{"id":1134255,"url":"https://alion.io/job/abbott-laboratories-associate-marketing-director-digital-and-consumer-connections","title":"Associate Marketing Director - Digital and Consumer Connections","company":{"id":2710,"name":"Abbott Laboratories","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"is_intermediary":false,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":84,"ghost_share":0,"stale_share":0,"repost_share":0.024,"time_to_fill_p50_days":15,"computed_at":"2026-09-23T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"hiring_geo_confidence":"explicit","locations":["Taguig, Philippines"],"countries":["PH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":20000,"max_usd":48000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1270},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false},{"name":"WhatsApp","optional":false},{"name":"YouTube","optional":false},{"name":"X (Twitter)","optional":true}],"status":"live","first_seen_at":"2026-09-23T06:40:41Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-09-23T09:47:26Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"JOB DESCRIPTION:\nAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.\nOur nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.\nWorking at Abbott\nAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:\nCareer development with an international company where you can grow the career you dream of.\nA company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.\nA company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.\nThe Opportunity\nAs the Associate Marketing Director - Digital and Consumer Connections, you will drive digital transformation for Abbott Nutrition Philippines through developing profound understanding of the digital consumer journey and leveraging digital touchpoints to deliver incremental reach, higher traffic and conversion to e-commerce, and enhanced CRM registration and engagement. You will oversee the development and execution of annual activation and CRM plans across all brands with clear KPIs, create and oversee end-to-end consumer journeys to maximize consumer lifetime value, and lead the tracking and analysis of performance to ensure objectives are achieved.\nWhat You’ll Do\nDigital\nGuide brand teams in the development and execution of best-in-class digital campaigns with clear linkage to e-commerce and CRM to complete the consumer journey and achieve or exceed agreed KPIs and ROI targets.\nIdentify the right partners and agencies for digital and mobile-first content, community management, content strategy, digital influencer and KOL management, with the ability to penetrate dark social and closed group communities.\nOwn the management of ANI digital channels, including websites, Facebook, YouTube, Viber, WhatsApp, and e-store platforms.\nGuide and direct brand marketing teams and partner agencies to execute digital campaigns that deliver against brand objectives while ensuring compliance with ANI and local regulatory policies.\nMonitor and analyze digital KPIs and competitive activity to recommend corrective actions and identify opportunities for increased performance.\nBuild marketing team digital capabilities to accelerate digital transformation across the organization.\nCRM\nAct as an active member of the marketing team for overall business planning and decision-making.\nDevelop annual direct-to-consumer engagement plans aligned with brand objectives, focusing on consumer acquisition, validation, retention, and lifetime value enhancement across all brands.\nDrive industry best practices in CRM strategy and recommend changes to remain market competitive.\nOversee call center operations, staffing requirements, technologies, and engagement models tailored to different consumer segments.\nWork with and implement capabilities within Salesforce platforms (SFDC and SFMC), including direct-to-consumer and marketing cloud functionalities.\nDevelop frameworks and dashboards to measure, analyze, and report performance, continuously optimizing acquisition and retention investments.\nPartner with brand marketing teams to develop consumer segmentation strategies and targeted campaigns.\nBuild and manage relationships with external agencies, key retail partners, and database partners to drive recruitment and retention initiatives.\nLead the S&OP process for consumer inquiries and complaint management.\nAssess competitive strategies and market insights to maximize CRM program effectiveness.\nManage and control the CRM budget with rigorous tracking and prioritization to deliver business plan commitments.\nCollaborate effectively with executive leadership, area and central teams, regulatory bodies, agencies, customers, vendors, and suppliers.\nRequirements\nBachelor’s Degree. MBA is an added advantage.\nMinimum 10 years of experience in marketing, preferably with prior experience in both CRM and digital marketing.\nExperience with Salesforce platforms is a plus.\nExperience managing agencies and multifunctional teams is required.\nProven track record in digital marketing and digital sales capability.\nStrong leadership with demonstrated financial, analytical, and organizational management skills.\nExpertise in database marketing, CRM, data analytics, and segmentation.\nP&L responsibility experience.\nLocation\nThis position is based in Philippines.\nFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.\nConnect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.\nThe base pay for this position is\nN/AIn specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nMarketing SupportDIVISION:\nANI International NutritionLOCATION:\nPhilippines > Taguig City : Venice Corporate CenterADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nNot specifiedMEDICAL SURVEILLANCE:\nNot ApplicableSIGNIFICANT WORK ACTIVITIES:\nContinuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)","description_format":"text","description_chars":5742,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Philippines","iso":"PH","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Medical Devices","Diagnostics"],"lifecycle":[{"event":"open","at":"2026-09-23T06:40:41Z"}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":15,"reasons":["conf:1","win:early","comp:brand"],"computed_at":"2026-09-23T11:38:13Z"},"pay":null,"html_url":"https://alion.io/job/abbott-laboratories-associate-marketing-director-digital-and-consumer-connections","json_url":"https://alion.io/job/abbott-laboratories-associate-marketing-director-digital-and-consumer-connections.json","meta":{"generated_at":"2026-09-23T11:38:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}