{"id":3744525,"url":"https://alion.io/job/abbott-senior-brand-manager","title":"Senior Brand Manager","company":{"id":2710,"name":"Abbott","domain":"abbott.com","url":"https://alion.io/company/abbott","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":338,"ghost_share":0.003,"stale_share":0.74,"repost_share":0.024,"time_to_fill_p50_days":28,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-11-04T12:46:50Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-06T05:03:22Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"JOB DESCRIPTION:\nAbout Abbott\nAbbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.\nWorking at Abbott\nAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:\nCareer development with an international company where you can grow the career you dream of.\nA company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.\nA company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.\nJOB SUMMARY\nLead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam\nBe expected to play a leadership role in HCP and Consumer marketing areas\nTo develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.\nTo partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.\nMAIN RESPONSIBILITIES\nHCP marketing\nPrepare HCP marketing materials related by ensuring timely translation of global/approved materials used to Vietnamese language.\nExecute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.\nSupport local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.\nHelp facilitate team to understand therapeutic areas and opportunities within the assigned portfolio by conducting medical and product training for sales force; ensure the integrity of all training across the portfolio at the highest levels.\nDevelop annual medical marketing and education plan which is aligned with marketing strategies and plan.\nAct as medical and product consultant to sales and marketing team.\nDevelop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs\nEnsure quarterly product knowledge training, refreshment and testing for the sales team\nConsumer/Patient marketing\nDesign and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals\nUnderstand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.\nAdapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints\nLocalize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam\nOther\nAdopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.\nMaintain and monitor a marketing measurement framework that covers all aspects of marketing\nPrepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles\nAdopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels\nMINIMUM BACKGROUND/ EXPERIENCE REQUIRED\nWork Experience\nExperience - 6-8 years\nExperience Details\nWorking experience in OTC or FMCG market is preferred; medical and clinical background is preferred or experience on nutrition category will be a plus\nExperience in consumer marketing and/ or medical marketing experience in MNC\nDigital marketing experience\nData analysis, project management\nCORE Skills Required\nBehavioral / Leadership Skill\n(Competencies required for role)\nGood presentation skills and oral communication skills·\nProactive in problem resolving and a team player\nSelf-motivated, creative and well organized\nLanguage Skill\n(any specific language required)\nGood command of English \nComputer Skill\n(any specific Computer Skill required)\nMS Office\nEducation\nMBA or marketing management from a reputable university would be an advantage\nThe base pay for this position is\nN/AIn specific locations, the pay range may vary from the range posted.\nJOB FAMILY:\nProduct ManagementDIVISION:\nLOCATION:\nVietnam > Ho Chi Minh City : Me Linh Point TowerADDITIONAL LOCATIONS:\nWORK SHIFT:\nStandardTRAVEL:\nNot specifiedMEDICAL SURVEILLANCE:\nNot ApplicableSIGNIFICANT WORK ACTIVITIES:\nNot Applicable","description_format":"text","description_chars":4636,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"Vietnamese","level":"All levels","optional":false},{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Cardiovascular Devices","Diabetes Devices","Neurotech & Neuromodulation"],"lifecycle":[{"event":"open","at":"2026-11-04T12:46:50Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":28,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-06T05:58:05Z"},"pay":null,"html_url":"https://alion.io/job/abbott-senior-brand-manager","json_url":"https://alion.io/job/abbott-senior-brand-manager.json","meta":{"generated_at":"2026-11-06T08:48:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15803,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2710},"rest":"https://alion.io/mcp/rest/get_company?id=2710"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabbott-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabbott-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabbott-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abbott-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabbott-senior-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3744525}},{"tool":"search_jobs","arguments":{"company":"abbott.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3744525},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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