{"id":3160835,"url":"https://alion.io/job/adidas-sr-manager-brand-comms-running","title":"Sr. Manager Brand Comms Running","company":{"id":40940,"name":"Adidas","domain":"adidas.com","url":"https://alion.io/company/adidas","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":6,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mexico City, Mexico"],"countries":["MX"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":33000,"max_usd":75000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":994},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-23T16:05:05Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-26T23:49:34Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Purpose & Overall Relevance for the Organization:\nResponsible for planning, organizing, and driving the effective implementation of the communication strategy and key campaigns of the Business Unit, with a consumer-driven mindset and local relevance, with focus on building credibility and to drive sales.\nEnsure the seasonal activation execution across all Marketing channels is consistent with pre-season and in season organization and direction.\nKey Responsibilities:\nDrive the annual and seasonal Running activation plan, translating Global, Regional and Market priorities into locally relevant campaigns, brand moments and omnichannel activations that contribute to Brand and Business KPIs.\nDefine and drive the Running category strategy in line with Global and Regional direction, ensuring alignment with Market priorities and the overall country Brand strategy.\nLead the localization and development of Running campaigns and content, ensuring Global concepts are translated into culturally relevant consumer experiences across key touchpoints while maintaining consistency with adidas Brand standards.\nLead and manage internal and external creative resources, including agency partners, from briefing through execution, ensuring strong creative output, effective ways of working and delivery against agreed timelines and objectives.\nEnsure alignment with key internal stakeholders, including CTC, Sports Marketing, Culture Marketing, Newsroom, Omnichannel, Digital and Regional teams, fostering a consolidated approach to deliver against Running strategic priorities.\nManage marketing working marketing budget in line with strategic priorities, ensuring effective allocation, tracking and optimization of investment across campaigns, activations and key brand moments.\nIdentify and develop strategic partnerships with athletes, communities, creators and external partners that strengthen Running relevance, create new consumer opportunities and support long-term brand and business growth.\nMonitor campaign and activation performance against Brand and Business KPIs, developing post-campaign learnings and actionable recommendations to continuously improve effectiveness and inform future planning.\nKey Relationships:\nLocal SPOMA Team\nLocal Newsroom Team\nLocal CTC Team\nLocal CuMa Team\nLocal Omnichannel Team\nLAM BU teams\nNewsroom LAM\nGlobal BU of Running team\nGlobal Running Communication team\nExternal Agencies (marketing, media PR, events, content production) \nKnowledge Skills and Abilities:\nBroad and deep knowledge of Brand Marketing and the Running category, combining strategic thinking with strong executional experience.\nProven experience managing MWB and allocating marketing investment against strategic priorities.\nDeep knowledge and passion for Running, including product, athletes, communities, events and the broader Running culture.\nSolid understanding of the marketing mix, consumer behavior and how digital, communities and consumer engagement can drive brand and business impact.\nExperience developing innovative strategies and locally relevant consumer activations.\nDemonstrated ability to manage agency partners and influence cross-functional teams without direct management responsibility.\nExcellent project management, planning and presentation skills, with the ability to manage multiple priorities in a fast-paced environment.\nGood understanding of the LAM sporting goods industry, Running consumer landscape and relevant retail and omnichannel environments.\nRequisite Education and Experience / Minimum Qualifications:\n5 years of experience\nBA in marketing, advertising or related field required, MBA is a plus\nMinimum of five years of marketing experience in the related field of brand communications\nFluent in Spanish & English.","description_format":"text","description_chars":3764,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Footwear","Apparel & Fashion Brands","Sportswear & Activewear"],"lifecycle":[{"event":"open","at":"2026-10-23T16:05:05Z"}],"visa":[],"liveness":{"score":80,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.89,"p_room":0.9,"age_days":2,"expected_fill_days":6,"reasons":["conf:36","velocity","win:mid","comp:brand"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/adidas-sr-manager-brand-comms-running","json_url":"https://alion.io/job/adidas-sr-manager-brand-comms-running.json","meta":{"generated_at":"2026-10-27T04:11:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3657,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":40940},"rest":"https://alion.io/mcp/rest/get_company?id=40940"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fadidas-sr-manager-brand-comms-running"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fadidas-sr-manager-brand-comms-running"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fadidas-sr-manager-brand-comms-running"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/adidas-sr-manager-brand-comms-running\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fadidas-sr-manager-brand-comms-running"}]}