{"id":3126694,"url":"https://alion.io/job/abb-global-marketing-manager","title":"Global Marketing Manager","company":{"id":44977,"name":"ABB","domain":"abb.com","url":"https://alion.io/company/abb","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":178,"ghost_share":0,"stale_share":0.68,"repost_share":0,"time_to_fill_p50_days":18,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Cary, United States","Panama","United States","Brazil","Mexico"],"countries":["US","PA","BR","MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":85000,"max_usd":171000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":3011},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-21T00:00:00Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-24T14:26:14Z","board_verified":false,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.\nThis position reports to:\nMarket Development Manager__\nYour role and responsibilities\nIn this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). Each day, you will lead, develop, and coach the Marketing team. You will also showcase your skills by designing and managing the marketing action plan to meet the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction.\nThe work model for the role is: hybrid, but will consider remote based on location\nThis role is contributing to the Smart Buildings - Electrical Distribution NEMA business line in Latin America. Main stakeholders are global marketing team and local sales and marketing teams.\nYou will be mainly accountable for:\nCreating, planning, and implementing the global marketing and branding strategies for the ED NEMA Business Line in accordance with the Division’s marketing and sales strategy and budget\nSupporting the Business Line’s profitable growth by collaborating on region marketing initiatives to ensure these targets are met\nCompleting the tail activities around the brand transition strategy and be the point of contact for GE. Supporting the portfolio’s naming and trademarking strategy and act as our portfolio’s branding and naming specialist to guide our product management and retail teams with NPIs and labeling decisions\nEnsuring LATAM’s local sales organizations are in sync with the global product strategy: development and maintenance of technical collateral including user manuals, life cycle management announcements, product notes, etc.; global or regional launch events; catalog updates\nEstimates, co-owns with global comms, and executes the business line’s marketing budget for the region\nDefining quality metrics for global marketing initiatives and establish clear dashboards or other reporting where appropriate.\nOur team dynamics\nYou will join a capable team, where you will be able to thrive.\nQualifications for the role\nYou are experienced with product management, product or segment marketing, sales, or related fields and the electrical distribution market\nYou have eight (8) years of experience in low voltage electrical distribution industry\nYou are highly engaged in and innovative around new products introductions, customer awareness and demand, and marketing campaign management\nBachelor of Science degree in electrical or mechanical engineering or similar is preferred. Marketing degree or certification is also preferred.\nYou are fluent and comfortable communicating in both English and Spanish\nMore about us\nABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for\nany building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.\nBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.\nReady to make an impact?\nApply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.","description_format":"text","description_chars":4226,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Power Grid","Industrial Automation","Industrial Robotics"],"lifecycle":[{"event":"open","at":"2026-10-23T02:16:27Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":0.9,"p_active":0.619,"p_room":1,"age_days":6,"expected_fill_days":18,"reasons":["conf:63","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/abb-global-marketing-manager","json_url":"https://alion.io/job/abb-global-marketing-manager.json","meta":{"generated_at":"2026-10-27T10:32:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12119,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44977},"rest":"https://alion.io/mcp/rest/get_company?id=44977"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabb-global-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabb-global-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabb-global-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abb-global-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabb-global-marketing-manager"}]}