Digital Campaign Manager - Marketing Automation
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
A Campaign Manager assists in planning and executing marketing strategies on behalf of our clients or next to our clients based on the Campaign Strategy, as well as drive operational efficiencies. They provide leadership and expertise for the Campaign Team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring, and campaign reporting. Master communicators across multiple stakeholders aligning priorities and direction of the Campaign Strategy.
Role Responsibilities
Provide a point of view about the strategy using date optimization and campaign results
Work closely with the Teams involved in a Campaign, such as creative, data, and campaign production team
Translate the Business require, the strategy to the production Team.
Coordinates campaign timelines for the client and manages client expectations throughout delivery.
Collaborates with Campaign Technical Lead to ensure successful campaign execution.
Key participant in weekly, monthly, and quarterly client meetings sharing performance reporting.
Leads, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset.
Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs (Subject Matter Expert) across the organization to aid in sales opportunities.
Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution.
Participates in strategic planning meetings with the client and other stakeholders providing feedback and suggestions around marketing automation platform campaigns implementation, and digital marketing best practices adoption.
Manages resource utilization and forecasting demand; prioritizing based on client’s business goals.
Manage the project from scoping and requirements stage through deployment for an end-to-end Campaign process.
Escalate issues to management which cannot be resolved at the program/project level.
Ensure resolution of project issues, risks, and/or conflicts and appropriately communicate to stakeholders about status and risks identified and the way to mitigate them.
Take responsibility for end-to-end campaign delivery, ensuring timely delivery of high-quality project deliverables through effective team communications and focus on quality including but not limited to all change requests.
Ensure that the project team follows all quality assurance processes, including periodic reviews and transitions.
Mentor and provide guidance to project resources to continually improve campaign productivity. Drive/evaluate estimates by deliverable and work with teams to optimize and reduce overall estimates.
Proactively assign work and provide instructions, advice and technical/business leadership and guidance to project staff; review work in progress in a timely manner and assess completed work for accuracy, required results and quality.
Required:
Minimum 3 years’ experience in digital marketing and marketing automation tools.
Minimum 3 years’ experience in a customer-facing environment
Understanding of leading practices in email marketing
Excellent administrative and documentation skills.
Bachelor’s Degree is required
Experience working in various Campaign Management Tool(s) including building and executing campaigns of varying complexities.
Understanding of leading practices in email marketing.
Knowledge of different metrics available for email campaigns and what each one means.
Understanding of integrated marketing across the entire prospect and customer lifecycle, and how marketing strategy, customer data, segments, channel, creative, content, and offers interact to drive the desired business outcomes.
Understanding of marketing strategy with strong background in targeting, segmentation, test/control design, and campaign analytics/reporting.
Minimum 3 years’ experience in a customer-facing environment in the information technology industry or its equivalent coursework.
Data Base creation and maintenance.
Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
Strong leadership skills and an ability to lead across a team of marketing services and campaign execution professionals.
Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
Ability to evaluate concepts and present recommendations to senior leadership.
Advanced English written and spoken.
Preferred:
Client facing experience
Marketing background or experience
Campaign Management tool(s) certification (Adobe Campaign, Eloqua, Marketo, SFMC, Responsys or similar)
Certified in PMP, Agile, Scrum, Six Sigma, ITIL or similar
What we offer
Health and Life Insurance
Accenture days, 3 additional vacation days
On site doctor
Birthday leave
Internet reimbursement
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com
Equal Employment Opportunity Statement
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