{"id":1732872,"url":"https://alion.io/job/abb-ai-powered-software-global-marketer","title":"AI-powered Software Global Marketer","company":{"id":44977,"name":"ABB","domain":"abb.com","url":"https://alion.io/company/abb","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ostrava, Czech Republic","Madrid, Spain","Poland"],"countries":["CZ","ES","PL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":92000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":3748},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Adobe Premiere Pro","optional":false},{"name":"Canva","optional":false},{"name":"Claude","optional":false},{"name":"Copilot","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-06T22:06:34Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.\nThis position reports to:\nMarcom Manager, GBL Digital__\nAbout the job\nAt ABB, we help industries run leaner and cleaner and every person here plays a part.\nYou’re empowered to succeed, encouraged to grow, and the work you do helps run what runs the world.\nThis position reports to Global Marketing & Communications Head - BL Digital\nJoin ABB's Digital Business Line as a Global Content Marketing Specialist and help accelerate growth of ABB's AI-enabled industrial software portfolio. This role is ideal for a creative marketer who combines strong story-telling skills with modern AI-powered content creation capabilities. You will develop compelling content, vid-eos, campaigns, and sales tools that showcase how ABB's digital solutions help customers improve perfor-mance, increase reliability, optimize energy use, and advance toward autonomous operations.\nThis position is within ABB’s Energy Industries division that serves many of the world's most critical industries, from oil and gas and power generation to water, chemicals, and life sciences.\nKey Responsibilities\nContent Creation & Digital Storytelling\nCreate high-impact marketing content across multiple formats, including videos, customer stories, social media, infographics, webpages, sales presentations, thought leadership articles, white papers, eBooks, and campaign assets.\nTransform complex technical concepts into clear, engaging, customer-focused narratives that reso-nate with operators, engineers, business leaders, and executives.\nUse generative AI tools to accelerate content development, improve productivity, and personalize content for different audiences.\nProduce and edit video content for product launches, customer success stories, executive thought leadership, social media campaigns, events, and sales enablement initiatives.\nMaintain ABB brand standards while continuously introducing fresh, creative approaches to content development.\nWork model: Hybrid\nProduct Marketing Launch Support\nCreate sales enablement and marketing assets to support product launches, including sales presenta-tions, short product videos, webinars, customer testimonials, social media ads and product webpage content.\nCollaborate closely with product management and subject matter experts to translate technical capa-bilities into outcome-based customer benefits.\nMarketing and Sales Enablement\nCreate and maintain global sales tools, messaging, and resources that support consistent positioning and growth of ABB's digital solutions for Energy Industries.\nDevelop marketing content and campaign assets tailored by target customers and personas aligned with strategic growth initiatives.\nDevelop content for a wide range of uses from social media, trade media, events and customer com-munications to position ABB as an industrial software leader.\nPartner with regional and local marketing teams to adapt content for different markets and audi-ences.\nMonitor content performance and apply AI and data-driven insights to optimize messaging based on engagement metrics.\nYour background and skills\n5+ years of marketing or content creation, preferably within industrial companies\nAbility to use generative AI to enhance productivity and creativity\nAble to express technically complex content in easy-to-understand form\nStorytelling and content strategy development, with strong writing, editing, and proofreading skills, combined with creativity, innovation, and a passion for delivering fresh ideas aligned with brand po-sitioning.\nProficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video production and editing (Adobe Premiere and Canva), Microsoft Office, CoPilot and Claude, social media\nKnowledge of digital marketing and marketing automation tools (Salesforce and Pardot)\nCollaborative mindset, strong networking skills, and a team-oriented approach.\nAbility to manage several large projects at any given time\nFluent in English\nMore about us\nABB is a global technology leader in electrification and automation, enabling a more sustainable and re-source-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com\nLocations:\n· Global position, location is flexible. Preference in Europe (Czech Republic, Spain or Poland).\nBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.\nReady to make an impact?\nApply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.","description_format":"text","description_chars":5103,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Czech Republic","iso":"CZ","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Power Grid","Industrial Automation","Industrial Robotics"],"lifecycle":[{"event":"open","at":"2026-10-03T00:21:45Z"}],"visa":[],"liveness":{"score":41,"band":"fade","label":"Fading","p_open":1,"p_active":0.738,"p_room":0.55,"age_days":4,"expected_fill_days":4,"reasons":["conf:1","velocity","win:tail","comp:brand"],"computed_at":"2026-10-06T05:45:30Z"},"pay":null,"html_url":"https://alion.io/job/abb-ai-powered-software-global-marketer","json_url":"https://alion.io/job/abb-ai-powered-software-global-marketer.json","meta":{"generated_at":"2026-10-06T23:14:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4383,"day_limit":5000,"remaining_today":617,"minute_limit":60,"resets_at":"2026-10-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44977},"rest":"https://alion.io/mcp/rest/get_company?id=44977"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabb-ai-powered-software-global-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabb-ai-powered-software-global-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabb-ai-powered-software-global-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abb-ai-powered-software-global-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabb-ai-powered-software-global-marketer"}]}