{"id":365400,"url":"https://alion.io/job/adobe-head-of-copy-adobe-creative","title":"Head of Copy, Adobe Creative","company":{"id":26,"name":"Adobe","domain":"adobe.com","url":"https://alion.io/company/adobe","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":90,"open_postings":31,"ghost_share":0,"stale_share":0.419,"repost_share":0,"time_to_fill_p50_days":58,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Early Careers","role_family":"Early Careers","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States","New York, United States","Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":128100,"max":289900,"currency":"USD","period":"year","gross":null,"usd_annual":289900},"salary_estimate":null,"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-09-02T00:00:00Z","employer_posted_date":"2026-09-18","last_verified_at":"2026-10-29T22:54:48Z","board_verified":true,"closed_at":null,"days_open":58,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":58},"description":"Our Company\nEmpowering everyone to create.\nAdobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences.\nWe are looking for curious, ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process.\nAdobe is amplifying human ingenuity with AI.\nOur Team\nAdobe Creative is Adobe’s in-house brand-creative engine, developing the ideas, campaigns, and assets that power Adobe’s brand and business. We are part of the broader Content & Creative (“C&C”) organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe’s real-world moments; and shared service teams spanning Video, Talent, Partnerships, and Production.\nTogether, C&C commissions and produces work while equipping teams across Adobe’s Global Marketing Organization and the company to create, adapt, and distribute high-quality work with greater speed and consistency.\nThe Opportunity\nAdobe makes the tools the world uses to create. Our own writing and storytelling should set the standard for what those tools make possible. Adobe Creative is looking for a visionaryHead of Copy to define the copywriting and narrative standard for Adobe Creative’s campaign and creative work, and to build the copywriting practice, teams and culture that bring that voice to life. You will lead language and narrative across Adobe Creative’s output, from campaign platforms and multi-platform storytelling to digital experiences, product narratives, brand films, and live moments.\nThis is not simply a role responsible for reviewing copy ormaintainingtone of voice. You will build a world-class internal copywriting practice designed for how brands communicate today: a versatile team able to move from hero campaign spots to scalable copy systems across audiences, channels, and markets.\nWorking upstream, you willestablishthe verbal principles, frameworks, and working practices that help Adobe Creative find stronger stories and language earlier in the process. You will translate them into tools, systems, and AI-enabled workflows that can also create leverage beyond Adobe Creative through shared guidance,consultationand collaboration with teams across C&C, Adobe, and our agency partners.\nThe Head of Copy drives Adobe’s identity architecture and core brand system. You own the copywriting practice and creative writing standard across Adobe Creative’s work, partnering closely with Brand on how Adobe’s verbal identity is expressed through campaigns and creative.\nYou are a writer first. You still find the line, rewrite the script, and shape the story. Your authority comes from your creative judgment, your cultural intelligence, and your ability to make writing better.\nWhat You'll Do\nSet the Standard and Build the Practice\nDefine and hold the copywriting and narrative standard across Adobe Creative.\n\nEstablish a clear point of view on world-class copywriting in the age of AI.\n\nBuild shared principles for narrative, scripts,headlinesand platform-native language, partnering with Brand on voice and naming.\n\nEnsure Adobe's voice feels connected andrecognizablyAdobe without becoming corporate,repetitiveor predictable.\n\nBuild frameworks, tools, and working practices that involve copywriters from the start rather than at the end.\n\nPartner with internal teams to document and encode craft into systems that support speed and scale.\n\nLead Writing Across the Work\nLead copywriting and narrative from early creative development through final execution.\n\nShape Adobe's most visible global campaigns, product launches, and high-velocity work from Adobe Creative.\n\nPartner with the Head of Campaigns to create campaign platforms, headlines, scripts, and integrated language systems.\n\nPartner with the Head of Design to develop visual and verbal expressions as one connected creative system.\n\nPartner with the Head of Brand to translate Adobe’s verbal identity, naming principles, nomenclature, and tone of voice into distinctive creative expression across Adobe Creative’s work.\n\nEnsure strong ideas can move across channels,formatsand audiences without losing their clarity,humanityor impact.\n\nDirect agency copywriters, brand film screenwriters, and specialist collaborators from a clear internal Adobe point of view.\n\nHold externally produced copywriting commissioned by Adobe Creative to the same standard as internal creative.\n\nBuild a World-Class Writing Community\nBuild and lead a multidisciplinary team of campaign, brand, and multi-platform copywriters.\n\nBuild a strong leadership bench and clear pathways for copywriters to grow into creative direction and leadership roles.\n\nRecruit exceptional copywriters with diverse perspectives, distinctive voices, and strong creative judgment.\n\nCreate a culture of direct feedback,high standards, experimentation, generosity, and continuous learning.