{"id":316475,"url":"https://alion.io/job/activate-interactive-marketing-and-communications-manager-ax26003","title":"Marketing and Communications Manager - AX26003","company":{"id":46780,"name":"Activate Interactive","domain":"activate.sg","url":"https://alion.io/company/activate-interactive-pte-ltd","size_band":"51-200","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":84,"open_postings":18,"ghost_share":0.056,"stale_share":0.444,"repost_share":0.111,"time_to_fill_p50_days":34,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":57000,"period":"year","method":"role_country_seniority_unknown","sample_n":148},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Gemini","optional":false},{"name":"Midjourney","optional":false},{"name":"Perplexity","optional":false},{"name":"YouTube","optional":false},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-07-29T00:00:00Z","employer_posted_date":"2026-07-29","last_verified_at":"2026-11-14T02:11:41Z","board_verified":true,"closed_at":null,"days_open":108,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":107},"description":"Actxa is a leading Singapore preventive health technology company creating smart-wearables and devices that help people understand their health and live well every day.\nOur products help individuals better understand their health, build healthier habits, and achieve meaningful health outcomes. As we continue to expand our consumer presence and strengthen our position as a trusted health and wellness brand, we are looking for an experienced Marketing & Communications Manager to lead our marketing efforts and accelerate consumer growth.\nPosition Summary\nThe Marketing & Communications Manager will lead Actxa’s consumer marketing, brand building, communications, and growth initiatives.\nThis role is responsible for driving awareness, customer acquisition, engagement, retention, and advocacy across Actxa’s portfolio of consumer products and services. The successful candidate will own the end-to-end consumer marketing strategy, from brand positioning and storytelling to performance marketing, content creation, community building, product launches, and customer lifecycle marketing.\nThis is a hands-on leadership role. The Marketing & Communications Manager will be responsible for developing marketing strategy and leading a small team, they are also expected to actively participate in campaign execution, content development, product launches, and growth initiatives, while working closely with Product, Commercial, Customer Success, and Leadership teams.\nWe are seeking a highly entrepreneurial marketer who combines strategic thinking with strong execution capabilities and a deep understanding of modern DTC growth marketing.\nKey Responsibilities\nConsumer Growth Strategy\nDevelop and execute Actxa’s consumer marketing strategy to drive brand growth, customer acquisition, engagement, retention, and advocacy.\nEstablish clear growth targets and marketing KPIs aligned with company objectives.\nIdentify opportunities to expand Actxa’s consumer market share and customer base.\nBuild scalable growth frameworks that support long-term business growth.\nBrand Building & Positioning\nOwn and evolve Actxa’s consumer brand strategy.\nStrengthen Actxa’s position as a trusted health, wellness, and preventive healthcare brand.\nDevelop compelling brand narratives that resonate with consumers across different demographics and life stages.\nEnsure consistent brand identity, messaging, and customer experience across all channels.\nPerformance Marketing & Customer Acquisition\nLead customer acquisition across digital channels including Meta, Google, TikTok, YouTube, marketplaces, affiliates, influencers, and emerging platforms.\nOptimize marketing funnels and customer journeys to maximize conversion and ROI.\nManage campaign planning, budgeting, attribution, testing, and performance analysis.\nDrive continuous experimentation to improve customer acquisition efficiency and growth.\nContent, Social Media & Community\nDevelop Actxa’s content strategy across social media, website, email, video, and other consumer touchpoints.\nBuild engaging content that educates, inspires, and converts consumers.\nGrow and manage Actxa’s online communities and social media presence.\nCreate campaigns that drive organic engagement, customer advocacy, and user-generated content.\nDevelop health and wellness storytelling initiatives that strengthen brand affinity.\nCRM, Retention & Lifecycle Marketing\nOwn customer engagement and retention strategies.\nDevelop lifecycle marketing programs including onboarding, activation, re-engagement, loyalty, and referral campaigns.\nImprove customer lifetime value through personalized marketing initiatives.\nLeverage customer data and behavioral insights to drive retention and repeat purchases.\nProduct Marketing\nPartner closely with Product and Commercial teams to develop product positioning, messaging, launch strategies, and go-to-market plans.\nLead consumer-facing product launches and feature announcements.\nDevelop compelling sales and marketing collateral.