{"id":4160594,"url":"https://alion.io/job/adnoc-marketing-strategy-manager-oasis","title":"Marketing & Strategy Manager (Oasis)","company":{"id":66980,"name":"ADNOC","domain":"adnoc.ae","url":"https://alion.io/company/adnoc","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":88,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abu Dhabi, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-12T12:20:18Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-12T12:20:18Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"1. JOB PURPOSE\nMarketing & Strategy Manager (Oasis) is responsible for leading the planning and execution of marketing and strategy initiatives for the Oasis convenience retail portfolio, with a strong focus on Food & Beverage (F&B). The role owns the delivery of customer value propositions, campaign strategy, and in-market execution across channels and the retail network, ensuring alignment with agreed commercial and marketing objectives. Reporting into the Marketing Manager, the role partners closely with commercial, operations, and senior marketing stakeholders, and regularly presents insights, plans, and performance updates to VP-level stakeholders. The position requires strong functional expertise, structured problem-solving, and execution leadership to drive customer growth, conversion, and sustained portfolio performance.\n2. KEY ACCOUNTABILITIES\nOasis Marketing Strategy & Portfolio Delivery\nLead the delivery of the Oasis marketing strategy across F&B and non-fuel retail in line with approved corporate and retail growth priorities.\nTranslate agreed business objectives into clear marketing priorities, annual plans, and execution roadmaps for the Oasis portfolio.\nOwn the operationalization of customer-centric marketing strategies across campaigns, promotions, and retail activations.\nEnsure consistency of brand positioning, messaging, and customer value proposition across all Oasis touchpoints.\nProvide structured marketing input into category, pricing, and promotional planning in collaboration with commercial teams.\nConsumer Value Proposition & Brand Activation\nLead the evolution and execution of the Oasis consumer value proposition, informed by customer insights, market trends, and performance data.\nDevelop compelling campaign propositions, narratives, and reasons-to-believe that resonate with target customers.\nEnsure brand strategies are effectively translated into impactful in-market activations and communications.\nCoordinate creative development to ensure alignment across formats, channels, and retail environments.\nSafeguard brand integrity while enabling localized and trade-led activations within approved\nframeworks.\nMarketing Campaign Planning & Execution Oversight\nOwn the planning and coordination of the Oasis marketing and trade marketing calendar.\nLead execution oversight of F&B trade marketing initiatives and major brand campaigns across the retail network.\nEnsure campaigns are delivered on time, within budget, and to agreed quality and brand standards.\nProvide clear direction to internal teams and agencies to enable execution excellence.\nIdentify execution risks and escalate or intervene as required to protect performance and timelines.\nPerformance Management, Insights & Optimization\nDefine campaign-level KPIs aligned to customer growth, conversion, and revenue objectives.\nReview campaign performance, media effectiveness, and in-market results to assess impact and ROI.\nTranslate data, insights, and learnings into clear recommendations and optimization actions.\nEmbed performance learnings into future campaign planning and execution standards.\nPromote a data-led, evidence-based approach across Oasis marketing activities.\nStakeholder Engagement & Cross-Functional Collaboration\nAct as the primary marketing interface for Oasis commercial, merchandising, and operations teams.\nEngage with VP-level stakeholders through structured updates, presentations, and recommendations.\nAlign cross-functional stakeholders around execution priorities, timelines, and campaign objectives.\nLead day-to-day agency collaboration across creative, media, and production partners.\nEnsure clear communication, feedback, and performance expectations with internal and external partners.\nTeam Leadership & Capability Contribution\nProvide day-to-day guidance and direction to marketing specialists supporting Oasis initiatives.\nAllocate work, set priorities, and ensure clarity of roles, timelines, and deliverables.\nSupport capability building through coaching, feedback, and structured knowledge sharing.\nPromote accountability, collaboration, and continuous improvement within the team.\nContribute to a strong “one-team” culture across marketing and retail functions.\n3. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:\nMinimum Qualification\nBachelor’s degree in marketing, Business Administration, or a related discipline.\nMinimum Experience & Knowledge & Skills\n8 years of experience in marketing execution, trade marketing, or retail/FMCG marketing.\nProven experience managing multi-channel campaigns within a retail or convenience environment.\nStrong experience working with agencies, vendors, and cross-functional teams.\nStrong campaign execution and project management capabilities.\nAnalytical mindset with experience in campaign measurement and reporting.\nExcellent stakeholder management and coordination skills.\nHigh attention to detail with the ability to manage multiple initiatives simultaneously.","description_format":"text","description_chars":4956,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fossil Fuels","Oil & Gas"],"lifecycle":[{"event":"open","at":"2026-11-12T12:20:18Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":14,"reasons":["conf:2","win:early"],"computed_at":"2026-11-12T14:29:16Z"},"pay":null,"html_url":"https://alion.io/job/adnoc-marketing-strategy-manager-oasis","json_url":"https://alion.io/job/adnoc-marketing-strategy-manager-oasis.json","meta":{"generated_at":"2026-11-12T14:29:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30118,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":66980},"rest":"https://alion.io/mcp/rest/get_company?id=66980"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fadnoc-marketing-strategy-manager-oasis"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fadnoc-marketing-strategy-manager-oasis"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fadnoc-marketing-strategy-manager-oasis"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/adnoc-marketing-strategy-manager-oasis\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fadnoc-marketing-strategy-manager-oasis"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4160594}},{"tool":"search_jobs","arguments":{"company":"adnoc.ae","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4160594},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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