{"id":3478292,"url":"https://alion.io/job/affinity-group-field-marketing-lead-west","title":"Field Marketing Lead- West","company":{"id":2666182,"name":"Affinity Group","domain":"affinitysales.com","url":"https://alion.io/company/affinitysales","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"JazzHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":null,"work_mode":"remote","remote_scope":"unspecified","remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":78000,"max_usd":177000,"period":"year","method":"global_role_seniority_cell","sample_n":1214},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Canva","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false},{"name":"SharePoint","optional":false}],"status":"live","first_seen_at":"2026-10-29T19:30:44Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-06T03:22:21Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"BROAD FUNCTION AND SCOPE OF THE POSITION:\nThe Field Marketing Lead serves as the critical connector between the regional businesses and the corporate marketing organization, ensuring marketing excellence and alignment across the enterprise. This role not only supports the implementation of corporate initiatives but also drives consistency, collaboration, and a unified national marketing approach across all regions.\nThe Field Marketing Lead reports into the Corporate Brand Director and works closely with the Segment Marketing Manager, and Marketing Manager (Elevate) to translate enterprise strategies into locally relevant activation. By adapting national programs to regional needs, sharing insights, and reinforcing brand and segment standards, this role ensures every market delivers consistent client experience and contributes to the company’s overall growth.\nWorking together with regional sales leaders, client managers, and culinary teams, the Field Marketing Lead also delivers integrated marketing solutions and sales support that strengthen client relationships, enhance brand visibility, and drive measurable business results locally.\nPRINCIPAL CONTINUING RESPONSIBILITIES:\nRegional Strategy Development & Execution\nDevelop and implement regional marketing initiatives that align with corporate brand, segment, and / or Elevate (fee for service) strategies while addressing unique market needs and opportunities.\n\nAdapt corporate segment campaigns, content, and tools for regional activation to ensure relevance and consistency.\n\nProvide regional insights to inform future corporate planning, program innovation, and client communication.\n\nStandardize weekly/monthly communications directed to regional teams (e.g., “Monday Minutes”).\n\nCollaboration with Corporate & Segment Teams\nPartner with the Corporate Brand Director to activate enterprise brand strategy, messaging, and creative assets across all regional touchpoints as well as streamline and optimize client communications.\n\nWork with the Segment Marketing Manager to adapt and execute segment-specific marketing initiatives and ensure message consistency and performance feedback across the region.\n\nCoordinate with the Marketing Manager (Elevate) to identify and promote regional opportunities for client engagement and adoption of fee-for-service programs.\n\nShare local performance data, competitive intelligence, and client feedback to strengthen corporate programs and support data-driven decisions.\n\nServe as the regional point of contact with the corporate marketing agency partner, providing local insights and feedback to ensure agency-developed content, campaigns, and tools resonate in the region.\n\nSupport Enterprise SharePoint/AG 360 strategy and ongoing regional updates.\n\nSales and Client Partnership\nBuild and maintain strong relationships with regional market sales teams.\n\nInfluence and collaborate with stakeholders and sales leads to co-create activations that deepen engagement, expand participation in corporate solutions, and align to business objectives.\n\nSupport the development and delivery of client and customer presentations, POS, sales tools & communications that enhance the agency’s visibility and unified value.\n\nSales Support and Foodshow Brand Compliance\nAssist in developing local marketing materials, promotional concepts, and event communications that drive participation and sales growth.\n\nEnsure consistent brand representation in POS development, regional foodshows, trade events, and customer-facing activations.\n\nPartner with sales enablement and culinary teams to bring corporate programs and assets to life in local markets.\n\nSales Tool Adoption and Training\nSupport the rollout and adoption of corporate-developed, segment-specific sales tools, ensuring teams are trained and confident in applying them effectively.\n\nIdentify regional best practices and success stories to share across the broader marketing organization.\n\nCompliance & Best Practices\nEnsure all regional activities adhere to corporate brand standards, compliance, and governance protocols.\n\nPromote operational excellence and consistency in marketing execution across all local markets.\n\nIndustry Insights\nLeverage Datassentials, other industry publications, and internal resources to evaluate, analyze, and share trends related to competitive intelligence, client feedback, industry, consumer, menu, operator, and segment.\n\nDevelop a plan for sharing trend insights with marketing and sales teams.\n\nDigital Platforms\nTo funnel new brand positioning across all social platforms, digital assets, and website.\n\nLeverage the enterprise content calendar to influence regional social media plans (Facebook, Instagram, LinkedIn).\n\nMetrics, Analytics & Reporting\nTrack and report on regional marketing performance and engagement metrics.\n\nUse data insights to inform strategy and demonstrate ROI.\n\nEDUCATION AND EXPERIENCE REQUIREMENTS\nBachelor’s degree in marketing, business administration, communications, or related field; master’s degree preferred.\n\nMinimum of 5 years of progressive experience in regional marketing, food service marketing, or related roles.\n\nDemonstrated success in developing and executing regional and segment-specific marketing strategies and sales tools.\n\nExperience with direct communications, digital marketing platforms, and analytics.\n\nStrong project management and cross-functional collaboration skills.\n\nExcellent verbal and written communication skills.\n\nProficiency in Microsoft Office Suite, SharePoint, and marketing technology platforms like Canva.\n\nCANDIDATE QUALIFICATIONS/COMPETENCIES\nRelationship Building & Stakeholder Engagement\n\nSales Tool Creation & Training\n\nContent Development & Creative Planning\n\nCustomer Presentation & Communications Support\n\nDirect Communications (Eblast, AI)\n\nMetrics, Analytics & Reporting\n\nCompliance & Best Practices\n\nCollaboration & Influence\n\nProject Management\n\nCommunication Excellence\n\nProblem Solving & Innovation\n\nROI Mindset\n\nThe Affinity Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.","description_format":"text","description_chars":6562,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Wholesale"],"lifecycle":[{"event":"open","at":"2026-10-29T19:30:44Z"}],"visa":[],"liveness":{"score":78,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.821,"p_room":0.945,"age_days":6,"expected_fill_days":12,"reasons":["conf:1","win:mid"],"computed_at":"2026-11-05T05:54:30Z"},"pay":null,"html_url":"https://alion.io/job/affinity-group-field-marketing-lead-west","json_url":"https://alion.io/job/affinity-group-field-marketing-lead-west.json","meta":{"generated_at":"2026-11-06T05:21:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9417,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-07T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2666182},"rest":"https://alion.io/mcp/rest/get_company?id=2666182"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Faffinity-group-field-marketing-lead-west"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Faffinity-group-field-marketing-lead-west"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Faffinity-group-field-marketing-lead-west"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/affinity-group-field-marketing-lead-west\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Faffinity-group-field-marketing-lead-west"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3478292}},{"tool":"search_jobs","arguments":{"company":"affinitysales.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3478292},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}