{"id":3796766,"url":"https://alion.io/job/accor-digital-marketing-manager-2","title":"Digital Marketing Manager","company":{"id":8914,"name":"Accor","domain":"accor.com","url":"https://alion.io/company/accor-group","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":45,"ghost_share":0,"stale_share":0.956,"repost_share":0,"time_to_fill_p50_days":26,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dubai, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":true},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-11-05T06:26:05Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-10T15:27:21Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"OUR COMMITMENT TO DIVERSITY & INCLUSION:\nWe are an inclusive company and our ambition is to attract, recruit and promote diverse talent.\nWHY WORK FOR ACCOR?\nWe are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.\nBy joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/\nDo what you love, care for the world, dare to challenge the status quo! #BELIMITLESS\nThe Cluster Digital Marketing Manager is responsible for developing and implementing digital marketing and e-commerce strategies to strengthen the online presences of Novotel & Adagio Premium Dubai Al Barsha, drive direct bookings, maximize online revenue and enhance brand visibility.\nThe role oversees digital campaigns, website performance, SEO, online distribution and social media, ensuring effective digital engagement and measurable commercial returns.\nKey Responsibilities\nDevelop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.\n\nManage hotel websites, booking engines and digital content to optimize user experience, traffic and conversion.\n\nDrive e-commerce performance and direct bookings through SEO, SEM, paid advertising and digital campaigns.\n\nPlan and manage campaigns across Google, Meta and other relevant digital platforms, monitoring ROI and budget effectiveness.\n\nOversee social media channels, content planning and online brand presence.\n\nMonitor website analytics, campaign performance, conversion rates and digital KPIs, identifying opportunities for improvement.\n\nManage online reputation and collaborate with hotel teams to enhance guest reviews and brand perception.\n\nWork closely with Sales, Revenue Management and Reservations to maximise online visibility and commercial performance.\n\nEnsure consistency with brand standards and corporate marketing guidelines.\n\nSupport PR, media relations and communications activities as required.\n\n Bachelor's degree in Digital Marketing, Marketing, Business Administration or a related field.\n\nMinimum 4-6 years of relevant digital marketing experience, preferably within hospitality in the UAE.\n\nPrevious experience managing hotel digital marketing and e-commerce activities is highly desirable.\n\nProven track record in driving online revenue, direct bookings and digital campaign performance.\n\nExposure to PR, media relations and corporate communications is an advantage.\n\nStrong knowledge of Google Ads, Meta Ads, SEO and SEM, and Accor Marketing and Commerce systems.\n\nExperience in website management, booking engines and e-commerce platforms.\n\nProficiency in Google Analytics 4, Google Search Console and digital reporting tools.\n\nUnderstanding of digital content, social media management and conversion optimisation.\n\nStrong analytical skills with the ability to measure campaign effectiveness and ROI.\n\nStrong commercial awareness and results-oriented mindset.\n\nCreative thinking combined with analytical capabilities.\n\nExcellent communication and stakeholder management skills.\n\nStrong organisational and project management abilities.\n\nAdaptability to emerging digital trends, technologies and AI-driven marketing 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