{"id":3668169,"url":"https://alion.io/job/adnoc-team-leadercrm-campaigns","title":"Team Leader,CRM & Campaigns","company":{"id":66980,"name":"ADNOC","domain":"adnoc.ae","url":"https://alion.io/company/adnoc","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":97,"open_postings":3,"ghost_share":0,"stale_share":0.333,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Leadership","role_family":"Leadership","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Abu Dhabi, United Arab Emirates"],"countries":["AE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-03T07:51:06Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-06T13:49:32Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"JOB PURPOSE\nThe role is responsible for leading and optimizing customer relationship management (CRM) initiatives and campaign operations. This role involves overseeing CRM strategies, managing marketing automation tools, ensuring seamless execution of customer engagement campaigns, and analyzing performance metrics to enhance customer retention and lifetime value. The ideal candidate will have a data-driven mindset and a strong understanding of CRM best practices, segmentation, personalization, and automation workflows.\nKEY ACCOUNTABILITIES\nJob Specific Accountabilities\nCRM Strategy & Execution:\nDesign and execute CRM and loyalty campaigns across email, SMS, push notifications, social media and other channels to drive customer retention and engagement.\n\nImplement automation workflows, segmentation strategies, and targeted marketing campaigns.\n\nEnsure data accuracy and hygiene within the CRM platform to optimize customer interactions.\n\nPrepare and execute annual CRM calendar for revenue generating and affinity building campaigns.\n\nCustomer lifecycle-based marketing, customer journeys, campaigns / promotions, retail visibility, loyalty platform administration & rewards offerings.\n\nTrack CRM global best practices for implementation at ADD.\n\nRegularly identify new use cases for hyper-personalized customer targeting and work closely with Salesforce & Digital team to deliver the same.\n\nCampaign Operations & Management:\nPlan, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other digital platforms.\n\nCollaborate with creative and content teams to develop compelling marketing materials.\n\nMonitor campaign performance and adjust strategies to maximize effectiveness.\n\nLead Systems / Platform administrator for the entire Salesforce CRM Marketing stack and other supporting technology.\n\nUtilize all the CRM tools for effective customer interaction management.\n\nUse data insights to create hyper-personalized customer journeys and experiences.\n\nDevelop Campaign business cases and ROI indicators to support campaign approvals & post campaign performance wash up.\n\nManage the campaign CRM budget and key metrics such as open, clicks, conversions and campaign ROI.\n\nData Analysis & Reporting:\nAnalyse campaign performance and modify the campaign flow and marketing journeys to optimize and improve the outcomes.\n\nTrack and analyze key CRM and campaign performance metrics, including open rates, click-through rates, conversion rates, and customer lifetime value.\n\nProvide actionable insights and recommendations to improve campaign performance.\n\nGenerate regular reports and dashboards for stakeholders.\n\nCustomer Segmentation & Personalization:\nDevelop and refine audience segmentation strategies to enhance personalization efforts.\n\nLeverage data analytics and AI-driven insights to deliver tailored experiences.\n\nOptimize customer journeys and lifecycle marketing initiatives.\n\nCross-Functional Collaboration & Team Mentoring:\nCollaborate with internal and external stakeholders to ensure alignment of campaign objectives, timelines and deliverables.\n\nWork closely with sales, customer service, and product teams to align CRM efforts with business objectives.\n\nPartner with technology teams to enhance CRM system capabilities and integrations.\n\nEnsure compliance with data privacy regulations and industry standards.\n\nMentor the team of CRM Specialists for effective performance and to keep them educated with the latest trends in Marketing Technologies.\n\nQUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS\nMinimum Qualification\nBachelors / Master’s in Marketing/Science/Business Administration\n\nMinimum Experience & Knowledge & Skills\n10 years of experience in Marketing CRM\n\nStrong strategic thinking, analytical, and problem-solving skills.\n\nGood communication and interpersonal skills.\n\nAbility to thrive in a dynamic and fast-paced environment.\n\nStrong data understanding, Logical thinker, analytically sound, Creative thinker, strong commercial acumen\n\nProficient and Hands-on experience on Salesforce Marketing CRM (SFMC and full suite of Salesforce marketing CRM products) & integrated marcomm tech stack, Mobile app UI/UX\n\nExperience in loyalty program management / loyalty CRM will be an advantage\n\nLoyalty experience should cover areas of programme set up and design including strategy, creative and operational understanding, and expertise on campaign communication\n\nFluent in English and Arabic would be desired.","description_format":"text","description_chars":4478,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Arabic","level":"Advanced (C1)","optional":false},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fossil Fuels","Oil & Gas"],"lifecycle":[{"event":"open","at":"2026-11-03T07:51:06Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring 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