{"id":1509946,"url":"https://alion.io/job/abbott-laboratories-brand-manager-hcp-web","title":"Brand Manager, HCP Web","company":{"id":2710,"name":"Abbott","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":96,"open_postings":177,"ghost_share":0.006,"stale_share":0.333,"repost_share":0.04,"time_to_fill_p50_days":15,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alameda, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":114000,"max":228000,"currency":"USD","period":"year","gross":null,"usd_annual":228000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-29T00:00:00Z","employer_posted_date":"2026-09-29","last_verified_at":"2026-10-21T17:06:46Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:\nWorking at Abbott\nAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:\nCareer development with an international company where you can grow the career you dream of.\nEmployees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.\nAn excellent retirement savings plan with a high employer contribution\nTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.\nA company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.\nA company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.\nThe Opportunity\nJoin us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision.\nThis is an onsite opportunity based out of Alameda, CA.\nWhat You’ll Work On\nCollaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.\nTranslate campaign strategies into effective website experiences that reinforce key messaging and customer actions.Align website support for integrated omnichannel campaigns.\nHelp identify and address healthcare professional information needs through relevant website content and experiences.\nIn partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.\nMonitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.\nWork closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.\nCoordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.\nBuild strong working relationships across teams to ensure seamless execution of business priorities.\nRequired Qualifications\nBachelor's degree in Marketing, Communications, Business, Digital Media, or related field.\n2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.\nStrong interest in digital customer experiences and healthcare professional marketing.\nExperience coordinating projects across multiple stakeholders and timelines.\nStrong organizational skills with the ability to manage multiple priorities simultaneously.\nExcellent written and verbal communication skills.\nFamiliarity with web content management systems (CMS) and basic website analytics.\nPreferred Qualifications\nExperience working with websites, digital campaigns, or content marketing programs.\nExposure to healthcare, medical device, pharmaceutical, or regulated industries.\nThe base pay for this position is\n$114,000.00 - $228,000.00In specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nProduct ManagementDIVISION:\nADC Diabetes CareLOCATION:\nUnited States > Alameda : Plaza 6 BuildingADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nYes, 20 % of the TimeMEDICAL SURVEILLANCE:\nNoSIGNIFICANT WORK ACTIVITIES:\nContinuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf","description_format":"text","description_chars":4523,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Prescription Drugs","Cardiovascular Devices","Neurotech & Neuromodulation"],"lifecycle":[{"event":"open","at":"2026-09-30T07:32:30Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"green card filings: 1","filings_12m":0,"filings_prev_12m":0,"green_card_filings_12m":1,"median_offered_wage_usd":112500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.564,"p_room":0.55,"age_days":22,"expected_fill_days":15,"reasons":["conf:0","velocity","win:tail","comp:junior,brand"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":228000,"is_top_pay":true},"html_url":"https://alion.io/job/abbott-laboratories-brand-manager-hcp-web","json_url":"https://alion.io/job/abbott-laboratories-brand-manager-hcp-web.json","meta":{"generated_at":"2026-10-21T18:25:11Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25961,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2710},"rest":"https://alion.io/mcp/rest/get_company?id=2710"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabbott-laboratories-brand-manager-hcp-web"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabbott-laboratories-brand-manager-hcp-web"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabbott-laboratories-brand-manager-hcp-web"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abbott-laboratories-brand-manager-hcp-web\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabbott-laboratories-brand-manager-hcp-web"}]}