{"id":2944651,"url":"https://alion.io/job/accenture-performance-lead","title":"Performance Lead","company":{"id":271,"name":"Accenture","domain":"accenture.com","url":"https://alion.io/company/accenture","size_band":"5000+","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":2057,"ghost_share":0.001,"stale_share":0.124,"repost_share":0.005,"time_to_fill_p50_days":5,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Sales","role_family":"Sales","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Melbourne, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"live","first_seen_at":"2026-10-19T00:00:00Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-24T21:21:29Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Accenture Song | Media Australia | Melbourne\nPurpose of the Role\nAccenture Song brings together creativity, data and technology to improve how media drives growth.\nThe Performance Group Director leads the performance marketing strategy, architecture and innovation agenda across paid search, paid social, programmatic, CTV, app acquisition, CRM-led activation and emerging channels.\nThis is a senior client and capability leadership role. It requires strategic judgement, deep technical credibility and the ability to guide specialists across every biddable channel.\nThe role has access to Accenture’s broader data and technology capability, including AI, clean rooms, advanced measurement and global platform partnerships.\nKey Responsibilities\nOwn the performance marketing vision and roadmap, including channel strategy, measurement, testing, AI adoption and capability development.\nConnect brand and performance activity across the customer journey, from awareness and acquisition through onboarding, retention, cross-sell and loyalty.\nDefine KPI hierarchies, attribution frameworks, commercial success measures and budget-allocation principles.\nSet standards across paid search, social, programmatic, CTV/BVOD, app acquisition and partner channels.\nGovern bidding, audience, creative rotation, testing and optimisation practices, including SEM architecture and app campaigns.\nLead privacy-safe measurement across GA4, CAPI, server-side tagging, clean rooms, incrementality testing, MMM inputs and offline-to-online attribution.\nTranslate complex performance data into clear commercial advice for senior marketing leaders, including CMOs.\nLead adoption of AI-assisted optimisation, automation and agent-enabled workflows with appropriate governance and quality controls.\nGovern the performance technology stack and lead platform betas and innovation pilots.\nLeadership, Clients & Growth\nLead and develop Performance Directors and Managers, building a culture of analytical rigour, testing, healthy challenge and continuous improvement.\nManage capability development, workload, wellbeing and the transition to AI-augmented ways of working.\nAct as the senior performance authority for clients, leading QBRs, annual reviews and capability roadmaps.\nIdentify growth opportunities across channels, audiences, technology and commercial triggers, and turn them into strong proposals.\nShape Accenture Song’s performance marketing point of view through thought leadership, benchmarking and industry participation.\nSupport new business and organic growth with performance strategy and commercial expertise.\nPartner with media, strategy, data and technology leaders to ensure compliant, privacy-safe and integrated delivery.\nKey Skills & Experience\n10-15 years of experience in performance marketing, including 3-5 years in a Director-level leadership role.\nEnterprise-scale leadership across paid search, paid social, programmatic, app acquisition and CRM-led activation.\nStrong hands-on knowledge of Google Ads, Meta Ads Manager, DV360, The Trade Desk, TikTok Ads and Apple Search Ads, or comparable platforms.\nAdvanced expertise in measurement architecture, attribution, experimentation, CAPI, GA4, server-side tagging, clean rooms and MMM data preparation.\nFluency across DSPs, CDPs, analytics, attribution and AI-assisted optimisation tools.\nExperience within a high-investment category such as retail, financial services, telecommunications, automotive or health.\nA track record of building high-performing teams and connecting media investment to acquisition, retention and commercial growth.\nClear and credible communication with senior clients, combined with strong performance storytelling skills.\nWhy Accenture Song?\nThere is no such thing as performance media. There is only media performance.\nAt Accenture Song, you’ll combine media craft with data, technology and AI to solve complex growth problems for ambitious Australian brands and help build a performance capability few agencies can match.\nAbout Accenture\nAccenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com\nEqual Employment Opportunity Statement for Australia:\nAt Accenture, our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work. \nAs part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations and insights which are essential to drive the innovation needed to reinvent, and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.\nWe encourage applications from all people, and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age, disability status, ethnicity, gender, gender identity or expression, religion or sexual orientation and we do not tolerate discrimination. If you require adjustments to the recruitment process or have a preferred communication method, please email  and cite the relevant Job Number, or contact us on +61 2 9005 5000.\nLearn how Accenture protects your personal data and know your rights in relation to your personal data. 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