{"id":450262,"url":"https://alion.io/job/abbott-laboratories-director-digital-marketing","title":"Director, Digital Marketing","company":{"id":2710,"name":"Abbott","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":338,"ghost_share":0.003,"stale_share":0.74,"repost_share":0.024,"time_to_fill_p50_days":28,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Alameda, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":172000,"max":344000,"currency":"USD","period":"year","gross":null,"usd_annual":344000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":true},{"name":"X (Twitter)","optional":true}],"status":"live","first_seen_at":"2026-08-27T00:00:00Z","employer_posted_date":"2026-08-27","last_verified_at":"2026-11-06T05:03:22Z","board_verified":true,"closed_at":null,"days_open":71,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":71},"description":"Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:\nAbout Abbott\nAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.\nWorking at Abbott\nAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:\nCareer development with an international company where you can grow the career you dream of.\n\nEmployees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.\n\nAn excellent retirement savings plan with a high employer contribution\n\nTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.\n\nA company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.\n\nA company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.\n\nThe Opportunity\nWe are seeking an experienced Digital Marketing Communications Director to manage a high-performing team and drive global digital marketing content strategy across our digital marketing channels. This role combines hands-on leadership with strong digital marketing expertise to ensure cohesive, compelling, and measurable communications that support business goals. He / she will also disseminate and champion best practices and optimization of digital marketing strategies and tactics as tools evolve, particularly gen-AI-based tools and platforms.\nWhat You’ll Work On\nTeam Leadership & Talent Development\nLead, coach, and develop a team of digital marketing communications professionals\nSet clear priorities, provide actionable feedback, and ensure high-quality, on-time delivery of digital marketing content as global baselines\nFoster collaboration, accountability, and continuous skill development across the team\nPartner with resource managers and leadership on capacity planning and hiring needs\nDigital Strategy & Planning\nOwn the global digital marketing communications content strategy and calendar across priority channels (e.g. web, email, paid media, social, customer relationship and campaign platforms), including digital customer journeys\nTranslate business objectives into integrated digital marketing plans and campaign roadmaps\nEnsure messaging and experiences are optimized for audience, channel, and journey stage and are compliant, as applicable\nChampion a data-driven mindset, using performance insights to refine strategy and global baselines\nServe as a trusted advisor to Commercial teams on digital best practices and performance\nInfluence Commercial team execution of digital marketing content to ensure alignment to business and customer needs\nAlign digital marketing execution with brand, PR, and other global marketing communications teams\nEmerging Tools & GenAI Optimization (Add These Bullets)\nLeverage emerging digital marketing tools, including genAI-based platforms, to optimize content creation, campaign optimization, personalization, and operational efficiency across global markets\nPartner with analytics, marketing technology, and other applicable teams to evaluate, pilot, and scale AI-enabled solutions that enhance speed to market while maintaining brand quality, governance, and compliance\nChampion a test-and-learn approach to automation, AI-assisted insights, and workflow optimization to continuously improve digital performance and team productivity at scale\nPerformance, Optimization & Governance\nDefine success metrics and KPIs for digital marketing efforts\nEstablish and maintain best practices, guidelines, and workflows for digital execution\nUtilize a learning mindset for new practices, tools, and platforms within the digital marketing space\nExperience You'll Bring\nRequired Qualifications\n10+ years of experience in digital marketing, marketing communications, or related fields\n3+ years of people management or team leadership experience\nStrong expertise across digital channels (web, email, social, paid media, and campaigns) globally\nExceptional written communication and messaging skills\nProven ability to balance strategic thinking with hands-on execution\nPreferred Qualifications\nExperience leading digital marketing within a matrixed or enterprise organization\nExperience in healthcare and CPG industries\nExperience using analytics and marketing automation platforms\nExperience in digital marketing roles within Commercial function\nStrong familiarity with A/B testing, personalization, and conversion optimization\nLeadership & Professional Attributes\nConfident, empathetic people leader and mentor\nStrategic storyteller with a digital-first mindset\nHighly organized, adaptable, and comfortable with ambiguity\nStrong stakeholder presence and decision-making ability\nAbility to influence all levels of leadership\nApply Now\nLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:www.abbottbenefits.com\nFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.\nConnect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.\nDiabetes\nWe’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology\nThe base pay for this position is\n$172,000.00 - $344,000.00In specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nMarketing SupportDIVISION:\nADC Diabetes CareLOCATION:\nUnited States > Alameda : 2601 Harbor Bay ParkwayADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nNot specifiedMEDICAL SURVEILLANCE:\nNot ApplicableSIGNIFICANT WORK ACTIVITIES:\nContinuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf","description_format":"text","description_chars":6911,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Cardiovascular Devices","Diabetes Devices","Neurotech & Neuromodulation"],"lifecycle":[{"event":"open","at":"2026-09-06T08:22:19Z"}],"visa":[],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.54,"p_room":0.28,"age_days":71,"expected_fill_days":28,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-06T05:58:05Z"},"pay":{"stated_usd_annual":344000,"is_top_pay":true},"html_url":"https://alion.io/job/abbott-laboratories-director-digital-marketing","json_url":"https://alion.io/job/abbott-laboratories-director-digital-marketing.json","meta":{"generated_at":"2026-11-06T08:58:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16123,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2710},"rest":"https://alion.io/mcp/rest/get_company?id=2710"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabbott-laboratories-director-digital-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabbott-laboratories-director-digital-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabbott-laboratories-director-digital-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abbott-laboratories-director-digital-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabbott-laboratories-director-digital-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":450262}},{"tool":"search_jobs","arguments":{"company":"abbott.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":450262},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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