{"id":2101487,"url":"https://alion.io/job/5w-pr-account-director-digital-2","title":"Account Director, Digital","company":{"id":669230,"name":"5W_PR","domain":"5wpr.com","url":"https://alion.io/company/5wpr","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":128000,"max_usd":237000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-07T21:53:04Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-26T09:34:40Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":18},"description":"Account Director, Digital - Corporate\nAs an Account Director, Digital, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).\nThis is a hybrid role based in our Miami or Tampa office, with 3 days per week in office.\nHere’s what you’ll be doing:\nDigital Strategy & Executive Counsel\nLead digital strategy across complex corporate reputation, executive visibility and integrated communications programs.\nServe as senior digital counsel to clients, executives and internal account leadership.\nBuild executive visibility and thought leadership programs from the ground up, including positioning, audience strategy, content pillars, tone of voice, platform strategy, editorial frameworks and measurement.\nDefine the role digital should play within broader communications programs and ensure strategy ladders up to business and reputation objectives.\nCounsel clients on where executives and brands should participate, which conversations they should own and when they should stay out.\nLead executive immersion sessions, workshops, strategic planning sessions and senior-level presentations.\nContent & Platform Leadership\nSet the strategic direction for executive and corporate content programs social media, video and emerging platforms.\nDevelop differentiated executive positioning that balances company priorities with credible, human and ownable POVs.\nLead strategic audits, benchmarking and content analyses and translate findings into clear frameworks and testing roadmaps.\nProvide senior editorial oversight across executive content, playbooks, strategies and high-profile deliverables.\nGuide experimentation with new formats, vertical video, creator-led executive content, paid thought leadership and emerging platform opportunities.\nEstablish repeatable content frameworks and best practices that can scale across accounts.\nMeasurement, Innovation & Emerging Channels\nDefine measurement frameworks that connect digital performance to communications, reputation and audience objectives.\nTranslate performance into senior-level strategic recommendations and program evolution.\nAdvise clients on emerging platform behavior, AI-driven discovery and generative engine optimization.\nIntegrated Communications Leadership\nPartner with senior account leads to connect earned media, executive visibility, corporate social, influencer, paid amplification and content strategy.\nIdentify how key corporate narratives can be extended across channels and sustained beyond individual earned moments.\nProvide digital counsel on major announcements, reputational issues, executive positioning and high-visibility moments.\nLead cross-functional teams across digital, PR, creative, influencer, video and paid media.\nClient Leadership, Team Development & Growth\nServe as a senior strategic partner to client leadership and executive stakeholders.\nLead high-level client presentations, recommendations and difficult strategic conversations.\nIdentify opportunities to expand existing client relationships and develop new digital scopes.\nScope programs, determine appropriate staffing and protect teams from work outside agreed deliverables.\nLead and mentor AS and AE talent, developing their strategic thinking, writing, client counsel and platform expertise.\nContribute to new business through audits, strategic POVs, pitch development, scope creation and presentations.\nHelp establish processes, standards and intellectual property that strengthen the corporate digital practice.\nHere’s what you’ll have:\nBachelor's degree in marketing, advertising, business, or a related field.\n6+ years of experience in channel activation, campaign management, or digital marketing within a digital agency or marketing environment.\nStrong knowledge of PR and digital marketing channels, including social media, search, display, influencer, email, and content marketing.\nSolid understanding of campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.\nStrong analytical skills, with the ability to interpret data and derive actionable insights to optimize channel performance.\nExcellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.\nStrong communication and collaboration skills, with the ability to work effectively in cross-functional teams.\nProactive mindset, staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.\nWhy you'll love working here:\nCompetitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!\nFlexible PTO\nSummer Fridays and Winter, Spring, and Fall Fridays too!\nHybrid work model offering flexibility and work-life balance\nExpanded parental leave and family planning support\nContinuous learning through \"5W University\" and development initiatives\nStudent Loan Reimbursement\nProfessional Development Support\nExclusive access to season tickets for pro sports teams along with Broadway shows, and more!\nCharitable giving, including matching donations","description_format":"text","description_chars":5493,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Hybrid work","Parental leave","Professional development","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Creative Agencies","Digital 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