\nTranslate technical product capabilities into clear consumer benefits.\nCommunications & Public Relations\nLead consumer-facing communications and brand reputation initiatives.\nManage media engagement, influencer partnerships, KOL relationships, and thought leadership opportunities.\nSupport executive communications and corporate announcements where required.\nDevelop communication plans for major product launches and campaigns.\nInfluencer & Partnership Marketing\nDevelop strategic partnerships with health professionals, fitness communities, wellness organizations, creators, and influencers.\nBuild ambassador and advocacy programs that increase brand awareness and credibility.\nIdentify opportunities for co-marketing and community engagement initiatives.\nTeam Leadership\nLead, mentor, and develop the marketing team.\nManage external agencies, media partners, influencers, freelancers, and vendors.\nEstablish strong marketing processes, planning rhythms, and performance management frameworks.\nBuild a high-performing and data-driven marketing culture.\nAI-Powered Marketing & Digital Innovation\nDemonstrated experience leveraging AI tools to improve marketing productivity, creativity, customer engagement, and campaign performance.\nProficiency with AI-powered content creation, copywriting, design, video generation, and marketing automation platforms.\nExperience using tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Canva AI, Adobe Firefly, Synthesia, HeyGen, or equivalent AI solutions. \nRequirements\nQualifications\nBachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.\nExperience required\n6-8 years of marketing experience with at least 2 years in a leadership role.\nStrong track record in B2C, DTC, consumer technology, e-commerce, lifestyle, wellness, fitness, healthcare, or consumer products industries.\nDemonstrated success driving customer acquisition, revenue growth, and brand development.\nExperience managing performance marketing budgets and delivering measurable ROI.\nExperience leading integrated marketing campaigns across paid, owned, earned, and social channels.\nPreferred Experience\nExperience in health tech, digital health, wellness, fitness, wearables, or healthcare-related industries.\nExperience scaling a consumer brand regionally.\nExperience working in a high-growth startup, SME or scale-up environment.\nFamiliarity with subscription businesses, mobile apps, loyalty programs, or community-led growth models.\nSkills & Competencies\nGrowth Marketing\nStrong understanding of:\nPerformance marketing\nCustomer acquisition\nMarketing analytics\nConversion optimization\nCRM and lifecycle marketing\nMarketing automation\nBrand & Communications\nExceptional storytelling and communication skills.\nStrong copywriting and content development capabilities.\nAbility to translate complex health and technology concepts into compelling consumer messaging.\nAnalytics & Data\nStrong analytical mindset with experience using data to drive decision-making.\nExperience with Google Analytics, MetaAds Manager, CRM platforms, marketing automation tools, and reporting dashboards.\nAbility to measure and optimize marketing effectiveness across the funnel.\nLeadership\nExperience in team management and coaching.\nExperience in stakeholder management and cross-functional collaboration.\nAbility to balance strategic thinking with hands-on execution.","description_format":"text","description_chars":7397,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Government","Systems Integrators","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-09-05T16:12:26Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.227,"p_room":0.28,"age_days":106,"expected_fill_days":34,"reasons":["conf:4","stale_co","velocity","win:tail","crowd:"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/activate-interactive-marketing-and-communications-manager-ax26003","json_url":"https://alion.io/job/activate-interactive-marketing-and-communications-manager-ax26003.json","meta":{"generated_at":"2026-11-14T02:15:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2821,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":46780},"rest":"https://alion.io/mcp/rest/get_company?id=46780"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Factivate-interactive-marketing-and-communications-manager-ax26003"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Factivate-interactive-marketing-and-communications-manager-ax26003"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Factivate-interactive-marketing-and-communications-manager-ax26003"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/activate-interactive-marketing-and-communications-manager-ax26003\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Factivate-interactive-marketing-and-communications-manager-ax26003"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":316475}},{"tool":"search_jobs","arguments":{"company":"activate.sg","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":316475},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}