{"id":3662696,"url":"https://alion.io/job/adt-senior-manager-gtm-strategy-planning-execution","title":"Senior Manager, GTM Strategy Planning & Execution","company":{"id":1765638,"name":"ADT","domain":"adt.com","url":"https://alion.io/company/adt-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"A","score":87,"open_postings":44,"ghost_share":0,"stale_share":0.318,"repost_share":0,"time_to_fill_p50_days":66,"computed_at":"2026-11-05T05:54:30Z"}},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boca Raton, United States","Irving, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-02T20:43:56Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-06T00:16:01Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Summary:\nThe Senior Manager, GTM Strategy, Planning & Execution leads the strategy and integrated execution of ADT’s most important go-to-market moments, including new product launches, feature introductions, and other growth initiatives.\nThis leader connects Product, Marketing, Sales, Finance, Pricing, Technology, Operations and other teams around a clear strategy, integrated plan, and measurable outcomes. The role requires the ability to move seamlessly between strategy and execution: structuring complex problems, making clear choices, aligning senior stakeholders, and driving the organization from idea through in-market performance.\nDuties and Responsibilities:\nSet GTM strategy: Define the go-to-market strategy for new products, features, offers, and other priority growth initiatives; identify audiences and tying them to products and offers.\n\nBuild the integrated plan: Translate strategy into clear objectives, workstreams, milestones, owners, dependencies, and measures of success.\n\nBuild GTM discipline and connect the enterprise: Develop repeatable planning, governance, measurement, and post-launch practices that increase the speed and effectiveness of future launches. Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around one integrated plan.\n\nDrive execution: Methodically lead cross-functional teams on a regular cadence from strategy through launch, ensuring teams remain aligned, dependencies are resolved, and commitments are delivered.\n\nEnsure launch readiness: Establish the qualitative & quantitative heuristics that we will use to measure health of any given GTM launch plan.\n\nDrive decisions: Bring structure to complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.\n\nManage to outcomes: Establish clear success measures upfront and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.\n\nSet scalable foundation: translate learnings into scalable & repeatable playbook for subsequent GTM moments that matter.\n\nSkills and Competencies:\nStrategic & Analytical Thinking: Exceptional ability to structure complex problems, synthesize data and insights, and translate them into clear strategic choices.\n\nCommercial Acumen: Strong understanding of B2C growth, customer acquisition, performance marketing, sales conversion, and unit economics.\n\nGTM Leadership: Deep understanding of how Product, Marketing, Sales, Pricing, Technology, Finance, and Operations come together to bring products to market.\n\nCross-Functional Leadership: Proven ability to align and mobilize teams across functions without relying on direct authority.\n\nExecution Excellence: Ability to translate strategy into action and manage multiple interconnected workstreams with speed and rigor.\n\nExecutive Communication: Strong written and verbal communication with the ability to simplify complexity and influence senior leaders.\n\nOutcome Orientation: Strong bias toward measurable business impact, ownership, and continuous improvement.\n\nMinimum Qualifications:\n8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.\n\nSignificant experience in a B2C business, ideally with high-volume customer acquisition and sales.\nDemonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.\nStrong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.\nProven track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.\nStrong analytical and problem-solving skills, with demonstrated ability to turn data and ambiguity into clear recommendations and action.\nExceptional written, verbal, and executive-level presentation skills.\nBachelor’s degree or equivalent experience.\nPreferred Qualifications:\nExperience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment.\n\nExperience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business.\nExperience working across both digital and assisted-sales journeys.\nStrong understanding of acquisition economics and performance measures such as customer acquisition cost, cost per sale/install, conversion, revenue, and customer value.\nMBA or other relevant advanced degree.\nLocation:\nHybrid/4 days in office (Continually=67-100% of the workday)\n\nTravel:\nOccasionally, less than 25%","description_format":"text","description_chars":4673,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Security 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