{"id":2856132,"url":"https://alion.io/job/abl-crm-web-manager","title":"CRM & Web Manager","company":{"id":1885611,"name":"ABL","domain":"abl.de","url":"https://alion.io/company/abl-de","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":{"grade":"A","score":91,"open_postings":7,"ghost_share":0,"stale_share":0.143,"repost_share":0,"time_to_fill_p50_days":92,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Barcelona, Spain"],"countries":["ES"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"WordPress","optional":false},{"name":"PHP","optional":true},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-10-19T14:53:17Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-26T17:25:45Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have our headquarters in Barcelona and manufacturing facilities in Spain (Barcelona) and the US (Arlington, Texas). We are rapidly becoming a leading company in the market.\nIn 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the iF Design Award, Good Design Award, and Red Dot Design Award).\nIn 2022, we acquired ARES (an electronics assembly company) and COIL (an installer of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to strengthen our presence in Europe.\nGet in charge with Wallbox!\n\nAbout the role\nWe are looking for a CRM & Web Managerto join our Marketing team and take ownership of two key growth areas: CRM and lifecycle marketing, and website conversion and optimization.\nIn this role, you will turn our customer and prospect database into a stronger growth engine through segmentation, lead nurturing, email marketing and marketing automation. You will also ensure that our website and landing pages are optimized to generate leads and improve conversion.\nWe are looking for someone who combines strategic thinking with a hands-on mindset, understands the customer journey and can work directly with CRM, marketing automation and web tools to drive measurable business results.\nKey responsibilities\nCRM & Lifecycle Marketing\nDefine and execute CRM and lead nurturing strategies across the customer lifecycle, from lead acquisition and conversion to retention and reactivation.\nDevelop segmentation strategies based on customer profiles, behavior, engagement, lifecycle stage and commercial potential.\nPlan, execute and optimize email marketing campaigns, automated journeys and workflows to improve engagement and conversion.\nIdentify opportunities to activate the existing database through reactivation, upselling and cross-selling initiatives.\nCollaborate with Sales to define lead scoring, qualification criteria and lifecycle stages, ensuring effective lead nurturing and handover.\nMonitor CRM performance and establish KPIs to measure the impact of campaigns and activities on pipeline and revenue.\nMarketing Automation & CRM Operations\nManage and continuously improve the CRM and marketing automation ecosystem.\nBuild automated campaigns, workflows and triggers based on user behavior and lifecycle stage.\nEnsure seamless integration between CRM, marketing automation, website, forms and lead acquisition channels.\nImprove data quality, tracking and lead routing, identifying opportunities to automate processes and reduce manual work.\nWeb & Conversion Optimization\nManage the website from a marketing perspective, ensuring it supports lead generation and conversion objectives.\nCreate, update and optimize landing pages, web pages, forms and calls to action using WordPress.\nEnsure effective integration of website forms with CRM and marketing automation platforms.\nWork with Design and Creative teams to translate campaigns and value propositions into effective digital experiences.\nAnalyze website performance and user behavior to identify opportunities to improve user experience and conversion rates.\nImplement A/B testing and other conversion rate optimization (CRO) initiatives where relevant.\nEnsure consistency across paid campaigns, landing pages, forms, CRM and nurturing journeys.\nWhat we are looking for\n3-5+ years of experience in CRM, lifecycle marketing, marketing automation, digital marketing or growth marketing.\nStrong understanding of lead management, lead nurturing, customer journeys, segmentation and marketing automation.\nProven experience using CRM data to drive conversion and business results.\nHands-on experience with CRM platforms, email marketing tools and marketing automation.\nGood knowledge of WordPress and the ability to independently create and update simple landing pages.\nExperience with forms, lead capture and CRM/marketing automation integrations.\nStrong understanding of conversion rate optimization (CRO), digital funnels and performance metrics.\nAnalytical mindset, with the ability to monitor KPIs and translate data into actionable improvements.\nStrong project management and organizational skills, with a proactive approach and the ability to work in a fast-paced environment.\nAbility to collaborate effectively with Sales, Product, Design, Creative and IT/RevOps teams.\nBusiness English and experience working in an international environment.\nExperience with open-source CRM platforms is a plus.\nBenefits\nFlexible working hours.\nHybrid work schedule and half Fridays.\nFirst-class private health insurance.\nFlexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps.\nA variety of breakfast and lunch dishes every day at a discounted price in our canteen.\n*At Wallbox, we are dedicated to providing equal employment opportunities regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We aim to cultivate a more equitable workplace.\nAll Wallbox recruitment processes are managed strictly through our official corporate channels. We will never issue job offers via WhatsApp or any instant messaging app. If you receive a suspicious message claiming to represent Wallbox, please do not interact with it and report it immediately.","description_format":"text","description_chars":5603,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Flexible schedule","Health insurance","Hybrid work"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Energy & Utilities","EV Charging"],"lifecycle":[{"event":"open","at":"2026-10-19T14:53:17Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":6,"expected_fill_days":92,"reasons":["conf:2","win:early"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/abl-crm-web-manager","json_url":"https://alion.io/job/abl-crm-web-manager.json","meta":{"generated_at":"2026-10-26T20:57:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":28181,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1885611},"rest":"https://alion.io/mcp/rest/get_company?id=1885611"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fabl-crm-web-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fabl-crm-web-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fabl-crm-web-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/abl-crm-web-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fabl-crm-web-manager"}]}