{"id":3607291,"url":"https://alion.io/job/abb-marketing-operations-specialist","title":"Marketing Operations Specialist","company":{"id":44977,"name":"ABB","domain":"abb.com","url":"https://alion.io/company/abb","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":91,"open_postings":209,"ghost_share":0,"stale_share":0.56,"repost_share":0.005,"time_to_fill_p50_days":21,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-02T12:14:41Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-02T17:16:01Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.\nThis Position reports to:\nStrategic Marketing ManagerYour role and responsibilities\nIn this role, you will have the opportunity to implementmarketing activities for the assigned market segment(s) in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. Creates end-user acceptance and specification offerings tailored to the target segment(s). Ensures a high level of customer satisfaction and continuously monitors segment performance.\nThe work model for the role is: #LI-Hybrid\nThis role is contributing to the Motion business for High Power division based in Bangalore, India :\nYou will be mainly accountable for:\nMarketing technology (marketing automation and other lead generation tools):\nDesign and harmonize processes and governance to drive the use of the tool across BLs with focus on increasing efficiency and delivering the desired outcomes.\no Support in defining how marketing technology supports the customer journey, mapping tools and processes and identifying their impact and relevance for various target audiences\no Drive the usage of sales enablement tools from marketing perspective, aligning with Sales Excellence in improving the user journey, increasing the tools adoption rate and onboarding marketing and communication content\n- Lead generation\no Support the implementation of lead generation campaigns by designing the campaign in appropriate tools (Pardot)\no Set up and monitor KPIs on campaigns, proposing improvement actions in line with the wider campaign plan\no Participates in and provides consultation in defining lead generation campaign journeys and schedules\n- Digitalization & process excellence\no Identify opportunities to improve existing marketing and comms processes and tools such as user requirements or new functionalities\nManage digitalization/improvement processes across Division/BLs\no Manage transition to new processes and tools through drafting instructions and guides\no Use data analytics to support the marketing & comms team in optimizing and improving the tools usage, outcome and business impact\n- Partner engagement\no Supports development and management of digital channels - such as tools or portals - to connect with partners, optimizing user journey, coordinating content publication and monitoring usage metrics to propose improvement strategies.\nQualifications for the role\nAny full time graduate with marketing, data science experience.\nSalesforce, Setting Campaigns, Webinars, Marketing & communication plans, Digital offerings and collaboration with Channel partners.\n6 to 10 years of experience.\nBackground of any manufacturing or service industry.\nMore about us\nABB Motion provides advanced technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.\nWe value people from different backgrounds. Could this be your story? Apply today or visitwww.abb.comto read more about us and learn about the impact of our solutions across the globe. #MyABBStory\nBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.\nReady to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.\nRecruitment Fraud Warning\nABB never asks for payment from job applicants. All genuine job offers follow a formal application and interview process.\nView current job openings and apply at: https://careers.abb/global/en/home\nFor more information, read our full fraud warning notice at: https://global.abb/group/en/careers/how-to-apply/fraud-warning","description_format":"text","description_chars":4128,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"India","iso":"IN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Power Grid","Industrial Automation","Industrial Robotics"],"lifecycle":[{"event":"open","at":"2026-11-02T12:14:41Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":21,"reasons":["conf:4","win:early","comp:brand"],"computed_at":"2026-11-02T21:20:37Z"},"pay":null,"html_url":"https://alion.io/job/abb-marketing-operations-specialist","json_url":"https://alion.io/job/abb-marketing-operations-specialist.json","meta":{"generated_at":"2026-11-02T21:20:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":29827,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44977},"rest":"https://alion.io/mcp/rest/get_company?id=44977"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabb-marketing-operations-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabb-marketing-operations-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabb-marketing-operations-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abb-marketing-operations-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabb-marketing-operations-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3607291}},{"tool":"search_jobs","arguments":{"company":"abb.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3607291},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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