{"id":1296906,"url":"https://alion.io/job/aarp-email-marketing-manager","title":"Email Marketing Manager","company":{"id":7854,"name":"AARP","domain":"aarp.org","url":"https://alion.io/company/aarp","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"A","score":95,"open_postings":7,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":81,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Washington, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":89000,"max_usd":179000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":2699},"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"closed","first_seen_at":"2026-07-15T15:27:00Z","employer_posted_date":"2026-09-02","last_verified_at":"2026-10-15T21:04:06Z","board_verified":false,"closed_at":"2026-10-15T21:04:06Z","days_open":92,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":92},"description":"Overview:AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it. Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems. We do this by creating pathways to quality employment, removing barriers to benefits, and promoting equitable access to essential goods and services. To learn more, visit aarpfoundation.org or follow @AARPFoundation on social media.\nThe Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences of program participants, volunteers, and older adults with low income. This role will be responsible for writing and designing compelling email content, as well as for developing and executing nuanced email strategy, send cadence, automated journeys, and list segmentation. Top candidates will have demonstrated ability to create outstanding email content while also leading audience segmentation to analyze and optimize performance, as measured by click-thru rate, engagement rate, and other key performance metrics. This position will be accountable for ensuring the hygiene and accuracy of email lists, and for working in close collaboration with program partners and technical vendors to develop email journeys and automations.\nResponsibilities:\nDesigns and implements communications and outreach strategies tailored for targetaudiences, digital channels, and strategic objectives that inform, educate, and influence both\ninternal and external audiences.\n\nManages the organization's digital properties. Supports and manages the overall strategicdirection of organizational digital platforms. Optimizes online channels against key\nperformance indicators and makes data-informed decisions.\n\nOversees content creation for various digital platforms. Leads efforts to identify and documentstrategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals.\n\nIdentify appropriate channels. Designs campaigns to meet specific and varied business unitobjectives. Tracks performance and implements necessary changes.\n\nWorks with internal and external teams to develop and execute digital marketing strategiesthat increase organizational brand equity and build affinity and engagement among programs.\n\nBuilds and manages strategic partnerships across the enterprise to enhance business uniteffectiveness on digital and social channels.\n\nTracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of thelatest digital trends and best practices to inform digital marketing strategies, as well as to aid\ninternal knowledge sharing.\n\nProvides exceptional client service by developing timelines to meet project commitments andensuring deliverables from across the organization and external partners are on time.\n\nDevelops and maintains relationships with internal clients, ensuring a solid understanding oftheir objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid\nSearch, etc.), proactively surfacing new opportunities, and productively resolving any\nchallenges.\n\nIdentifies vendors best suited to advance organizational goals and proactively manage vendorrelationships to ensure successful completion of projects, obligations, and expectations\n\nQualifications:\n5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing.\nHands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools.\nProven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action.\nExpertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns (welcome, retention, and re-engagement).\nStrong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights to optimize campaign results.\nDeep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices, with experience leveraging generative AI tools to enhance email production, testing, and optimization.\nProficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms to develop email assets.\nExceptional attention to detail, project management, and cross-functional collaboration and culture building skills.\nAARP will not sponsor an employment visa for this position at this time.\nAdditional Requirements\nRegular and reliable job attendance\nEffective verbal and written communication skills\nExhibit respect and understanding of others to maintain professional relationships\nIndependent judgement in evaluation options to make sound decisions\nIn office/open office environment with the ability to work effectively surrounded by moderate noise\nHybrid Work Environment\nAARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.\nCompensation and Benefits\nAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.\nEqual Employment Opportunity\nAARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.","description_format":"text","description_chars":6170,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Hybrid work","Life insurance","Parental leave"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Nonprofits & Foundations"],"lifecycle":[{"event":"open","at":"2026-09-26T09:42:19Z"},{"event":"close","at":"2026-10-15T21:04:06Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 8","filings_12m":8,"filings_prev_12m":5,"green_card_filings_12m":0,"median_offered_wage_usd":152500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":null,"pay":null,"html_url":"https://alion.io/job/aarp-email-marketing-manager","json_url":"https://alion.io/job/aarp-email-marketing-manager.json","meta":{"generated_at":"2026-10-15T21:30:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":32662,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7854},"rest":"https://alion.io/mcp/rest/get_company?id=7854"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faarp-email-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faarp-email-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faarp-email-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/aarp-email-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faarp-email-marketing-manager"}]}