\n\nKeep senior writing leaders close to the work and protect meaningful time for writing.\n\nUse flexible copywriters’ rooms within Adobe Creative for major campaigns and priority creative opportunities, bringing in partners from across C&C,Productand other teams when useful.\n\nBuild relationships with writers across the organization, so language, tools, and creative learning are shared.\n\nAdvance AI-Native Writing\nDefine Adobe Creative's point of view on how AI changes writing, editing, authorship and creative development.\n\nBuild AI-native workflows that expand creative exploration without reducing writing to generated volume.\n\nEstablish principles for evaluating AI-assisted writing through originality, accuracy, voice, intention, and cultural intelligence.\n\nDefine where AI can support scale and where human authorship and creative judgment remain essential.\n\nPartner with Product as a creative customer zero, testing emerging language capabilities through real work.\n\nEnsure teams understand responsible AI, provenance, creatorrightsand Content Credentials.\n\nRepresent Writing Across Adobe\nRepresent Adobe Creative’s copywriting, voice, and narrative in executive and cross-functional forums.\n\nTranslate narrative and language decisions into clear, actionable choices.\n\nAdvocate for Adobe Creative’s writers to be involved earlier in brand,productand creative development.\n\nConnect exceptional copywriting to audience understanding, emotional impact, branddistinctionand business value.\n\nPresent work with clarity, confidence, and conviction.\n\nWhat You Need to Succeed\n15+ years of experience in copywriting, narrative, or multidisciplinary creative leadership.\n\nA world-class portfolio spanning campaigns, multi-platform copywriting, brand voice, product storytelling, and experiences.\n\nSignificant experienceas an Executive Creative Director, Global Head of Copy, Creative Director, Head Writer or equivalent.\n\nMeaningful industry recognition through Cannes Lions, D&AD, The One Show, Clios or equivalent.\n\nA track recordof building language and narratives for iconic global brands.\n\nExperience building and leading writing teams, not simply reviewing copy.\n\nExperience creating writers' rooms or collaborative writing models.\n\nExceptional creative judgment and the ability to explain clearly why writing succeeds or falls short.\n\nThe ability to move confidently between a headline, a script, a multi-platform response, a product story, and a verbal system.\n\nExperience developing brand voice, naming, nomenclature, and narrative frameworks.\n\nExperience directing agencies, campaign screenwriters, and specialist collaborators.\n\nDeep fluency with AI-enabled writing and creative development workflows.\n\nA clear point of view on how AI changes writing practice,authorshipand creative scale.\n\nA commanding presenter who can communicate the value of language and narrative to senior executives.\n\nA genuine and current understanding of culture, entertainment, technology, media, and creator communities.\n\nA track recordof building multidisciplinary teams, developing future writing leaders andmaintaininga high standard through speed,ambiguityand change.\n\nAbout Adobe\nAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.\nOur 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.\n\nLet’s Adobe together\nAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.\nAdobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.\nAdobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email .\nAI Use Guidelines for Interviews:\nOur interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.\nAt Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.\nExpected Pay Range:\nOur compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 - $289,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.\n\nIn California, the pay range for this position is $200,200 - $289,900\nIn New York, the pay range for this position is $200,200 - $289,900\nAt Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).\nIn addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.\nState-Specific...","description_format":"text","description_chars":12909,"description_truncated":true,"requirements":{"experience_years_min":15,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Document Management","Graphic Design","Office & Productivity Software","Digital Design"],"lifecycle":[{"event":"open","at":"2026-09-05T20:04:49Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.877,"p_room":0.44,"age_days":58,"expected_fill_days":58,"reasons":["conf:6","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":289900,"is_top_pay":true},"html_url":"https://alion.io/job/adobe-head-of-copy-adobe-creative","json_url":"https://alion.io/job/adobe-head-of-copy-adobe-creative.json","meta":{"generated_at":"2026-10-30T06:03:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":8384,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":26},"rest":"https://alion.io/mcp/rest/get_company?id=26"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fadobe-head-of-copy-adobe-creative"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fadobe-head-of-copy-adobe-creative"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fadobe-head-of-copy-adobe-creative"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/adobe-head-of-copy-adobe-creative\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fadobe-head-of-copy-adobe-creative"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":365400}},{"tool":"search_jobs","arguments":{"company":"adobe.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":365400},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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