{"id":1171064,"url":"https://alion.io/job/activate-interactive-performance-marketing-executive-ax26007","title":"Performance Marketing Executive - AX26007","company":{"id":46780,"name":"Activate Interactive","domain":"activate.sg","url":"https://alion.io/company/activate-interactive-pte-ltd","size_band":"11-50","is_staffing_agency":true,"is_intermediary":false,"ats_vendor":"Workable","truth_index":{"grade":"A","score":87,"open_postings":13,"ghost_share":0,"stale_share":0.538,"repost_share":0,"time_to_fill_p50_days":36,"computed_at":"2026-09-24T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"ChatGPT","optional":false},{"name":"GA4","optional":false},{"name":"Perplexity","optional":false},{"name":"Google Ads","optional":true},{"name":"Meta Ads","optional":true},{"name":"TikTok Ads","optional":true}],"status":"live","first_seen_at":"2026-09-24T07:32:38Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-24T13:28:05Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Actxa is a Singapore-rooted smart wearable company on a mission to make better health accessible at scale through technology. Built on years of innovation in connected devices and smart living, Actxa has grown into a trusted companion supporting individuals across the region in taking control of their wellbeing.\nOur flagship product, the Actxa Core Smart Ring, features AI Glucose Scan, the world’s first clinically studied, non-invasive approach to glucose awareness, delivering a Normal or Elevated reading in just one minute through a ring designed for everyday wear.\nWe are looking for a Performance Marketing Executive to manage and optimize the performance funnel across paid media and organic discovery, while supporting our channel sales partners with marketing execution. You will run and optimize paid campaigns across Meta, Google and TikTok, drive organic visibility through SEO and Generative Engine Optimization (GEO), and support distributors and retail partners with the marketing tools they need to sell Actxa effectively. You will also help ensure that the Actxa Core Smart Ring and AI Glucose Scan are represented accurately and prominently wherever customers search, whether through a search engine or AI answer engine.\nThis is a hands-on, metrics-driven role suited to someone equally comfortable building a Meta Advantage+ campaign, briefing a retail partner's sales team, and investigating a drop in organic traffic following a Google algorithm update.\n Paid Media (Meta, Google, TikTok)\nPlan, launch and manage paid campaigns across Meta, Google (Search, Shopping, Performance Max) and TikTok, aligned with revenue and CAC/ROAS targets.\nWork within allocated budgets across channels and campaigns, reallocating spend toward the best-performing audiences, creatives and placements.\nBuild and maintain audience segmentation, retargeting and lookalike strategies across platforms.\nPartner with the creative team to brief, test and refine ad creative and copy, running structured A/B tests across hooks, formats and offers.\nMonitor pixel and conversion tracking, attribution and campaign health, and troubleshoot tracking issues as platforms evolve, including iOS/privacy changes, Meta CAPI and GA4.\n SEO & GEO\nManage on-site and off-site SEO, including keyword strategy, technical SEO health, on-page optimization and content recommendations to improve organic search traffic and rankings.\nDevelop and execute a Generative Engine Optimization (GEO) approach to help ensure Actxa's products, claims and content are accurately surfaced and cited by AI answer engines such as ChatGPT, Google AI Overviews and Perplexity.\nWork with the content team to structure product and educational content, including schema markup, clear claims and FAQ formatting, for both traditional search and AI-driven discovery.\nTrack organic and AI-referral visibility, keyword rankings and share of voice against competitors in the smart wearable and glucose-monitoring space.\nChannel Sales & Marketing Support\nAct as the marketing point of contact for distributors, resellers and retail channel partners, supporting their sales efforts with campaigns, assets and promotions.\nDevelop co-marketing materials, including sell sheets, in-store/POS collateral, digital banners and campaign toolkits, tailored to each channel partner's needs.\nPlan and execute joint promotional campaigns and trade activities with channel partners, aligned with regional launch and sales calendars.\nTrain and brief channel partner sales teams on product positioning, claims and key selling points for the Actxa Core Smart Ring and AI Glucose Scan.\nTrack channel partner performance and marketing ROI, and share insights to improve ongoing sell-through. \nReporting & Optimization\nBuild and maintain performance dashboards across paid and organic channels, reporting weekly and monthly on spend, ROAS, CAC, conversion rate and organic growth.\nTranslate performance data into clear, actionable recommendations for budget shifts, creative refreshes and campaign improvements.\nStay current on platform updates across Meta, Google and TikTok, including algorithm and policy changes, and adjust execution accordingly. \nRequirements\nDiploma or Degree in Marketing, Business, Communications, Digital Marketing or a related discipline.\nExperience in health tech, wearables, consumer electronics or FMCG is a plus. \n3-5 years of hands-on experience running paid media across Meta and Google Ads; TikTok Ads experience is strongly preferred.\nWorking knowledge of SEO fundamentals, including keyword research, technical SEO and on-page optimization, with familiarity with or a strong interest in GEO and AI search optimization.\nProficient in the use of generative AI tools to support campaign planning, content development, customer and market research, performance analysis, SEO/GEO, reporting and day-to-day marketing execution.\nExperience supporting channel sales or distributor and retail partners with marketing collateral and campaigns is a strong plus.\nComfortable working with GA4, Meta Ads Manager, Google Ads, TikTok Ads Manager and marketplace seller dashboards.\nStrong analytical skills, with the ability to interpret performance data, identify trends and turn insights into actions rather than simply reporting numbers.\nExcellent attention to detail, particularly when working with product claims and regulatory-sensitive content.\nA self-starter who can manage multiple channels and priorities independently in a fast-moving team.\nBenefits\nThe opportunity to help grow the performance and ecommerce engine behind a category-defining product: the world’s first clinically studied non-invasive AI Glucose Scan ring.\nA collaborative marketing team with direct exposure to regional growth strategy and channel partnerships.\nThe opportunity to experiment with emerging channels and AI-driven search and discovery ahead of much of the market.","description_format":"text","description_chars":5911,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Electronics","Consumer Goods"],"lifecycle":[{"event":"open","at":"2026-09-24T07:32:38Z"}],"liveness":{"score":52,"band":"ok","label":"Likely open","p_open":1,"p_active":0.516,"p_room":1,"age_days":0,"expected_fill_days":36,"reasons":["conf:0","agency","win:early"],"computed_at":"2026-09-24T13:54:02Z"},"pay":null,"html_url":"https://alion.io/job/activate-interactive-performance-marketing-executive-ax26007","json_url":"https://alion.io/job/activate-interactive-performance-marketing-executive-ax26007.json","meta":{"generated_at":"2026-09-24T13:54:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers"}}