Data Product Manager - RTM & Contact Strategy
Abinbev
About us
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group
Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
About the role:
We are hiring someone to lead global data products for Route to Market & Contact Strategy, helping define the most effective strategy for frontline sales teams in BEES-enabled markets and driving commercial performance. This person will be responsible for connecting business strategy, data engineering, data science and analytics to build scalable solutions that optimize how the frontline serves customers. The scope includes initiatives such as POC Segmentation, ideal visit frequency, ideal visit day, route execution, POC attributes, BDR productivity KPIs and foundational RTM data assets. A successful candidate combines strong analytical and technical background with product leadership, agile delivery, stakeholder management and the ability to lead large multidisciplinary teams.
What you'll do:
- Lead the global data product strategy for RTM & Contact Strategy.
- Manage a multidisciplinary team of Data Engineers, Data Scientists, and Data Analysts.
- Structure and prioritize the squad roadmap, backlog, discovery, and delivery routines using agile methodologies.
- Develop and evolve data products, including Score 5, POC Segmentation, Ideal Visit Frequency, Ideal Visit Day, Effective Route, Missing Routes, and global POC attribute databases.
- Ensure data pipeline quality, scalability, documentation, monitoring, and governance.
- Translate business needs into actionable data products for countries, partners, and global teams.
- Define, monitor, and communicate success KPIs related to frontline performance, BDR productivity, coverage, execution, and commercial efficiency.
- Partner closely with senior leadership, business teams, technology, commercial operations, countries, and external partners.
- Identify opportunities to improve service models, considering local market dynamics, customer segments, costs and business value.
What you'll need:
- Relevant experience in data product management, analytics, data science or data engineering.
- Hands-on understanding of data pipelines, data modeling, data quality, SQL, and PySpark.
- Experience leading multidisciplinary teams and working in agile squads.
- Ability to translate ambiguous business problems into technical and analytical solutions.
- Strong communication skills with both technical and non-technical audiences.
- Experience managing senior stakeholders, commercial teams, countries, external partners, or global business units.
- Knowledge of sales operations, Route to Market, and commercial productivity is a plus.
- Fluent English required; Spanish is a plus.
- Location: São Paulo
What We Offer:
- Performance-based bonus*
- Attendance Bonus*
- Private pension plan
- Meal Allowance
- Casual office and dress code
- Days off*
- Health, dental, and life insurance
- Medicines discounts
- WellHub partnership
- Childcare subsidies
- Discounts on Ambev products*
- Clube Ben partnership
- Scholarship*
- School materials assurance
- Language and training platforms
- Transport allowance
*Rules applied
Equal Opportunity & Affirmative Action:
AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.
The following fields are optional, but anticipate the information for your registration*.
Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company.
For more information: www.abinbev.com