Director, Messaging Management & Orchestration

Department:

Status:

Benefits Eligible:

Hours Per Week:

Schedule Details/Additional Information:

Full time - remote - Mon - Friday - 9 - 5pm

Pay Range:

The Director of Channel Management and Orchestration leads the strategic planning, governance, and operational management of consumer engagement initiatives across Advocate Health's digital ecosystem.

This role is responsible for activating and optimizing enterprise marketing channels, operationalizing digital engagement programs, and enabling scalable, data-driven communications across web, patient portals, digital products, and emerging engagement platforms. This leader is responsible for bringing journeys to life operationally, not designing them. This leader is the bridge between journey strategy, marketing campaigns, product launches and enterprise execution.

Partnering closely with Marketing, CRM, Digital, Epic, Information Technology, Operations, Analytics, and MarTech teams, this leader translates business priorities and marketing strategies into seamless digital execution. The Director oversees marketing channel operations, engagement, personalization opportunities, AI-enabled messaging, experimentation, and platform optimization to ensure campaigns, products and consumer journey initiatives are delivered efficiently, consistently, and at scale.

This role serves as the operational leader for digital engagement, connecting people, processes, data, and technology to improve marketing effectiveness, consumer engagement, operational efficiency, and measurable business outcomes across the enterprise.

Major Responsibilities:

Areas of Responsibility

Enterprise Digital Engagement Operations

Lead the operational execution of enterprise digital consumer engagement initiatives by translating business priorities into scalable digital programs across marketing, clinical, operational, and consumer engagement channels.

Marketing Channel Operations & Campaign Activation

• Lead the operational execution of integrated marketing campaigns, ensuring campaigns are successfully activated, personalized, measured, and optimized across digital channels.
• Partner with Marketing teams to translate campaign strategies into scalable digital execution plans, coordinating audience segmentation, messaging deployment, automation, testing, and performance optimization.
• Establish governance and best practices for digital marketing channel operations, campaign execution, channel health, deliverability, and engagement performance.
• Identify opportunities to expand campaign reach through AI-enabled personalization, intelligent channel selection, and emerging engagement technologies.
• Ensure enterprise marketing campaigns are integrated with Epic, CRM, digital platforms, consumer applications, and operational workflows to create connected consumer engagement experiences.

Engagement Optimization & AI

Engagement optimization through data, utilizing AI, personalization, experimentation, A/B testing, and continuous improvement to maximize consumer engagement and business outcomes.

Team Leadership and Development

• Lead and mentor a high-performing team that uncovers opportunities and designs solutions for the customer's data solutions, fostering collaboration, accountability, and innovation within the team.
• Enable teams to operate effectively by removing barriers and facilitating decision-making
• Foster a collaborative, performance-driven work environment, setting clear goals, providing feedback, and supporting ongoing development.

Licensure, Registration, and/or Certification Required:

None Required.

Education Required:

Bachelor’s degree in business, marketing, communications, social sciences, ora relatedfield.

Experience Required:

• 8+ yearsrequired, 5+ years preferred experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.

• 5+ years of experience managing othersrequired.

• Hasdemonstratedknowledge and experience with marketing operations planning and execution

Knowledge, Skills & Abilities Required:

• Enterprise level understanding of marketing technology ecosystems (e.g., CRM, CDP, CMP, marketing automation, digital engagement platforms)

• Strong technical acumen with the ability to translate business needs into scalable systems, standards, and frameworks

• Experienceoperatingin regulated environments with an understanding of privacy, consent, and governance principles

• Proven ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders

• Strategic thinking with the ability to balance innovation, risk, scalability, and operational readiness

• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making

• Excellent verbal and written communication skills, including the ability to communicate complex concepts to executive and non-technical audiences

• Highly collaborative, adaptable, and comfortable operating in complex, matrixed organizations

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more - so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training

• Premium pay such as shift, on call, and more based on a teammate's job

• Incentive pay for select positions

• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs

• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability

• Flexible Spending Accounts for eligible health care and dependent care expenses

• Family benefits such as adoption assistance and paid parental leave

• Defined contribution retirement plans with employer match and other financial wellness programs

• Educational Assistance Program

Note: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.