{"id":1106969,"url":"https://alion.io/job/about-us-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":688771,"name":"About Us","domain":"getteal.com","url":"https://alion.io/company/getteal","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":135000,"max":175000,"currency":"USD","period":"year","gross":null,"usd_annual":175000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Braze","optional":false},{"name":"HIPAA","optional":false},{"name":"HubSpot","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-22T02:29:54Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-11-08T15:30:17Z","board_verified":true,"closed_at":null,"days_open":47,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":47},"description":"Location: Hybrid (San Francisco)\nEmployment Type: Full-time\nDepartment: Marketing\nReports to: Product Marketing\nAbout Teal Health:\nAt Teal Health, we’re on a mission to provide women with the tools, access, and resources they need to make informed decisions about their health, starting with cervical cancer screening.\nWe believe it’s time to redesign women’s health and put women, their preferences, and their experiences at the center. By offering women the choice to self-collect from the comfort and convenience of home, we can expand access to life-saving preventive care and help eliminate cervical cancer in the U.S.\nOur Values:\nWe boldly champion the future women deserve. And we do this through our values, which are to elevate women, expect exceptional, and learning, every day. The Teal team lives our values and uses them to guide our decisions when building Teal.\nWhy We Are Hiring For This Role\nWe’re looking for a Lifecycle Marketing Manager to build and optimize the systems, journeys, and personalized touchpoints that help patients move from interest to action and ultimately stay engaged in preventive care.\nThis role will own lifecycle strategy and execution across the full patient funnel, from lead conversion and appointment attendance to kit return, abnormal follow-up adherence, and repeat screening engagement. You’ll build a highly personalized, data-driven patient engagement engine that improves conversion and adherence at every stage of the journey. This is a highly cross-functional role for someone who is equal parts strategist, operator, and optimizer. You’ll partner closely with marketing, product, medical operations, customer support, commercial and data teams to continually improve the patient experience and remove friction from every touchpoint.\nHow We Work\nWe believe that:\nWorking together should be challenging, fun, and supportive.\n\nDecisions are made better by including diverse perspectives and respectfully challenging one another.\n\nWe should be insanely proud of the work we put into the world.\n\nGreat companies are built by investing in exceptional people and teams.\n\nHard work matters, but so does making space to recharge and celebrate wins.\n\nWe view AI as a powerful co-pilot, not the driver. We encourage candidates to leverage AI tools to optimize their workflows and scale their impact, provided it enhances-rather than replaces-the critical thinking and original effort required for the role.\n\nWhat You'll Do\nOwn lifecycle strategy and execution across Teal’s direct-to-consumer and B2B patient journeys, from initial outreach and acquisition through screening completion, follow-up care, retention, and repeat engagement.\n\nBuild, optimize, and continuously improve patient journeys that increase conversion, appointment attendance, kit return rates, abnormal follow-up adherence, and repeat screening participation.\n\nDevelop highly personalized, segmented lifecycle programs across the full Teal channel stack and patient journey- email, SMS, portal chat, portal reminders, direct mail, voice AI and ringless voicemail. Design and implement lifecycle infrastructure, CRM systems, automation, and engagement tools to create a scalable, intelligent, and personalized patient engagement engine.\n\nContinually refine audience segmentation, behavioral triggers, and patient journeys to reduce friction and improve funnel movement.\n\nCreate and execute structured testing programs across messaging, timing, channels, incentives, and patient experiences to improve conversion and adherence outcomes.\n\nOwn lifecycle analytics, reporting, and funnel performance measurement, identifying drop-off points and translating patient behavior insights into actionable recommendations.\n\nPartner closely with product, growth, engineering, medical operations, revenue strategy, and customer support teams to optimize onboarding, patient flows, and the end-to-end experience.\n\nManage HIPAA- and TCPA-compliant lifecycle communications and privacy-safe engagement practices across all patient touchpoints, including proper consent and opt-out handling across SMS, voice, and automated channels.\n\nStay current on lifecycle marketing best practices, consumer behavior trends, personalization strategies, and healthcare engagement innovations.\n\nWhat We're Looking For\nRequired\n5-8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impactProven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems\n\nStrong experimentation discipline - designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it.\n\nStrong working command of HIPAA and TCPA for patient communications a plus - PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each.\n\nExperience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.\n\nStrong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance.\n\nStrong ownership mentality with the ability to move quickly in a fast-paced startup environment.\n\nExceptional communication, organization, and prioritization skills.\n\nPreferred\nExperience in healthcare, health tech, digital health, wellness, or regulated consumer industries.\n\nExperience with emerging patient-engagement channels - voice AI, ringless voicemail, and patient in-portal messaging.\n\nFluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.\n\nFamiliarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.\n\nExperience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.\n\nExperience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.\n\nExperience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.\n\nThe expected annual base salary range for this role is $135.000 - $175,000. Actual compensation within this range is based on factors such as skills, experience, location, and qualifications. This position is also eligible for equity and benefits.\nBenefits:\nBenefits may include:\nEquity compensation\n\nHealth insurance\n\nFSA /DCFSA options\n\n401(k)\n\nParental leave\n\nFlexible PTO\n\nProfessional development support\n\nTeal Health is an equal opportunity employer. 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