{"id":3388831,"url":"https://alion.io/job/adnoc-marketing-manager-lubes","title":"Marketing Manager (Lubes)","company":{"id":66980,"name":"ADNOC","domain":"adnoc.ae","url":"https://alion.io/company/adnoc","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":99,"open_postings":4,"ghost_share":0,"stale_share":0.25,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abu Dhabi, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":36000,"max_usd":85000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-28T09:09:41Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-31T14:10:12Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"JOB PURPOSE:\nThe Marketing Manager (Lubricants) is responsible for delivering marketing initiatives that support growth, brand\nequity, and commercial performance of the Lubricants portfolio across retail and commercial channels. The role\nfocuses on executing approved marketing strategies, strengthening product positioning, enhancing customer\nvalue propositions, and delivering campaigns that drive penetration, volume, and customer loyalty.\nReporting into the Team Leader, the role works closely with Sales, Retail Operations, Commercial teams, and\nagency partners to ensure marketing activities are operationally aligned with business objectives. The position\nsupports decision-making by preparing insights, performance updates, and recommendations, and may present\nfindings and campaign results to VP-level stakeholders within defined forums.\nKEY ACCOUNTABILITIES\nLubes Marketing Strategy Execution\nExecute approved marketing strategies for the Lubricants portfolio across retail and commercial segments, in line with overall marketing and business direction.\nTranslate Lubes business priorities into structured annual plans and campaign briefs with clear targets and deliverables.\nIdentify and implement growth actions to increase penetration, purchase frequency, and customer lifetime value within defined scope.\nSupport volume growth, premiumization, and product mix objectives through targeted and execution-focused marketing initiatives.\nEnsure Lubes marketing activities remain aligned with broader retail, commercial, and brand strategies.\nBrand & Product Value Proposition Delivery\nExecute customer value propositions for Lubricants based on consumer insights, vehicle needs, and usage behavior.\nEnsure consistent application of brand guidelines, product messaging, and positioning across all Lubes communications.\nTranslate technical product features into clear, customer-relevant benefits and marketing narratives.\nSupport product differentiation through effective articulation of benefits, reasons-to-believe, and quality credentials.\nApply a customer-centric, performance-driven mindset across all Lubes marketing initiatives.\nCampaign Planning & Delivery\nPlan and deliver Lubes marketing campaigns across digital, in-store, trade, CRM, and traditional channels.\nCoordinate closely with Retail, Sales, and Operations teams to ensure campaigns are operationally feasible and effectively implemented.\nSupport full-funnel campaign execution from awareness to conversion and repeat purchase.\nAssist in the development and rollout of promotional mechanics, offers, and trade activations.\nEnsure campaigns are delivered on time, within budget, and in line with agreed quality standards.\nPerformance Analysis & Optimization\nTrack and analyze campaign performance, sales uplift, and customer response against defined KPIs.\nPrepare insights, reports, and recommendations to support optimization of marketing effectiveness and ROI.\nDevelop performance dashboards and summaries for review with the Team Leader and VP-level stakeholders.\nLeverage customer data, research, and analytics to refine targeting, messaging, and channel mix.\nConduct post-campaign evaluations and incorporate learnings into future execution.\nStakeholder & Agency Coordination\nCollaborate with internal stakeholders including Sales, Retail Operations, Commercial, Digital, and CRM teams to ensure aligned execution.\nAct as the day-to-day marketing contact for Lubes-related initiatives within assigned scope.\nCoordinate with creative, media, and digital agencies to deliver campaigns in line with briefs and timelines.\nMonitor agency outputs to ensure alignment with objectives, budgets, and brand standards.\nEscalate risks, issues, and recommendations to the Team Leader as required.\nBudget & Governance Support\nManage allocated Lubes marketing budgets within approved limits and governance frameworks.\nTracks spend against performance outcomes to support efficient investment decisions.\nEnsure compliance with internal marketing, procurement, and financial policies.\nSupport forecasting and budget planning activities for Lubes marketing initiatives.\nApply disciplined planning, execution, and reporting across all marketing activities.\nQUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:\nMinimum Qualification\nBachelor’s degree in marketing, Business Administration, or a related discipline\nMinimum Experience & Knowledge & Skills\n8 years of marketing experience with a strong focus on campaign management and execution\nExperience in retail, services, FMCG, or consumer-focused industries\nProven ability to manage integrated marketing campaigns across multiple channels\nExperience working with agencies and cross-functional internal teams\nStrong commercial and customer-centric mindset\nAbility to translate insights into actionable marketing initiatives\nAnalytical skills with experience in performance tracking and optimization\nStrong planning, execution, and follow-through capabilities\nEffective communication and stakeholder management skills\nCreative thinking with a focus on practical execution and results","description_format":"text","description_chars":5090,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fossil Fuels","Oil & 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