{"id":1009325,"url":"https://alion.io/job/accor-group-marketing-manager-3","title":"Marketing Manager","company":{"id":8914,"name":"Accor","domain":"accor.com","url":"https://alion.io/company/accor-group","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":83,"open_postings":10,"ghost_share":0,"stale_share":0.7,"repost_share":0,"time_to_fill_p50_days":24,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Phu Quoc, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":14500,"max_usd":35000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-01T04:24:02Z","employer_posted_date":"2026-09-01","last_verified_at":"2026-10-20T06:10:06Z","board_verified":true,"closed_at":null,"days_open":49,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":49},"description":"Join a hotel that is a member of the Accor network, whose group brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations. Here, we believe in you and what you bring to the table. There are many opportunities for development and advancement. Every gesture, every smile, every action, contributes to creating a positive and memorable impact for our customers, our colleagues and also for our planet. Together, we embody the vision of responsible hospitality.\nTake the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.\n KEY RESPONSIBILITIES\nMarketing Strategy & Brand Management\nDevelop and implement the annual Marketing & Communications strategy aligned with hotel business objectives.\nPrepare and manage the annual marketing budget, forecasts, and ROI measurement.\nEnsure consistent application of Rixos, Ennismore, and Accor brand standards across all communication channels.\nPosition Rixos Phu Quoc Vietnam as a leading luxury all-inclusive resort through integrated marketing campaigns.\nMonitor market trends, competitor activities, guest insights, and consumer behavior to identify new business opportunities.\nDigital Marketing & Content\nDevelop and execute digital marketing campaigns across owned, earned, and paid media.\nManage the hotel's website content and digital assets to ensure accuracy and brand consistency.\nOversee social media strategy, content calendars, community engagement, and online storytelling.\nCoordinate photo shoots, video productions, lifestyle campaigns, and creative content creation.\nMonitor digital performance using analytics tools and optimize campaigns accordingly.\nSupport SEO, SEM, email marketing, CRM campaigns, and online advertising initiatives.\nPublic Relations & Media Relations\nDevelop and implement annual PR strategies and media engagement plans.\nBuild and maintain strong relationships with journalists, editors, influencers, KOLs, tourism organizations, airlines, travel partners, and government agencies.\nPrepare press releases, media kits, fact sheets, executive biographies, speeches, and official statements.\nCoordinate media interviews, familiarization trips (FAM trips), press visits, influencer stays, and media events.\nMonitor media coverage and maintain an organized archive of press clippings and publicity reports.\nProtect and enhance the hotel's reputation through proactive reputation management and crisis communication support.\nCampaigns, Events & Partnerships\nPlan and execute marketing campaigns supporting:Rooms\nFood & Beverage\nWellness & Spa\nEntertainment\nWeddings\nMeetings & Events\nSeasonal Promotions\nResort Experiences\n\nCoordinate product launches, brand activations, PR events, and promotional campaigns.\nDevelop strategic partnerships with tourism boards, airlines, luxury brands, shopping malls, event organizers, and local businesses.\nSupport destination marketing initiatives that promote Phu Quoc as a luxury leisure destination.\nInternal Communications\nDevelop internal communication initiatives to enhance employee engagement and brand culture.\nKeep employees informed of company news, campaigns, achievements, and events.\nCoordinate internal newsletters, announcements, celebrations, and recognition programs.\nSupport employer branding initiatives in collaboration with the People & Culture Department.\nBrand Standards & Creative Management\nEnsure all marketing collateral complies with brand identity guidelines.\nMaintain an up-to-date image library, video library, brand assets, and creative materials.\nOversee production of brochures, promotional materials, presentations, signage, digital screens, and advertising creatives.\nReview all marketing materials before publication to ensure consistency and quality.\nBudget & Performance Management\nPrepare annual marketing budgets and monitor expenditure.\nMeasure campaign effectiveness through KPIs and ROI analysis.\nProduce regular marketing performance reports for Hotel Management and Regional Marketing.\nRecommend improvements based on campaign performance and market trends.\nLeadership & Team Development\nLead, motivate, coach, and develop the Marketing & PR team.\nEstablish departmental objectives and performance standards.\nConduct regular coaching, performance reviews, and development planning.\nFoster creativity, innovation, teamwork, and continuous learning.\n Education\nBachelor's Degree in Marketing, Communications, Public Relations, Digital Marketing, Hospitality Management, or related discipline.\nMaster's Degree is an advantage.\nExperience\nMinimum 5 years of marketing and public relations experience within an international luxury hotel, resort, or lifestyle hospitality brand.\nAt least 2 years in a management position.\nExperience with luxury, lifestyle, or all-inclusive resorts is highly desirable.\nPre-opening experience is a strong advantage.\n Your team and working environment:\nIn 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture\nNote: Customization may be included for any specific local or legislative requirements, such as work permits\nOur commitment to Diversity & Inclusion:\nWe are an inclusive company and our ambition is to attract, recruit and promote diverse 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