{"id":3652938,"url":"https://alion.io/job/abbott-marketing-manager-ani","title":"Marketing Manager ANI","company":{"id":2710,"name":"Abbott","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":325,"ghost_share":0.003,"stale_share":0.751,"repost_share":0.018,"time_to_fill_p50_days":28,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":true},{"name":"X (Twitter)","optional":true}],"status":"live","first_seen_at":"2026-11-02T00:00:00Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-05T00:08:57Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"JOB DESCRIPTION:\nAbout Abbott\nAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.\nWorking at Abbott\nAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:\nCareer development with an international company where you can grow the career you dream of.\nA company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.\nA company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.\nThe Opportunity\nThe Marketing Manager is the business and category leader for Pediatric Nutrition, responsible for driving sustainable growth through brand strategy, portfolio management, innovation, digital excellence, and commercial leadership.\nThis role translates consumer, customer, and market insights into winning growth strategies that accelerate revenue, profitability, and market share while ensuring execution excellence and compliance with the WHO Code and local regulations.\nWhat You’ll Do\nLead the category strategy and annual marketing plan, including portfolio, pricing, innovation, and integrated activation.\nOwn business performance, driving revenue growth, market share, profitability, and return on marketing investment.\nLead digital media strategy and marketing effectiveness through data-driven decision-making and performance optimization.\nPartner closely with Sales and Trade Marketing to unlock growth opportunities and maximize commercial execution.\nManage budgets and contribute to P&L delivery through effective planning and resource allocation.\nBuild strong partnerships across functions and external agencies to deliver business objectives.\nTurn consumer, customer, and market insights into actionable growth opportunities and innovation pipelines.\nKEY RESPONSIBILITIES\n Consumer Marketing & Brand Growth\nDevelop and execute consumer-centric category and brand strategies that drive growth, market share, and brand equity.\nTranslate consumer, customer, and market insights into actionable marketing plans.\nOwn annual marketing plans, investment priorities, and campaign execution.\nIdentify emerging trends, competitive opportunities, and innovation spaces to support sustainable growth.\nDigital Media & Marketing Effectiveness\nLead digital media strategy, investment allocation, and performance management.\nDrive campaign effectiveness through audience targeting, analytics, measurement, and optimization.\nEstablish KPIs and leverage data-driven insights to maximize marketing ROI.\nChampion digital innovation and consumer engagement across marketing activities.\nCommercial & Business Leadership\nOwn category performance with accountability for revenue, profitability, market share, and marketing effectiveness.\nDevelop and execute business plans aligned with commercial objectives.\nDrive portfolio, pricing, and growth initiatives based on market opportunities and business analytics.\nPartner with Sales, Supply Chain, and Demand Planning to support forecasting, inventory optimization, and business continuity.\nAgency & External Partner Management\nManage relationships with creative, media, digital, PR, and research agency partners.\nEnsure agencies deliver strategic thinking, flawless execution, and measurable business impact.\nOversee agency performance, budgets, and integrated planning across partners.\nCross-Functional Leadership & People Development\nCollaborate with Sales, Trade Marketing, Medical Affairs, Finance, Regulatory Affairs, Supply Chain, and Area Marketing teams.\nLead, coach, and develop team members while fostering a high-performance culture.\nInfluence stakeholders across the organization and align teams behind key business priorities.\nStrengthen marketing capabilities in consumer understanding, commercial excellence, and digital marketing.\nInnovation & Portfolio Management\nLead the innovation agenda from opportunity assessment through launch and post-launch evaluation.\nDevelop and manage the innovation pipeline to support short- and long-term growth.\nOwn portfolio strategy, lifecycle management, and product optimization initiatives.\nEvaluate new business opportunities and ensure successful commercialization of innovations.\nRequired Qualifications\n8+ years of marketing experience within FMCG, Consumer Healthcare, Nutrition, or Consumer Packaged Goods organizations.\nProven success in driving brand growth, market share expansion, and profitable business performance.\nStrong expertise in brand strategy, consumer marketing, portfolio management, and insight-led planning.\nExperience leading digital marketing, media effectiveness, and marketing investment optimization.\nDemonstrated P&L ownership, business planning, and commercial acumen.\nAbility to influence and lead cross-functional stakeholders within a matrix organization.\nExperience managing agency partners across media, creative, digital, PR, and research.\nPrior experience in Sales, Trade Marketing, or other customer-facing commercial functions is a plus.\nExperience leading and developing teams is highly desirable.\nEntrepreneurial, results-oriented mindset with strong analytical and communication skills.\nFluent English (written and spoken).\nAdvanced Excel and PowerPoint skills.\nBachelor's degree in Marketing, Business, Economics, or a related field; MBA preferred.\nFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.\nConnect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.\nThe base pay for this position is\nN/AIn specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nProduct ManagementDIVISION:\nANI International NutritionLOCATION:\nIsrael > Tel Aviv : Building 4ADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nNot specifiedMEDICAL SURVEILLANCE:\nNoSIGNIFICANT WORK ACTIVITIES:\nNot Applicable","description_format":"text","description_chars":6296,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Equity","Growth opportunities"],"hiring_locations":[{"name":"Israel","iso":"IL","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Cardiovascular Devices","Diabetes Devices","Neurotech & Neuromodulation"],"lifecycle":[{"event":"open","at":"2026-11-03T00:42:50Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":2,"expected_fill_days":28,"reasons":["conf:4","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/abbott-marketing-manager-ani","json_url":"https://alion.io/job/abbott-marketing-manager-ani.json","meta":{"generated_at":"2026-11-05T01:26:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1640,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2710},"rest":"https://alion.io/mcp/rest/get_company?id=2710"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabbott-marketing-manager-ani"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabbott-marketing-manager-ani"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabbott-marketing-manager-ani"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abbott-marketing-manager-ani\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabbott-marketing-manager-ani"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3652938}},{"tool":"search_jobs","arguments":{"company":"abbott.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3652938},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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