Originally posted on Himalayas