{"id":3953727,"url":"https://alion.io/job/abbott-brand-manager-2","title":"Brand Manager","company":{"id":2710,"name":"Abbott","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":295,"ghost_share":0.003,"stale_share":0.749,"repost_share":0.017,"time_to_fill_p50_days":29,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tokyo, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-09T06:24:08Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T06:24:08Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"JOB DESCRIPTION:\nPrimary Function / Primary Goals / Objectives（主な役割／目標／目的）\nThe Consumer Brand Manager is responsible for driving sustainable growth of the assigned consumer brand portfolio through development and execution of integrated brand strategies. This role leads brand planning, innovation, consumer engagement, and go-to-market execution while partnering closely with cross-functional teams, global stakeholders, and external agencies.\nKey objectives include:\n· Support the senior management to plan annual strategies, while becoming the lead to execute the plans that are aligned with business objectives and growth targets.\n· Drive consumer understanding through market research, analytics, and consumer insights to identify growth opportunities.\n· Lead end-to-end brand management.\n· Maximize brand equity, consumer market share, and profitability through effective marketing programs and commercial execution.\n· Collaborate with regional and local stakeholders to adapt global strategies to local market needs while ensuring compliance and brand consistency.\n· Deliver measurable business outcomes through data-driven decision making and performance management.\nCore Job Responsibilities / Accountability / Scope（主な職務／責任／範囲）\nBrand Strategy Execution with Ownership\nLead the annual brand plans, marketing strategies, and business objectives realization in the market.\nIdentify growth opportunities through consumer, market, category, and competitive analysis.\nDefine brand positioning, value proposition, and communication strategy.\nManage marketing investments and ensure efficient allocation of resources to maximize ROI.\nMonitor brand health metrics and implement actions to strengthen brand equity.\nConsumer & Market Insights\nTranslate consumer insights into actionable marketing strategies.\nLead market research, consumer studies, and competitive intelligence activities.\nAnalyze category trends, consumer behavior, and marketplace dynamics.\nUtilize data and analytics to identify opportunities and optimize performance.\nIntegrated Marketing Communications\nIn collaboration with the media manager, develop and execute integrated marketing campaigns across digital, social, media, retail, PR, influencer, and experiential channels.\nPartner with agency teams to create compelling consumer communication and campaigns.\nEnsure consistent brand messaging across all consumer touchpoints.\nMonitor campaign performance and optimize based on business results.\nPerformance Management\nTrack sales, market share, profitability, and marketing effectiveness.\nDevelop business reviews and recommend corrective actions where necessary.\nManage allocated budgets and marketing investments responsibly.\nEnsure all activities comply with company policies and regulatory requirements.\nRequired Skills and Competencies（必要とされるスキルおよびコンピテンシー）\nStrong strategic thinking and business acumen.\nDeep understanding of consumer marketing principles and brand management.\nAbility to translate consumer insights into business growth strategies.\nExcellent analytical and problem-solving capabilities.\nStrong project management and organizational skills.\nAbility to influence without direct authority and lead cross-functional teams.\nStrong communication and presentation skills.\nEntrepreneurial mindset with a strong bias for action.\nAbility to balance short-term business performance with long-term brand building.\nIn addition, candidates should demonstrate the organization's core behaviors:\nWill to win（現状に安住せず常に上を目指す）\n現状に安住することなく、結果をだすことにこだわり、創意工夫と努力を尽くす\nSense of ownership（自分事化し、責任を以て遂行する）\n顧客や市場、競合の変化をとらえ、理解し、対応策を考え、行動に移す\n仕事や業務の改善点をみつけ、改善に向けて動く\n過去の経験をそのまま当てはめるのではなく、現在の状況に即して応用し、学びとして活動に活かす\n自らも精力的に学びの共有やそれらの奨励を行い、組織としての学びを加速することに貢献する\nSense of urgency（すぐに行動を起こす）\n問題点や課題が発生する前に、先回りして未然に防ぐための手立てを取る\n問題点や課題を見つけたら、放置せず、すぐに共有し、対応策を検討し、解決に向けて動き出す\n自分だけで解決しようとせず、課題解決に必要なメンバーに声をかけ、協力を仰ぐ\nIntegrity（人として恥ずかしくない行動を貫く）\n社内・社外を問わず、また部署や役職にかかわらず、常に敬意をもって人と接する\n誰でも正直に、透明性を持って、公平に接する\n常に他の意見を歓迎し、尊重する\n倫理的に正しく事業を遂行することを常に意識し、実践する\nEducation Required（必要とされる知識および教育レベル）\nEquivalent to bachelor’s degree\nMBA or advanced degree preferred.\nExperience / Knowledge / Certification（必要とされる経験・知識・資格）\n 3+ years of experience in Brand Management, Consumer Marketing, Product Marketing, or related commercial functions.\nProven experience developing and executing successful brand strategies.\nExperience managing integrated marketing campaigns across multiple channels.\nStrong analytical skills with experience using market data, consumer research, and business analytics.\nExperience working in cross-functional and matrix organizations.\nBusiness-level proficiency in both Japanese and English.\nExperience managing external agencies and strategic partners.\nExperience in FMCG category is a must\nPreferred Experience\nExperience in Nutrition, Pharmaceutical, Healthcare, or related industries.\nExperience in innovation, product launches, and portfolio management.\nExperience managing marketing budgets and investment planning.\nExperience working with global and regional stakeholders.\nKnowledge of digital marketing, e-commerce, CRM, and consumer engagement platforms.\nSuccess Measures\nBrand sales growth.\nMarket share gains.\nBrand equity improvement.\nSuccessful innovation and product launch performance.\nMarketing ROI and campaign effectiveness.\nAchievement of annual business objectives and financial targets.\nThe base pay for this position is\nN/AIn specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nProduct ManagementDIVISION:\nANI International NutritionLOCATION:\nJapan > Tokyo : Mita South Tower, Minato-kuADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nNot specifiedMEDICAL SURVEILLANCE:\nNot ApplicableSIGNIFICANT WORK ACTIVITIES:\nNot Applicable","description_format":"text","description_chars":5733,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Japanese","level":"All levels","optional":false}]},"benefits":["Equity","Growth 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