{"id":3725306,"url":"https://alion.io/job/accor-fb-digital-marketing-executive-content","title":"F&B Digital Marketing Executive - Content","company":{"id":8914,"name":"Accor","domain":"accor.com","url":"https://alion.io/company/accor-group","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":59,"ghost_share":0,"stale_share":0.966,"repost_share":0,"time_to_fill_p50_days":25,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hanoi, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"YouTube","optional":false},{"name":"WhatsApp","optional":true}],"status":"live","first_seen_at":"2026-11-04T01:43:23Z","employer_posted_date":"2026-11-04","last_verified_at":"2026-11-05T04:24:44Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Opened in March 2026 as the first Fairmont hotel in Vietnam, Fairmont Hanoi is a luxury urban resort that celebrates Vietnamese heritage through elegant design, exceptional dining, wellness, and world-class event facilities. With 241 guestrooms, eight dining venues, a 1,100m² Grand Ballroom, and a commitment to heartfelt hospitality, Fairmont Hanoi is set to become the social epicentre of the capital and an exciting place to build a career in luxury hospitality.\n Strategy and planning\nBuild and run the monthly social media plan and content calendar across Facebook, Instagram and TikTok for our F&B outlets (plus any other channels we add).\nPlan campaigns around menu launches, seasonal promotions, holidays, events and outlet openings.\nWrite creative briefs for the Content Creator/Graphic Designer and external photographers or videographers.\nUpdate our digital channels which may include, Facebook, Instagram, TikTok, Youtube, website, and other online channels.\nContent and community\nWrite captions, hooks and calls to action in the brand voice, in English and local language.\nPublish and schedule posts, Stories, Reels and short videos.\nManage comments, messages and reviews daily; escalate complaints to outlet managers within agreed response times (in support with F&B Reservations team).\nSpot trends early and turn the right ones into fast, on-brand content.\nCoordinate with food bloggers, KOLs and influencers: shortlist, brief, track deliverables and results.\nKeep menus, photos, opening hours and promotions up to date on Google Business Profile and other platforms.\nReporting\nTrack reach, engagement, follower growth, ad spend and conversions weekly and monthly.\nReport results to the Director of Digital with clear recommendations for the next month.\nMonitor competitors and share what is working in the market.\n2-3 years in social media marketing, with at least 1 year in F&B, hospitality, lifestyle or consumer brands.\nStrong copywriting in English and local language; a sharp eye for what makes food look and sound good.\nComfortable with Meta Business Suite, TikTok Studio, scheduling tools and platform analytics.\nOrganized, able to manage several outlets or campaigns at once and meet daily posting deadlines.\nA portfolio or links to social accounts or campaigns you have managed, with results.\nBasic photo and video editing (CapCut, Canva, Lightroom) to turn quick content around without a designer.\nAn existing network of food bloggers, KOLs and media contacts is a plus.\nExperience with CRM, loyalty apps or email/Zalo/WhatsApp-style messaging campaigns.\nFamiliarity with Google Analytics and tracking links (UTMs) to connect social activity to bookings","description_format":"text","description_chars":2680,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Hotels & Resorts"],"lifecycle":[{"event":"open","at":"2026-11-04T05:00:14Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":25,"reasons":["conf:1","stale_co","velocity","win:early","comp:junior,brand"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/accor-fb-digital-marketing-executive-content","json_url":"https://alion.io/job/accor-fb-digital-marketing-executive-content.json","meta":{"generated_at":"2026-11-05T07:23:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9412,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-06T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8914},"rest":"https://alion.io/mcp/rest/get_company?id=8914"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faccor-fb-digital-marketing-executive-content"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faccor-fb-digital-marketing-executive-content"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faccor-fb-digital-marketing-executive-content"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/accor-fb-digital-marketing-executive-content\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faccor-fb-digital-marketing-executive-content"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3725306}},{"tool":"search_jobs","arguments":{"company":"accor.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3725306},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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