{"id":3936806,"url":"https://alion.io/job/abbvie-sr-brand-manager-ad","title":"(Sr.) Brand Manager - AD","company":{"id":3660,"name":"AbbVie","domain":"abbvie.com","url":"https://alion.io/company/abbvie","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":91,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Shanghai, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-08T06:30:38Z","employer_posted_date":"2026-11-08","last_verified_at":"2026-11-12T17:14:44Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About AbbVie\nAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.\n Marketing Planning\nConduct joint field calls with the sales team to analyze customer needs, market trends and competitive information, identify actionable market opportunities and translate insights into prioritized business growth initiatives.\nCreate and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals\nComplete preliminary and final marketing portfolio planning and budget; coordinate regional implementation with clear owners, milestones and success measures, and closely follow up on progress to resolve execution barriers.\nWork with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc\nPrepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product\nProduct Management \nLead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image\nDrive product promotion and growth initiatives to increase market share; translate identified market opportunities into concrete action plans and track execution and business impact.\nDetermine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines\nWork with other function management team cross-functional teams and the sales organization to ensure the cross functional alignment of align product strategiesstrategies, secure implementation commitment and drive project delivery through regular progress reviews and timely corrective actions.\nDesign training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products\nProfessional Relationship\nIdentify the opinion leaders in the therapeutic area\nLead to build and maintain professional relationship with KOLs\nEstablish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products\nDevelop the loyalty speakers from KOLs\nCost Control & Monitoring\nDetermine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business\nMonitor and control marketing expenses in line with budget on monthly basis\nModify and manage expenses allocation to regions\n Education： Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus\nIndustry experiences: Minimum 5 years working experience in Pharmaceutical industry\nPosition experiences:\nMinimum 3 years working experience on product management or marketing\nMinimum 1 year sales management background is preferred\nExperience in dermatology or in the marketing and promotion of therapies for autoimmune diseases is strongly preferred. Biologics experience is a plus.\n\nLanguage Skills: Fulent in English both oral and written\nComputer Skills: Working knowledge, especially good at Excel and PowerPoint\nMobility: Willing to travel frequently\n Other Special requirement:\nThorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus\nStrong business and product knowledge, with the ability to identify unmet customer needs and emerging market opportunities and translate insights into actionable growth initiatives that drive business results.\nStrong communication and presentation skill with excellent interpersonal sense\nStrong end-to-end project management skills in the pharmaceutical industry, with hands-on ownership of implementation, disciplined milestone tracking, proactive issue resolution and rigorous follow-through to ensure timely, high-quality execution.\nStrong analytical skills, including business and financial analysis, with the ability to prioritize market opportunities, define measurable business objectives and evaluate the impact of marketing initiatives.\nAutonomy/Independence, Assertiveness; a polished professional presence is essential\nShould be self-motivated, creative and well organized\n AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.\nUS & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html\nUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:\nhttps://www.abbvie.com/join-us/reasonable-accommodations.html","description_format":"text","description_chars":5101,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"China","iso":"CN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Prescription Drugs","Oncology Therapeutics","Neurology & CNS Therapeutics","Immunology & Inflammation Therapeutics"],"lifecycle":[{"event":"open","at":"2026-11-08T08:58:58Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":4,"expected_fill_days":16,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/abbvie-sr-brand-manager-ad","json_url":"https://alion.io/job/abbvie-sr-brand-manager-ad.json","meta":{"generated_at":"2026-11-12T20:59:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":44331,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3660},"rest":"https://alion.io/mcp/rest/get_company?id=3660"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabbvie-sr-brand-manager-ad"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabbvie-sr-brand-manager-ad"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabbvie-sr-brand-manager-ad"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abbvie-sr-brand-manager-ad\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabbvie-sr-brand-manager-ad"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3936806}},{"tool":"search_jobs","arguments":{"company":"abbvie.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3936806},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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