Product Launch Manager
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness-together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work-because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights-personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
Key Responsibilities
- Lead end-to-end launch management for new products, platform enhancements, and major feature releases.
- Build and manage launch plans, timelines, milestones, dependencies, and stakeholder communications.
- Partner closely with Product Management to understand release scope, customer value, target audience, rollout strategy, and launch requirements.
- Coordinate cross-functional launch activities across Product, Product Marketing, Marketing, Sales, Customer Success, Support, Training, Operations, Legal, and other teams as needed.
- Drive launch readiness reviews and ensure all required deliverables are completed on time and at a high standard.
- Identify launch risks, gaps, and blockers early, and proactively drive resolution.
- Establish clear roles, responsibilities, and accountability across stakeholders for each launch.
- Support packaging of launch materials including messaging inputs, internal communications, enablement assets, FAQs, release notes, and customer-facing readiness materials.
- Partner with enablement and customer-facing teams to ensure internal teams are prepared to position, support, and adopt new offerings.
- Help define rollout approaches, including phased launches, pilots, beta programs, and general availability plans.
- Track launch outcomes and key performance indicators, and facilitate post-launch retrospectives to improve future execution.
- Develop and maintain launch frameworks, templates, checklists, governance, and best practices to scale launch excellence across the organization.
- Serve as a trusted operational partner who brings structure, transparency, and momentum to complex initiatives.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, Product Management, or related field; equivalent experience may be considered.
- 6+ years of experience in product launches, go-to-market, product marketing, program management, product operations, or a related function.
- Experience managing cross-functional initiatives in a B2B SaaS, technology, or fitness/wellness technology environment preferred.
- Proven track record of leading complex launches involving multiple stakeholders and dependencies.
- Strong project and program management skills, with the ability to organize competing priorities and keep teams aligned.
- Excellent verbal and written communication skills, including executive-ready updates and cross-functional coordination.
- Strong problem-solving skills with the ability to anticipate issues and drive practical solutions.
- High attention to detail and strong operational discipline.
- Comfortable working in ambiguity and adapting plans as product and business needs evolve.
- Experience with launch processes, release planning, and change management best practices.
- Proficiency with the Atlassian product suite, specifically Jira and Confluence.
Preferred Qualifications
- Experience in product-led or SaaS go-to-market organizations.
- Experience supporting launches for platform products, integrations, payments, mobile applications, or member/club management solutions.
- Familiarity with customer lifecycle considerations including sales enablement, onboarding, support readiness, and adoption measurement.
- PMP, Agile, Scrum, or related certification is a plus.
Core Competencies
- Cross-functional leadership
- Launch execution
- Program and project management
- Stakeholder management
- Communication and influence
- Operational excellence
- Risk management
- Process design and continuous improvement
- Customer and market orientation
Success Measures
In this role, success may be measured by:
- On-time completion of launch milestones and deliverables
- Cross-functional launch readiness and stakeholder satisfaction
- Reduction in launch issues, escalations, and missed dependencies
- Quality and consistency of launch communications and enablement
- Adoption and effectiveness of repeatable launch processes
- Business performance of launches, including awareness, adoption, usage, and customer impact where applicable
Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -
$90,500 - $104,500 CAD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.WHAT’S IN IT FOR YOU:
- Purpose led company with a Values focused culture - Best Life, One Team, Growth Mindset
- Time Off - with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect - once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave - we offer leave for when your family grows by two feet or four paws!
- Best Life Perk - we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP - we get you help when you need it. Period.
- Premium Calm App - enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! - so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology-we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do-it’s a business imperative. Learn more at abcfitness.com.
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com