Area Sales Manager

ADI Global Distribution is the leading global wholesale distributor of electronic security, AV and low-voltage products. For over 25 years, ADI has supported installers, integrators and trade professionals with industry-leading solutions and exceptional service. With 200+ locations across 17 countries, ADI continues to expand its footprint, scale and reputation within the security and low-voltage distribution market.

We are now seeking a high-performing Area Sales Manager to retain, grow and win B2B customers across Greater Manchester, with additional coverage across Belfast and surrounding areas.

This role is ideal for a Field Sales Manager, Territory Manager, Area Sales Executive, Business Development Manager, or B2B Account Manager, particularly from Electronic Security, Electrical Wholesale, Trade Distribution, AV, Fire & CCTV, or closely related sectors.

JOB DUTIES

Customer Relationship Management

• Manage, retain and grow revenue across a defined field sales territory covering Greater Manchester and Belfast.
• Build strong, long-term relationships with security installers, systems integrators, electrical contractors and trade partners.
• Act as the trusted advisor and primary point of contact for assigned customer accounts.
• Maintain regular face-to-face customer visits to drive satisfaction, loyalty and account growth.

New Business Development

• Identify, prospect and onboard new B2B customers
• Win business from competitors by clearly communicating ADI’s value proposition, service model and extensive product range.
• Increase share of wallet within existing accounts through consultative, solution-focused selling.
• Drive sustainable territory growth by uncovering new projects, installers and regional opportunities.

Sales Execution & Campaign Management

• Plan, lead and execute supplier-led and branch-supported sales campaigns.
• Convert campaign activity into qualified pipeline and measurable revenue growth.
• Maintain accurate opportunity tracking, forecasts and reporting via CRM.
• Deliver consistent performance against sales targets, KPIs and growth plans.

Events & Market Engagement

• Attend and support trade counters, supplier roadshows, exhibitions, installer days and industry events .
• Deliver product demonstrations and technical presentations to customers and prospective partners.
• Represent ADI as a trusted local expert in security, AV and low-voltage technologies.

Product & Market Knowledge

• Develop in-depth knowledge of ADI product portfolios, solutions and services.
• Stay informed on market trends, competitor activity and emerging technologies.
• Participate in technical, sales and product training to support professional growth.
• Provide forecasting and demand insight to support Sales Inventory Operations Planning (SIOP).

YOU MUST HAVE

• Proven experience in field sales, territory management or B2B account management.
• Experience within electronic security, electrical wholesale, AV, fire, CCTV or trade distribution.
• Strong communication, negotiation and relationship-building skills.
• A proactive, well-organised approach with the ability to manage your territory autonomously.
• Confidence working in a target-driven, customer-facing environment.
• Full UK driving licence and flexibility to travel across Greater Manchester alongside Belfast.

WE VALUE

• Solid understanding of sales fundamentals, pipeline management and account development.
• Ability to influence customers and internal stakeholders at all levels.
• Strong commercial mindset, including pricing, margin and deal structuring.
• Confident negotiator with strong closing and customer engagement skills.
• Initiative, resilience and a solution-oriented approach.

WHAT’S IN IT FOR YOU

• Competitive base salary plus car allowance or company car.
• Attractive commission and market-leading sales incentive scheme.
• Opportunity to build a long-term career within a global, industry-leading organisation.
• Comprehensive product, technical and sales training.
• Supportive, collaborative culture focused on performance, innovation and customer excellence.