{"id":332695,"url":"https://alion.io/job/addi-growth-manager-activation-consumer","title":"Growth Manager (Activation & Consumer)","company":{"id":9020,"name":"Addi","domain":"addi.com","url":"https://alion.io/company/addi","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":80,"open_postings":5,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":47,"computed_at":"2026-11-09T06:03:00Z"}},"role":"HR","role_family":"HR","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["CO"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":17500,"max_usd":45000,"period":"year","method":"role_country_seniority_unknown","sample_n":12},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Braze","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Databricks","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-08-31T14:55:47Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-11-09T17:19:03Z","board_verified":true,"closed_at":null,"days_open":70,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":70},"description":"About Addi\nWe are a leading financial platform, building the future of payments, shopping, and banking-a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.\nWith a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.\nOur mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing-we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.\nBut what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live byour values every day.\n\nAbout the Role\nThis is where you come in. Below, you’ll find what this role is all about-the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.\nWhat’s the mission you’ll drive\nDesign, test, and scale merchant lifecycle strategies that increase activation velocity, reduce early churn, and maximize merchant Net Revenue Retention (NRR). This role will own the full engagement journey-from onboarding to reactivation-using behavioral data, experimentation, and tailored communication to ensure merchants get value fast, stay active, and grow with Addi.\nWhat you will do\nMove the activation rate by diagnosing where the post-approval funnel leaks, sizing each leak, and shipping against the largest ones every sprint.\n\nDeliver the activation portfolio's full incremental GMV plan. Close that variance within two quarters and hold the number in every quarter after.\n\nRebuild the first 30 days after approval as an automated multi-channel journey in Braze (push, WhatsApp, email, in-app) that moves a newly approved user to first purchase without manual campaign work, with a measured incremental lift over the current experience.\n\nRun a weekly experiment cadence with clean incrementality reads across the active portfolio: at least one test live per week, holdout groups on everything that matters, and a monthly readout that separates real lift from noise and states what to scale, adjust, or stop.\n\nWhat we’re looking for\nOwns a number and drives it \nHas personally owned a funnel or lifecycle metric, can state its starting value, its ending value, and the specific interventions that moved it.\n\nPrioritizes by size of prize rather than by ease or by what is already in flight. Kills work that is not paying.\n\nTakes a position on what to do next and defends it with data.\n\nDesigns lifecycle journeys end to end \nHas built automated, multi-channel customer journeys in Braze or a comparable Tier-1 CRM: onboarding, activation, and early retention.\n\nUnderstands multi-channel orchestration across push, WhatsApp, email, and in-app, including frequency capping and fatigue management.\n\nKnows the difference between a friction problem and an intent problem, and treats them differently.\n\nCan launch a campaign directly from a brief when Marketing Operations is at capacity, without needing supervision.\n\nWorks with data independently \nWrites SQL without help: joins, aggregations, window functions, and cohort construction against a warehouse (Databricks, Snowflake, BigQuery, or comparable).\n\nBuilds and monitors activation cohorts and retention curves. Reads a funnel and identifies the drop-off that matters.\n\nUses data to tell a story that leads to a decision, not to fill a slide.\n\nUnderstands incrementality and business impact \nDesigns tests with holdouts and knows why. Separates incremental lift from what would have happened anyway.\n\nRuns ROI analysis on campaigns and incentives: cost per incremental user, payback, and return by segment.\n\nConnects every decision to GMV and to unit economics.\n\nManages and develops people \nHas managed at least one direct report, or has clear evidence of leading a workstream and growing the people on it without formal authority.\n\nSets expectations in advance, gives feedback continuously, and does not use a formal process as a substitute for a conversation that should have happened earlier.\n\nInfluences Product and Brand without authority \nHas won prioritization from a product team by building the case, not by escalating.\n\nKeeps Brand, Operations, Product, and business-unit teams aligned on scope, timelines, and dependencies from kickoff to launch.\n\nEscalates rarely, and always with a recommendation attached rather than a problem.\n\nUses AI tools to work faster and better \nBuilds reusable workflows, playbooks, or automations that other people adopt, not just personal prompting.\n\nUses Claude, ChatGPT, or comparable tools as a daily working layer for analysis, briefs, segmentation logic, and reporting.\n\nIdentifies where AI removes meaningful work from the team's week and implements it without being asked. Does not use AI as a substitute for thinking.\n\nWhy join us?\nWork on a problem that truly matters - We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.\n\nBe part of something big from the ground up - This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee-you’ll be an owner\n\nUnparalleled growth opportunity - The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.\n\nJoin a world-class team - Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it-and we want you to be a part of it.\n\nCompetitive compensation & meaningful ownership - We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.\n\nHow the hiring process looks like\nWe believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:\nStep 1: People Interview (30 min) A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.\n\nStep 2: Initial Interview (45 min) A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.\n\nStep 3: Analytical and AI Nativeness Interview (60 min) . A hands-on session designed to assess your analytical thinking and how you work with AI in your day-to-day. We'll explore your SQL skills through a live exercise, your ability to build clean segmentation logic, and how you approach ROI and incrementality analysis.\n\nStep 4: Lifecycle and MarTech Deep Dive (45min) You'll walk through designing a customer journey and discuss how you'd orchestrate it across channels, along with how you collaborate with Marketing Operations and ensure quality before launch.\n\nStep 5: Case Study (3-5 Days) You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.\n\nStep 6: Co-Founder Interview If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.\n\nWe value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.","description_format":"text","description_chars":8918,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[{"name":"Colombia","iso":"CO","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Buy Now, Pay Later"],"lifecycle":[{"event":"open","at":"2026-09-05T17:31:36Z"}],"visa":[],"liveness":{"score":28,"band":"fade","label":"Fading","p_open":1,"p_active":0.648,"p_room":0.44,"age_days":69,"expected_fill_days":47,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/addi-growth-manager-activation-consumer","json_url":"https://alion.io/job/addi-growth-manager-activation-consumer.json","meta":{"generated_at":"2026-11-09T17:22:12Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":874,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9020},"rest":"https://alion.io/mcp/rest/get_company?id=9020"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faddi-growth-manager-activation-consumer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faddi-growth-manager-activation-consumer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faddi-growth-manager-activation-consumer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/addi-growth-manager-activation-consumer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faddi-growth-manager-activation-consumer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":332695}},{"tool":"search_jobs","arguments":{"company":"addi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":332695},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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