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UX/UI Content Writer

Absa Group • Commercial & Retail Banks • Wealth Management & Financial Advisors • 1 day ago

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Salary

≈ $22k – $48k per year (Estimated)

Location

Hybrid (Sandton, South Africa)

Seniority

Senior · 5+ years exp

Employment

Full-Time

Confirmed on the employer's own hiring board on Oct 13, 2026. First seen by Alion on Oct 12, 2026. Absa Group scores A on the Alion truth index.

Overview

Company

Impact

Profile match

Absa Group

Absa Group is a South African financial services group headquartered in Johannesburg and formed in 1991 through the merger of several local banks and building societies. The group provides retail, business, corporate, and investment banking alongside insurance and wealth management products. It operates in twelve African countries, is listed on the Johannesburg Stock Exchange, and completed a phased separation from Barclays in 2018.

absa.co.za • HQ: Johannesburg, South Africa • Wealth Management & Financial Advisors • Property & Casualty Insurance • Investment Banking & M&A Advisory • Commercial & Retail Banks • 1001-5000 employees • Est. 1991

Tech stack of Absa Group

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Belonging at Absa

Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.

Job Summary

Drive the optimisation of digital experiences across web channels by improving SEO, content

quality, findability, accessibility, customer journeys and conversion performance. Responsible for

identifying and resolving issues that impact customer engagement and business outcomes.

Job Description

Key Responsibilities

Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.
Improve customer journeys, navigation, content hierarchy and conversion paths.
Conduct UX, SEO and content audits and recommend improvements.
Optimise digital content to align with customer needs and business objectives.
Drive accessibility compliance and digital content governance.
Analyse performance data and provide actionable insights and recommendations.

Required Skills

SEO & Technical SEO
UX & Customer Experience Design
Content Design / UX Writing
Information Architecture
Conversion Rate Optimisation (CRO)
Accessibility (WCAG)
Web Analytics & Reporting
Customer Journey Mapping
Figma & Prototyping

Experience

5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.
Experience managing enterprise websites.
Experience conducting SEO, UX and content optimisation initiatives.
Financial Services experience advantageous.

Success Measures

Increased organic traffic and search rankings.
Improved click-through and conversion rates.
Reduced customer friction and drop-off.
Improved accessibility and content quality.

Education

Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)

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