Marketing Program Manager
AdvancedMD
AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary
Are you the person who can turn a roadmap into a launch that actually fires on time? We're looking for a Go-to-Market Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. In this role, you'll manage end-to-end launch orchestration across every product launch; coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement so that each launch fires with the right cross-functional readiness. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up.
If you're a process-builder who thrives on bringing order to cross-functional complexity, and you're energized by building the operating rhythm that a growing function doesn't yet have - we'd love to meet you.
Essential Job Duties:
Launch Program Management (Core Mandate):
- Own the master launch calendar and program plan across all launches, regardless of size or complexity
- Run the weekly (or launch-cadence-appropriate) cross-functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow-ups
- Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers
- Maintain the tiered launch framework (Tier 0-3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline
- Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders
- Produce clear, concise launch status reporting for leadership - translating cross-functional detail into an executive-ready view
Go-to-Market Channel Orchestration:
- Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch
- Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order
- Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing
Beta / EA / GA Governance (Growth Mandate):
- Formalize a structured, GTM-inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team - ensuring enablement and go-to-market readiness are part of the milestone conversation
- Convene the right stakeholders - Product, Engineering, Enablement, and GTM - at each milestone checkpoint so readiness is assessed across technical, enablement, and go-to-market dimensions
- Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective
- Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end-to-end accountability for the enablement and GTM readiness lens
- Partner with the Head of Product Marketing on customer-facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field-facing communication
- This mandate is expected to build over the role's first 90-180 days as the Program Manager establishes cross-functional credibility and relationships; it is a partnership and process-design responsibility, not a unilateral gatekeeping one
What You'll Need to Get the Job Done:
- BA/BS required, MBA preferred
- 3-5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
- Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority over them
- Strong executive communication skills - able to distill complex, multi-team status into a clear, concise summary for leadership
- Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch
- A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down
- Excellent organizational skills and high attention to detail, with the judgment to know when to escalate versus resolve independently
What Will Make us LOVE You
- Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
- Prior exposure to product launch, release management, or beta/GA milestone processes
- Experience partnering directly with Product Marketing and/or Product Management functions
- Comfortable with ambiguity - sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them
- Insight-driven - translates research and insights into thoughtful go-to-market plans that deliver real business results
- Range - equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for
- Organized - strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track
Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.
- Be Intentional - We act with clarity, focus, and purpose in everything we do.
- Urgency with Purpose - We move fast on what matters and deliver meaningful results.
- Respect Always - We lead with integrity, value every voice, and build each other up.
- Strive for Greatness - We set high standards, embrace innovation, and never stop improving.
- Together with Clients - We collaborate deeply, build trusted partnerships, and win as one team.
About AdvancedMD
AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.
Work Environment
- Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.
What We Offer:
Competitive compensation and total rewards benefits
Comprehensive health, dental, and vision insurance
401(k) with generous company match
Paid time off and holidays
Hybrid and remote work opportunities
Career growth and development support
Collaborative, team-oriented culture