{"id":759453,"url":"https://alion.io/job/abacum-lifecycle-marketing-manager","title":"Marketing Manager, Lifecycle","company":{"id":669231,"name":"Abacum","domain":"abacum.ai","url":"https://alion.io/company/abacum","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":83,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":37,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":115000,"max":130000,"currency":"USD","period":"year","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"HubSpot","optional":false},{"name":"Zapier","optional":false},{"name":"SQL","optional":true}],"status":"live","first_seen_at":"2026-09-11T15:36:48Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-11-01T14:20:34Z","board_verified":true,"closed_at":null,"days_open":51,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":51},"description":"About Abacum\nAbacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.\nFounded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.\nWe have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.\nOur mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!\nAbout the role\nYou own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked.\nThis is a build role. You are the first person here dedicated to this surface, so the programs, the measurement and the handoff to sales are yours to design rather than inherit. That means real latitude over what gets built first, and real accountability for the result.\nWhat you will do\nOwn the lifecycle programs that carry a lead from first interest through to a sales conversation.\n\nDesign nurture tracks that match where someone is in their evaluation\n\nDefine what makes a lead ready for sales and where it routes once it is.\n\nConnect account-level engagement signals to the follow-up programs that act on them.\n\nRun the marketing automation stack day to day, including flows, lists, data hygiene and deliverability.\n\nReport on conversion between lifecycle stages so the team can see which programs are producing pipeline.\n\nTest offers, timing and audience cuts continuously so the program mix keeps improving.\n\nWhat you bring\nLifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution.\n\nOr marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer.\n\nHands on the tools: You have experience building Hubspot flows yourself rather than briefing someone else to build them.\n\nNot specialized away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency.\n\nConversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline.\n\nClear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing.\n\nBased in New York: You are in NYC and want to work hybrid alongside the rest of the marketing team.\n\nBonus points\nYou have marketed to finance teams or another technical buyer where credibility matters more than volume.\n\nYou can write SQL or work directly in a data warehouse to answer your own questions about funnel performance.\n\nBenefits\nCompetitive compensation including equity package\n\nCompetitive vacation policy\n\nMedical Insurance\n\nL&D budget\n\nAccess to Meditopia (wellbeing platform)\n\nLanguage courses (English / Spanish)\n\nOur Values\nCustomer Obsession:We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.\nAudacious Ambition:We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.\nGood People:We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.\n Tough Love:We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.\nQualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.","description_format":"text","description_chars":4519,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity","Health insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial AI"],"lifecycle":[{"event":"open","at":"2026-09-11T18:07:02Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":112500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.561,"p_room":0.55,"age_days":50,"expected_fill_days":37,"reasons":["conf:0","win:tail"],"computed_at":"2026-11-01T06:10:25Z"},"pay":{"stated_usd_annual":130000,"is_top_pay":true},"html_url":"https://alion.io/job/abacum-lifecycle-marketing-manager","json_url":"https://alion.io/job/abacum-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-01T17:19:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26506,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":669231},"rest":"https://alion.io/mcp/rest/get_company?id=669231"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabacum-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabacum-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabacum-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abacum-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabacum-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":759453}},{"tool":"search_jobs","arguments":{"company":"abacum.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":759453},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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