Content Marketing Manager

Role Overview

• As a Content Marketing Manager, you will own Adit’s content strategy across multiple channels, with a strong focus on B2B SaaS, Healthcare Technology, Dental, and Practice Management.
• You will work closely with the CMO, Product Marketing, Sales, SEO, Design, and Product teams to translate complex SaaS and healthcare concepts into compelling, useful, and conversion-focused content.

Job Requirement

• 5-7 years in content marketing or copywriting
• Strong writing portfolio across blog, email, social, and web
• Comfortable working from SEO briefs and content calendars
• Experience with a CMS (WordPress, Webflow, or similar)

Expectations

• Own the content calendar and publishing cadence for assigned channels to keep output consistent and on schedule
• Write and edit high-quality copy aligned to brand voice, spanning emails, blogs, thought leadership, articles, testimonials, and more
• Collaborate with the design team to maximize content performance through strong visual-copy pairing
• Repurpose long-form content into multiple formats across channels to extend reach and value
• Track content performance and iterate based on engagement data to continuously improve results
• Manage freelance writers or contributors where needed to scale content output
• Ensure all published content meets brand and editorial standards before it goes live
• Partner with the Organic Marketing and paid marketing teams on keyword-driven briefs to align messaging
• Support campaign launches with timely content deliverables to keep launches on track
• Maintain an organized content archive and style guide for consistency across the team
• Understand the basics of campaign analytics to inform smarter content decisions