{"id":1427244,"url":"https://alion.io/job/accenture-marketing-strategy-data-science","title":"Marketing Strategy - Data Science","company":{"id":271,"name":"Accenture","domain":"accenture.com","url":"https://alion.io/company/accenture","size_band":"5000+","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":2003,"ghost_share":0.001,"stale_share":0.083,"repost_share":0.005,"time_to_fill_p50_days":5,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":["MX"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AppsFlyer SDK","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"ETL/ELT","optional":false},{"name":"Gemini","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"Prompt Engineering","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-09-28T00:00:00Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-15T01:50:38Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"¡ATRÉVETE A SER PARTE DEL DESAFÍO! ¡VEN Y ÚNETE A NUESTRO EQUIPO JUNTOS PODEMOS MARCAR LA DIFERENCIA!\n¿Sabías que Accenture está liderando la transformación digital en el mundo?\nAccenture es una empresa líder mundial de servicios profesionales, que ofrece una amplia gama de servicios y soluciones en estrategia, consultoría, digital, tecnología y operaciones. Nuestro principal propósito es colaborar con nuestros clientes, para que puedan convertirse en negocios de alto rendimiento. Accenture está presente en más de 200 oficinas, 120 ciudades, 56 países y aproximadamente 743,000 empleados en todo el mundo.\nOferta\nDesarrollo profesional de acuerdo a tu perfil e intereses.\nTrabaja en una de las mejores empresas.\nUso de metodologías y herramientas innovadoras.\nContacto directo con expertos de todo el mundo.\nCapacitaciones constantes.\nAmbiente de trabajo en equipo y colaboración.\nParticipación en Proyectos Internacionales.\nAnalytics Lead embebido en proyecto de consultoría de marketing digital para cliente de banca. Opera como punto de contacto técnico-analítico ante el cliente, agencias y equipos internos. El perfil combina producción de reportes, gestión de datos de medios pagados y liderazgo de iniciativas analíticas de mayor complejidad, incluyendo automatización con IA.\nCONOCIMIENTOS TÉCNICOS REQUERIDOS:\n\nPlataformas de paid media\nFacebook Ads, Google Ads, TikTok Ads, DV360\nKPIs de adquisición digital: CR, CPA, CTR, Install Rate, Event Rate... ETC \nSQL y Python (o equivalente) para procesamiento y análisis de datos\nConsumo de APIs para extracción y automatización de datos (pull API)\nNociones de arquitectura de datos y flujos ETL básicos\nAtribución y analítica móvil\nHerramientas de atribución móvil: AppsFlyer o similares (diferenciador)\nManejo de hojas de cálculo avanzadas y construcción de reportes ejecutivos\nVisualización y reporting\nLooker Studio (Data Studio), Power BI o equivalente\nConstrucción de dashboards orientados a negocio y cliente\nInteligencia Artificial y automatización\nConocimiento práctico de LLMs (ChatGPT, Claude, Gemini o similares)\nExperiencia o interés en construir agentes y flujos automatizados de análisis\nCapacidad de integrar IA generativa en procesos de reporting e insights\nPrompt engineering aplicado a análisis de datos es un diferenciador\nHABILIDADES BLANDAS Y DE GESTIÓN\nComunicación directa con stakeholders de cliente (nivel Manager a Senior)\nAutonomía y criterio para priorizar sin supervisión constante\nCapacidad de traducir datos en decisiones de negocio\nGestión de múltiples entregables y plazos simultáneos\nOrientación al cliente en contextos regulados (banca / fintech\nAccenture no discrimina por motivos de raza, religión, color, sexo, edad, discapacidad, nacionalidad, orientación sexual, identidad o expresión de género, ni por ninguna otra razón cubierta por la legislación local.\nAbout Accenture\nAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com\nDeclaración de igualdad de oportunidades en el empleo\nCreemos que nadie debe ser discriminado por sus diferencias. Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, discapacidad, condición de veterano militar, orientación sexual, identidad o expresión de género, información genética, estado civil, ciudadanía ni ningún otro criterio protegido por la legislación aplicable. 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